Position Overview:The Manager, CRM for Motto Clear Aligners will be responsible for defining, executing and optimizing CRM strategies that drive accelerated growth. This role will lead the development of high-impact nurturing programs, campaigns, enrich customer data, and deliver personalized interactions that improve patient experience, drive new patient appointments, show rates and increase treatment plan acceptance.
This is a role for a data-driven marketer who thrives in execution, testing, and optimization and is excited to contribute to a fast-growing organization.
Responsibilities:- Support the development and execution of CRM strategies aligned with brand and marketing objectives, owning priority customer journey touchpoints and lifecycle to guide messaging, timing, and personalization.
- Assist in mapping and analyzing customer journey touchpoints to improve acquisition, experience, and engagement.
- Build and maintain email templates, journeys, and automations, ensuring accurate data integration, personalization logic, and rendering across devices
- Manage and optimize CRM channels, including email and SMS marketing, to drive appointments, engagement, and revenue growth.
- Own audience segmentation and personalization strategies, leveraging behavioral, demographic, and engagement data to improve campaign relevance and performance.
- Plan, execute, and analyze A/B testing initiatives to optimize messaging, creative, cadence, and channel effectiveness, sharing key optimizations and learnings with cross-functional teams.
- Monitor CRM performance against key KPIs (engagement, conversion, appointment volume, and revenue impact), translating data into actionable insights and optimization recommendations.
- Build and partner with cross-functional teams to support dashboards, reporting, and data accessibility that enable performance tracking and informed decision-making.
- Support ongoing CRM platform enhancements, tools, and processes to improve efficiency, scalability, and campaign execution.
- Ensure all CRM programs adhere to brand standards, best practices, and applicable regulatory and compliance requirements.
Education and Experience - Bachelor's degree in marketing, business, or a related field.
- 5+ years of experience in CRM marketing, including customer segmentation, direct marketing campaign execution, and cross-channel strategies.
- 2 years of experience leading projects or cross-functional teams.
- Hands-on experience with Salesforce Marketing Cloud (Journey Builder, Email and Mobile Studio, etc.) required. Familiarity with Salesforce Data Cloud or equivalent CDP, and working with cloud data platforms (GCP/BigQuery, or similar) preferred.
- Experience supporting the development and execution of a cross-channel CRM program focused on customer retention, engagement, and lifetime value.
- Thrives in a fast-paced, evolving environment; comfortable balancing strategic thinking with hands-on execution.
- Understanding of customer journey marketing, segmentation, and personalization best practices.
- Strong communication and collaboration skills, with the ability to work effectively across teams.
Annual pay range: $110,000-$125,000 plus 10% annual bonus
A generous benefits package that includes paid time off, health, dental, vision, and 401(k) savings plan with match
