Foot Locker

Manager, CRM & Lifecycle

Foot Locker • $85K — $95K *
St. Petersburg, FL 33710In-Person
Retail & Consumer Goods
Less than 5 years of experience
Today
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Job Overview by Ladders

Qualifications

  • Bachelor's degree required.
  • 4+ years in CRM, lifecycle marketing, or related field.
  • Proven success in CRM strategies across owned channels.
  • Strong data interpretation and insight framing abilities.
  • Experienced in leading multiple brand priorities in fast-paced settings.
  • Excellent stakeholder management and communication skills.
  • Familiar with CRM platforms, marketing automation, and analytics tools.

Responsibilities

  • Lead CRM & Lifecycle strategy for assigned brands by tailoring to each brand's goals.
  • Manage lifecycle initiatives across various marketing channels like email and SMS.
  • Develop targeted campaigns focusing on customer engagement and retention efforts.
  • Oversee the planning and delivery of lifecycle journeys and campaigns from start to finish.
  • Guide testing strategies for content, channels, and audience engagement, applying lessons learned.
  • Ensure compliance with privacy and legal standards for marketing communications.
  • Collaborate with cross-functional teams to align lifecycle strategies with brand needs.

Benefits

  • Employee Discount
  • Paid Time Off
  • Medical, Dental, and Vision Coverage
  • 401(k) Options
  • Stock Purchase Plan
  • Life Insurance
  • Flexible Spending Account
  • Advancement Opportunities
  • Tuition Reimbursement for Qualified Courses
  • Strong Company Culture
  • Employee Resource Groups
Full Job Description
Overview

This hybrid position will be located at our Corporate Office in St Petersburg, FL. Expectations for hybrid in-office schedule are three days a week, typically Tuesday, Wednesday, and Thursday

We are seeking a strategic, hands-on Manager of CRM & Lifecycle to lead lifecycle marketing strategy, execution, and performance across select brands within the Foot Locker portfolio. This role will serve as the day-to-day strategic lead for customer journeys, automated triggers, and CRM channel optimizations, translating customer and business insights into timely, personalized owned-channel experiences that improve engagement, retention, frequency, loyalty, and lifetime value.

Responsibilities

Customer Lifecycle & CRM
  • Lead the CRM & Lifecycle roadmap for assigned portfolio brands, ensuring plans are tailored to each brand's priorities, customer opportunities, and measurable business outcomes.
  • Manage the strategy and execution of lifecycle initiatives across email, SMS, push notifications, loyalty, and other owned marketing channels.
  • Lead trigger and journey campaign planning, including audience segmentation, testing strategy, deployment readiness, optimization, and cohort analysis across key owned channels.
  • Develop lifecycle marketing programs that support customer acquisition, onboarding, retention, reactivation, loyalty engagement, and churn prevention.
  • Ensure customer communications are relevant, timely, aligned to business objectives, and consistent with each brand's guidelines and customer experience.

Campaign, Journey & Channel Leadership
  • Lead end-to-end planning and delivery of lifecycle campaigns and journeys, from briefs and audience strategy through QA, launch, analysis, and optimization.
  • Guide testing across content, cadence, offer, channel, audience, and journey design; translate findings into best practices.
  • Oversee journey campaign calendars, capacity, dependencies, and escalation paths to ensure reliable delivery across concurrent priorities.
  • Ensure CRM and lifecycle marketing programs comply with evolving privacy, legal, and regulatory requirements.

Customer Analytics, Measurement & Insights
  • Lead CRM & Lifecycle measurement and KPI reporting across channels, campaigns, journeys, and lifecycle cohorts.
  • Partner with Analytics to define success metrics, test design, dashboards, and recurring business review inputs.
  • Analyze campaign, customer, and channel performance to identify trends, uncover opportunities, and communicate actionable insights through clear storytelling and presentations.

Cross-Functional Leadership
  • Partner closely with Brand Marketing, Loyalty, Digital, Analytics, Merchandising, Creative, Technology, and other key stakeholders to ensure lifecycle strategies reflect both portfolio-wide best practices and brand-specific business needs.
  • Create alignment on priorities, timelines, customer experience, risks, trade-offs, and success measures across complex initiatives.


Qualifications

  • Bachelor's degree required.
  • 4+ years of progressive experience in CRM, lifecycle marketing, retention, loyalty, customer engagement, or a closely related field.
  • Demonstrated success developing CRM or lifecycle strategies across owned channels, including segmentation, triggered communications, journey design, experimentation, personalization, and measurement.
  • Ability to interpret customer and campaign data, frame business opportunities, and turn insights into clear recommendations and performance readouts.
  • Proven ability to independently lead CRM or lifecycle priorities across multiple brands, business units, customer segments, or stakeholder groups in a fast-paced, matrixed environment.
  • Strong strategic guidance, stakeholder management, prioritization, project leadership, and executive communication skills.
  • Experience working in CRM platforms, ESPs, marketing automation tools, customer data platforms, and reporting or analytics tools required.

At Foot Locker, we value innovation, authenticity, and integrity in all that we do. To uphold the security and fairness of our hiring process, we ask that candidates refrain from using AI tools, including ChatGPT, during interviews and assessments. To ensure a smooth and secure experience, please review the following guidelines:
  • Cameras must be on for all virtual interviews.
  • AI tools are strictly prohibited during interviews or assessments.

We appreciate your understanding and cooperation as we work together to create a transparent and equitable hiring experience.

Benefits

The annual base salary range is $85,000-$95,000 This range represents the anticipated low and high end of the salary for this position. This role is also eligible to receive short term incentives that align with individual and company performance. Salary will be determined by the education, experience, knowledge, skills, and abilities of the applicant, internal equity, and alignment with market data. Salary is one component of the Foot Locker, Inc. total compensation package, which includes the below.

Foot Locker Benefits:
  • Employee Discount
  • Paid Time Off
  • Medical | Dental | Vision Coverage
  • 401(k) | Roth 401(k)
  • Stock Purchase Plan
  • Life Insurance
  • Flexible Spending Account
  • Opportunities for Advancement
  • Tuition Reimbursement for Qualified Courses
  • Strong Company Culture
  • Employee Resource Groups

About Foot Locker

Foot Locker, Inc. is a global retailer of shoes and apparel, operating 3,473 primarily mall-based stores in the United States, Canada, Europe, Australia and New Zealand as of February 1, 2014. The Company operates in two segments: Athletic Stores and Direct-to-Customers. The Athletic Stores segment is an athletic footwear and apparel retailers whose formats include Foot Locker, Lady Foot Locker, Kids Foot Locker, Champs Sports, Footaction, SIX:02, as well as the retail stores of Runners Point Group, including Runners Point, Sidestep and Run2. The Direct-to-Customers segment includes Footlocker.com, Inc. and other affiliates, including Eastbay, Inc., CCS, and Tredex, which sells to customers through Internet Websites, mobile devices, and catalogs.

Foot Locker Careers

Join the dynamic team at Foot Locker, a leading global retailer of athletically inspired shoes and apparel. At Foot Locker, we empower our employees with unmatched opportunities for career growth and leadership development in the retail industry. Work You’ll Do Become a part of Foot Locker’s vibrant culture by joining our diverse team. We are committed to innovation, leadership, and excellence in every aspect of our business. From sales to corporate functions, Foot Locker offers a variety of job opportunities that allow you to bring your passion and creativity to our team. Transform your career with Foot Locker, where we value diversity and are dedicated to fostering an inclusive environment. We believe that our team’s varied perspectives and experiences are crucial to our success. Lead with Confidence Step into a role that challenges you, fosters your professional growth, and puts you on the path to leadership. At Foot Locker, you’ll work alongside industry leaders and seasoned professionals who are eager to share their knowledge and experience. Work with a team that’s as passionate about the success of the company as they are about each individual’s career advancement. Foot Locker offers extensive training and development programs, including diversity training and leadership workshops, to help you reach your full potential. Innovative Opportunities Engage in work that matters with a company that’s at the forefront of the retail industry. Foot Locker is constantly innovating to meet the ever-changing needs of our customers and to stay ahead in a competitive market. Our employees enjoy a range of benefits that support their personal and professional lives, including health, dental, and vision insurance, employee discounts, and flexible working arrangements. Internship Programs Kickstart your career with a Foot Locker internship. Gain invaluable industry experience, develop your skills, and build your professional network. Our internships offer a real-world glimpse into how a major retail company operates, providing you with the tools needed to succeed in your future career. Join Our Team Explore the employment opportunities at Foot Locker and find the position that matches your skills and ambitions. We are always looking for curious, driven, and innovative team players who are ready to make an impact. Stay Connected Keep up to date with the latest company news, hiring events, and career tips by visiting our Foot Locker Careers page. Customize your job alerts to receive updates on positions that interest you the most. Apply Today Ready to take the next step in your career? Submit your resume, prepare for your interview, and join a company that’s committed to your growth and success. Search Foot Locker jobs now and discover how you can contribute to our dynamic team. Foot Locker is not just a company; it’s a place where you can grow, innovate, and lead. We look forward to welcoming you to our team and helping you achieve your professional goals.
Learn more about Foot Locker
Size
16,555 employees
Market Cap
$3.3 billion
Industry
Retail & Consumer Goods
Net Income
$323 million
Founded
1974
5 Year Trend
+2.9%
Revenue
$7.5 billion
NASDAQ
FL
* Ladders Estimates

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