Red Bull

E-Commerce Marketing Manager

Red Bull • $88K — $105K *
Santa Monica, CA 90405In-Person
Retail & Consumer Goods
Less than 5 years of experience
Today
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Job Overview by Ladders

Qualifications

  • 3+ years in e-commerce, marketing, or brand activation
  • Strong stakeholder management skills
  • Experience with cross-functional campaigns and launches
  • Understanding of commercial and digital performance drivers
  • Proactive and self-driven mindset
  • Strong organizational and communication skills
  • Experience with Shopify platform

Responsibilities

  • Act as the US contact for Red Bull Energy Wear merchandise
  • Coordinate US launch plans and communicate to HQ
  • Build relationships with channel owners for merchandise opportunities
  • Drive communications integration for Red Bull Shop US
  • Manage US manual email campaigns for launches and events
  • Monitor e-commerce KPIs to drive revenue targets
  • Optimize the Shopify platform for product launches and merchandising

Benefits

  • Eligible for benefits
  • Travel required (10-20%)
  • Permanent role with a forward-focused company
Full Job Description
We're looking for an Ecom Marketing Manager based with our Santa Monica team to drive the integration, visibility and commercial performance of Red Bull Energy Wear merchandise across the US market. Acting as the key link between our US and HQ teams, you will identify merchandise integration opportunities, build strong stakeholder relationships and ensure product launches receive maximum visibility across the Red Bull ecosystem. Success in this role comes from being proactive, commercially driven and able to build a strong network, turning local opportunities into meaningful brand visibility, traffic and revenue.

RESPONSIBILITIES

Areas that play to your strengths

All the responsibilities we'll trust you with:
  • COMMUNICAION, INTEGRATION, AND STAKEHOLDER MANAGEMENT
    Act as the primary US contact for Red Bull Energy Wear topics, ensuring close alignment with HQ and project counterparts.
    Coordinate US launch and collection plans and communicate local activation plans back to HQ.
    Build strong relationships with Red Bull US channel owners to identify opportunities for merchandise integration and support collection and launch activations.
    Drive communications integration for Red Bull Shop US across project, network, and country channels.
    Ensure all integration activities support Red Bull Shop US visibility, traffic, engagement, and revenue.
  • EMAIL MARKETING
    Own US Shop manual email campaigns aligned with launches, events and commercial priorities through Bloomreach.
    Drive traffic, sessions and revenue through manual email communications.
    Monitor campaign performance and share insights with stakeholders.
    Align and collaborate with HQ on overall email planning and execution.
  • PLATFORM OWNERSHIP AND REPORTING
    Achieve and drive US e-commerce revenue targets and commercial objectives.
    Monitor key KPIs including traffic, conversion rate, AOV, sell-through and campaign performance.
    Identify growth opportunities and develop recommendations to improve business performance.
    Develop and manage forecasting, launch planning and commercial decision-making through data-driven insights.
    Partner with HQ teams to continuously improve the customer journey and commercial effectiveness across the US market.
    Manage the US Shopify platform, including product launch execution, merchandising, and ongoing platform optimization.


EXPERIENCE

Your areas of knowledge and expertise

that matter most for this role:

  • 3+ years of experience in e-commerce, marketing, partnerships, brand activation or a comparable commercial role.
  • Strong stakeholder management and relationship-building skills.
  • Experience coordinating cross-functional campaigns and launches.
  • Strong understanding of commercial and digital performance drivers.
  • Proactive, entrepreneurial and self-driven mindset.
  • Strong organizational and communication skills.
  • Experience with Shopify
  • Fluent English, written and spoken.
  • Travel 10-20%
  • Permanent
  • Benefits eligible


JOIN THE TEAM

About Red Bull

Red Bull is an energy drink sold by Red Bull GmbH, an Austrian company created in 1987. Red Bull has the highest market share of any energy drink in the world, with 7.5 billion cans sold in a year (as of 2019). Austrian entrepreneur Dietrich Mateschitz was inspired by an existing energy drink named Krating Daeng, which was first introduced and sold in Thailand by Chaleo Yoovidhya. He took this idea, modified the ingredients to suit the tastes of Westerners, and, in partnership with Chaleo, founded Red Bull GmbH in 1987. Red Bull is sold in a tall and slim blue-silver can, and is marketed through advertising, events (Red Bull Cliff Diving World Series, Red Bull Air Race, Red Bull Crashed Ice), sports team ownerships (Red Bull Racing, Scuderia AlphaTauri, FC Red Bull Salzburg, New York Red Bulls, Red Bull Brasil, RB Leipzig, EC Red Bull Salzburg, Red Bull Ghana), celebrity endorsements, and music, through its record label Red Bull Records.
Learn more about Red Bull
Size
12,000 employees
Industry
Food & Beverages
* Ladders Estimates

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