Job DescriptionWe are currently seeking a
Manager - CRM Marketing to join our
Audience & Media Strategy team based in our
New York, NY location.JOB RESPONSIBILITIES:CRM Strategy & Campaign Ownership - Lead CRM strategy and execution for key programming tentpoles (premieres, finales, seasonal moments, franchise events)
- Partner cross-functionally to align messaging with brand voice, content priorities, and business goals
- Develop audience-first campaign plans that drive engagement, viewing, and retention
Weekly Engagement & Always-On Programming - Own the strategy and execution of weekly streaming guides and content highlights across all brands
- Build upon repeatable frameworks that balance efficiency with fresh, compelling storytelling
- Continuously optimize send timing, targeting, and content mix to improve performance
Execution Excellence - Collaborate with the Retention/CRM team to build and deploy campaigns across CRM channels (email, push, in-app), ensuring high-quality execution
- Manage timelines, creative briefs, approvals, and QA processes
- Collaborate with creative, product, and analytics teams to bring campaigns to life
Personalization & Audience Strategy - Leverage behavioral, lifecycle, and content affinity data to create targeted, personalized experiences
- Identify opportunities to scale personalization across campaigns and journeys
- Support segmentation strategies that drive deeper engagement and reduce churn
Testing & Optimization - Contribute to A/B testing roadmap across campaigns and journeys
- Analyze performance and translate insights into actionable recommendations
- Continuously refine strategies to improve open rates, CTR, conversion, and retention
Cross-Functional Collaboration - Partner closely with content, brand marketing, product, and analytics teams
- Act as a key CRM voice in campaign planning and programming discussions
- Ensure alignment between CRM initiatives and broader marketing efforts
QUALIFICATIONS (Required & Preferred)- 4-7+ years of experience in CRM, lifecycle, or retention marketing (streaming/media experience a plus)
- Strong balance of strategic thinking and hands-on execution
- Experience managing campaigns across email, push, and/or in-app messaging
- Data-driven mindset with experience in testing, optimization, and performance analysis
- Ability to manage multiple priorities across fast-paced campaign calendars
- Strong collaboration and communication skills
The base compensation for this position is
$80,000 - $95,000 commensurate with experience. AMC Global Media additionally offers a comprehensive benefits package including Medical, Dental, Vision, Prescription Drug Coverage, 401k Plan, Wellness Program, Life Insurance, Tuition Reimbursement, Paid Time Off, Paid Parental Leave and Adoption Services, among other benefit plan options, subject to eligibility requirements. AMC Global Media values the benefits achieved through in-office collaboration, but we provide our employees with the flexibility to work from home one day per week.
