About the RoleWe are seeking a driven, analytical, and results-focused
Manager, Business Development to join our fast-paced and expanding Consumer team. This is a unique opportunity to shape a new business line from the ground up and work at the intersection of performance marketing and business development within the rapidly growing Consumer space.
In this client-facing role, you'll partner with Consumer brands to unlock growth by leveraging AppLovin's marketing platform. You'll build strong relationships with key stakeholders, help them optimize campaigns, and lead strategic initiatives that drive business outcomes. You'll also work closely with AppLovin leadership and product experts to evolve our eCommerce advertising solution and drive adoption in the market.
Responsibilities- Proactively contact new and existing Consumer and eCommerce partners to pitch, onboard, and scale their usage of AppLovin's platform.
- Leverage a strong consultative sales approach to engage with CMOs, Heads of Marketing, and key decision-makers.
- Act as a trusted advisor to your portfolio of Consumer brands, ensuring long-term success and growth.
- Define and analyze metrics to ensure success for our strategic partners.
- Set up and grow campaigns by analyzing data, testing ideas for creative ad sets, and proactively optimize toward performance targets.
- Become an expert on AppLovin's mobile advertising products for Consumer brands.
- Represent AppLovin at industry events and conferences to build brand awareness and identify new opportunities.
- Collaborate cross-functionally with internal teams including Sales, Product, and Data Science to drive client success and shape go-to-market strategies.
Basic Qualifications- 5+ years of experience in performance marketing, media buying, or digital strategy in the Consumer or eCommerce industry.
- Strong understanding of key performance KPIs, attribution models, and customer behavior analytics.
- Experience with Shopify and direct-to-consumer (DTC) business models.
- Demonstrate outstanding analytical ability and strategic grasp of the "big picture".
- Ability to work independently and with a team in a fast-paced and dynamic environment.
- Exceptional communication skills and clearly able to communicate concepts and ideas
- Excellent attention to detail and highly organized.
- Flexible team-player who can use drive, creativity, and initiative to move the organization forward.
- Demonstrated experience in handling large data sets, with a strong ability to analyze complex data and identify actionable patterns to drive strategic decision-making and optimize client outcomes.
- Proven interest in technology. Whether you're an early adopter of gadgets, or an Excel whiz, or took a computer science class in school and loved it, we are a high tech and big data company where you will constantly have the opportunity to contribute business and product ideas.
Preferred Qualifications- BA/BS degree with a strong academic record.
- Familiarity with Facebook Ads Manager, Google Ads, TikTok Ads, Google Analytics, or other digital marketing platforms.
- Experience with full-funnel media buying, conversion rate optimization (CRO) tactics, incrementality tests, and lifecycle marketing.
- Mobile experience and knowledge of the mobile advertising landscape.
- A basic understanding of programming or scripting.
- Understanding of models for intelligent decision making, such as game theory, chess, or poker.
AppLovin provides a competitive total compensation package with a pay for performance rewards approach. Total compensation at AppLovin is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Depending on the position offered, equity, and other forms of incentive compensation (as applicable) may be provided as part of a total compensation package, in addition to dental, vision, and other benefits.
Other Types of Pay: Equity eligible
Health Insurance: Medical, Dental, Vision, Life, Disability
Retirement Benefits: 401(k) Retirement Plan
Paid Time Off: Unlimited Discretionary Time Off
Paid Holidays: 10 paid holidays per year
Paid Sick Leave: 80 hours per year
Method of Application: Apply online
Application Window: The application window is expected to close within 30 days of the posting date.
USA Base Pay Range: CA, NY, WA States
$157,500-$225,000 USD
USA Base Pay Range: all other States (excludes CA, NY, WA)
$133,875-$191,250 USD
