Overview:Paramount Pictures is looking for a forward-thinking marketer to shape how the studio connects its theatrical releases with the next generation of moviegoers.
Based at the historic Paramount lot in Los Angeles (5 days onsite) and reporting to the Executive Director of Innovation Marketing, this role sits within the Digital Marketing team and will shape creator-led campaigns that drive cultural relevance and box office impact across platforms and markets. You'll identify emerging opportunities in the creator ecosystem, test bold new ideas and partnerships, and turn audience insight into scalable marketing strategies across the studio's theatrical slate.
Responsibilities include, but are not limited to:- Identify and evaluate new creator-led marketing opportunities, platforms, technologies, and formats (e.g., social-native storytelling, experiential activations, etc.)
- Partner with creators, both through agencies and in direct outreach, to build relationships with the studio - including negotiating scope, timelines, and deliverables
- Lead the creation and delivery of compelling, social-native videos that build fandom for our films
- Identify and implement tools to measure and pair the studio's data with creator audiences
- Design and produce in-person screenings, events, and experiential activations that generate brand allegiance and great user-generated content
- Lead initiatives targeting Gen Z, Gen Alpha, and other emerging consumer audience segments, ensuring campaigns are relevant, authentic, and culturally fluent
- Partner with research, insights, and analytics teams to translate cultural, behavioral, and technological trends into actionable marketing strategies that grow audience reach and engagement
- Collaborate cross-functionally with brand, publicity, creative advertising, media, distribution, consumer products, partnerships, and corporate innovation teams to integrate innovative ideas into broader theatrical campaigns
- Document and analyze performance data for campaigns and use results to evaluate performance against objectives and establish benchmarks
- Present insights and recommendations to senior management and cross-departmental stakeholders
Basic Qualifications:- Bachelor's degree in Marketing, Communications, Business, Media, or a related field preferred; equivalent practical experience will also be considered
- 4+ years of experience in marketing, innovation, digital strategy, or brand partnerships - preferably within entertainment, media, technology, or youth-focused brands
- Demonstrated experience building and managing relationships with creators or talent, whether through agencies or direct outreach
- Demonstrated experience launching or managing innovative, non-traditional marketing initiatives
- Solid understanding of theatrical film marketing and the evolving entertainment landscape
- Proven ability to manage multiple projects in a dynamic, deadline-driven environment
Additional Qualifications:- Experience working with creators or experiential marketing formats
- Studio or talent agency background preferred
- Familiarity with audience research, social analytics, and performance measurement tools
- Passion for film, storytelling, and the future of theatrical exhibition
ADDITIONAL INFORMATION
Hiring Salary Range: $82,000.00 - 90,000.00.
The hiring salary range for this position applies to New York, California, Colorado, Washington state, and most other geographies. Starting pay for the successful applicant depends on a variety of job-related factors, including but not limited to geographic location, market demands, experience, training, and education. The benefits available for this position include medical, dental, vision, 401(k) plan, life insurance coverage, disability benefits, tuition assistance program and PTO or, if applicable, as otherwise dictated by the appropriate Collective Bargaining Agreement. This position is bonus eligible.
What We Offer:- Attractive compensation and comprehensive benefits packages. Check out our full list of benefits here: https://www.paramount.com/careers/benefits
- Generous paid time off.
- An exciting and fulfilling opportunity to be part of one of Paramount's most dynamic teams.
- Opportunities for both on-site and virtual engagement events.
- Unique opportunities to make meaningful connections and build a vibrant community, both inside and outside the workplace.
- Explore life at Paramount: https://www.paramount.com/careers/life-at-paramount
