McGuireWoods

Manager, Business Development - Private Equity

McGuireWoods • $100K — $120K *
Legal & Accounting
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in marketing, communications, business, or related field required.
  • Minimum 5 years in marketing and practice development in a law or professional services firm preferred.
  • Strong familiarity with corporate, private equity, or financial sectors.
  • Experience in business development-focused event management.
  • Proven experience mentoring junior colleagues.
  • Exceptional written and verbal communication skills, with ability to craft marketing content for complex legal services.
  • Strategic thinker with understanding of branding consistency.

Responsibilities

  • Collaborate with department chairs to develop business plans and content marketing strategies.
  • Lead efforts to pursue new business and retain current clients, including RFPs and client meetings.
  • Oversee collection of deal and matter descriptions in the experience management system.
  • Draft and implement BD plans for individuals and departments.
  • Monitor industry trends to identify new business opportunities and coordinate cross-selling initiatives.
  • Manage lateral integration efforts in practice areas to enhance client relationships.
  • Drive strategies for seminars and speaking engagements, ensuring impactful messaging and attendee engagement.

Benefits

  • Opportunity to work alongside leading lawyers in business development initiatives.
  • Access to innovative technology platforms, including an AI tool designed for legal tasks.
  • Mentorship opportunities with junior colleagues and collaboration across various departments.
  • Engagement in strategic planning and client relationship management.
  • Flexibility of working in multiple office locations.
Full Job Description
Overview

McGuireWoods LLP has an opening for a Business Development Manager. This person will work alongside the Business Development Director and lead lawyers to support the firm's Corporate & Private Equity practice and Private Equity Industry group to develop and execute clear strategies and business plans utilizing a wide range of business development and marketing functions. The BDM serves as the primary point person to facilitate client opportunities with the lawyers, develop key messaging for better positioning in the market, and collaborate across departmental and geographic lines to identify leading revenue-generating opportunities. This position is available in our Richmond, New York, Charlotte, and Washington DC offices.

Responsibilities

  • Collaborate with designated department/team chairs to develop business plans, budgets, content marketing strategies, and drive client targeting.
  • Provide strategy for, and drive, BD elements for designated department/teams, including:
    • Take lead on opportunities to pursue new business and retain existing business. Work alongside the BDD and lead lawyers and colleagues to position and execute winning RFPs, pitch opportunities, and client meetings.
    • Spearhead and oversee collection of deals and matter descriptions in our experience management system.
    • Business Plans - Draft and lead implementation of BD plans and programs for individuals, departments, practice groups, and key clients.
    • Collaborate with the Director of Business Development on the key client program. Spearhead reporting, year over year financial comparisons, and monitor industry trends in order to generate and execute new business and cross-selling opportunities.
    • Lead lateral integration efforts in assigned practice areas. Review and analyze clients and relationships, develop business plan, track activity, and make connections across the firm.
    • Strategize with Director of Business Development, assigned chairs and Anchor Client Relationship Attorneys (CRAs) to align budgets with strategic goals and provide best practices with respect to budget development and management.
    • Drive submission content for key messaging and differentiators in Chambers, Legal 500, and other firmwide practice- or industry-specific rankings.
    • Identify instances where specific industry and client research would aid in practice development initiatives. Work with the competitive intelligence team to conduct such research, and guide support team members to provide a meaningful report.
    • Drive the strategy and purpose behind seminars, webinars, receptions, sponsorship and speaking engagements. Collaborate with other members of our MBD team to facilitate logistics, build messaging and draw the right attendees to each event.
    • Serve as a proficient user of the firm's CRM system (DealCloud) in relation to department, team, and client goals.
    • Identify key messaging to include in client-facing materials. Work with our Communications team to repurpose these materials.
    • Identify opportunities to raise profile of designated service areas. Oversee support team members who maintain and update Intranet (Portal) content.
  • Serve as a mentor to junior colleagues on all projects, foster collegiality among BD professionals, and work collaboratively across disciplines and geographies.


Qualifications

  • Bachelor's degree required, preferably in marketing, communications, business, or related field.
  • At least 5 years of experience in marketing, business and practice development in a law firm or professional services environment is strongly preferred.
  • Demonstrated knowledge of corporate, private equity, or financial sectors is strongly preferred.
  • Business development-focused event management experience.
  • Experience managing and mentoring junior colleagues.
  • Excellent written and verbal communication skills, with the ability to translate complex legal services into compelling marketing content.
  • Proven ability to manage multiple projects and shifting priorities; makes decisions and adapts to changing work environments in-house and for our clients.
  • Strategic thinker who understands branding and consistency of message.
  • Technology-savvy; knowledge of relevant, existing software and ability to learn new programs.
  • Experience with DealCloud (or another client relationship management software) is desired.
  • Willingness and desire to work with innovative technology platforms - our employees also have access to Harvey, a legal-specific AI tool that reduces time spent on routine tasks, allowing you to focus on more meaningful, high-impact work.

Have more questions? Connect with a recruiter directly. #LI-KB1

About McGuireWoods

McGuireWoods LLP is a US-based international law firm. Their largest offices are in Richmond, Virginia, Charlotte, North Carolina and Chicago, Illinois.
Learn more about McGuireWoods
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