The Home Depot

Manager, Audience Marketing

The Home Depot • $80K — $110K *
Atlanta, GA 30349In-Person
Retail & Consumer Goods
5 - 7 years of experience
1 month ago
Job Overview by Ladders

Qualifications

  • 5+ years in marketing, communications, or media planning
  • Strong written and verbal communication skills
  • Ability to connect business goals to communication strategies
  • Advocate for brand communications strategies, particularly internally
  • Interest in technology and media developments that impact brand communications

Responsibilities

  • Drive brand awareness initiatives for internal associates
  • Lead cross-functional project teams for high-value marketing initiatives
  • Manage marketing programs from discovery to execution
  • Design analysis to evaluate customer and market landscapes
  • Develop enterprise brand strategies and channel communication plans

Benefits

  • Convenient indoor working environment
  • Limited travel requirements (less than 10%)
  • Exposure to one of the world's leading retailers
  • Opportunity to influence brand initiatives through collaboration
  • No direct report responsibilities for easier focus on strategic tasks
Full Job Description
Position Purpose:
The Home Depot is redefining the future of retail to enable doers to get more done. As the 4th largest retailer and 7th largest ecommerce retailer in the US, our marketing team sits at the intersection of brands, ideas, customers, media and content for The Home Depot. We are seeking a manager to be a key architect of enterprise marketing initiatives that are integrated across internal and external channels. This person will be charged with identifying, evaluating, designing, and executing marketing initiatives against aggressive brand building and sales driving goals.
This candidate will lead strategy working with our business partners, marketing and channel leaders and agency partners to determine the optimal mix of tactics, creative, messaging, insights and marketing to advance our brand strategy through a key business initiative. They will be instrumental in powering a cross-functional partnership between teams overseeing efforts to best accelerate development, implementation and measured customer adoption of the collective marketing channel roadmaps and brand strategy. Success in understanding data, insights and translating trends into action will be critical to ensure that the customer experience is of the highest quality in order to drive sales.
The Manager role takes ownership of work streams that are most critical to our strategic brand vision and will have exposure to The Home Depot business to build trusted working relationships while affecting change from within one of the world's leading retailers.

Key Responsibilities:
  • 10% Brand Awareness - Help drive demand creation by creating brand awareness activities for internal associates
  • 10% Execution - Organic Initiative Execution: Lead and support cross-functional project teams to manage and execute high value initiatives, special projects and requests for Marketing and Business leaders
  • 20% Projects - Manage online and offline marketing programs throughout the project lifecycle; including discovery and initial assessment, program definition, negotiation of key partnerships, development of creative, program launch, measurement and reporting that supports execution of the planning and activation process
  • 60% Strategies - Strategy Formulation and Activation: Design and conduct analysis to evaluate customer and market landscapes, competitors, and current business strategies to build an enterprise brand strategy and channel communications plan consistent with our multi-channel marketing strategies

Direct Manager/Direct Reports:
  • This position typically reports to Sr Manager, Audience Marketing
  • This position has 0 Direct Reports

Travel Requirements:
  • Typically requires overnight travel less than 10% of the time.

Physical Requirements:
  • Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.

Working Conditions:
  • Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.

Minimum Qualifications:
  • Must be eighteen years of age or older.
  • Must be legally permitted to work in the United States.

Preferred Qualifications:
  • Excellent written and verbal communication skills
  • A minimum of 5+ years' experience in marketing, communications, or media planning, either at another company or at a media/advertising agency
  • The ability to link business goals to communication strategies and creative concepts
  • A strong formal and informed advocate of brand communications strategies and tactics, particularly to internal stakeholders
  • A high interest in developments in technology and media that can affect brand communications, and the ability to communicate and advocate to all relevant brand constituencies how these developments can change the competitive and media landscape
  • Must be able to manage multiple internal and external partnerships and coalesce them into a united front supporting key brand initiatives

Minimum Education:
  • The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.

Preferred Education:
  • No additional education

Minimum Years of Work Experience:
  • 0

Preferred Years of Work Experience:
  • No additional years of experience

Minimum Leadership Experience:
  • None

Preferred Leadership Experience:
  • None

Certifications:
  • None

Competencies:
  • Decision Quality
  • Collaborates
  • Drives Engagement
  • Ensures Accountability
  • Plans and Aligns
  • Communicates Effectively
  • Customer Focus
  • Develops Talent
  • Drives Results
  • Manages Conflict

About The Home Depot

The Home Depot is a home improvement retailing company that combines its physical stores with an online presence to provide customers with innovative products at great value. The company specializes in the fields of retail, home improvement, and customer service. The Home Depot was founded in 1978 and is headquartered in Atlanta, Georgia.

The Home Depot Careers

Join the vibrant team at The Home Depot, the largest home improvement retailer in the U.S., where your career can flourish in an environment ripe with opportunities for growth and innovation. As a market leader, The Home Depot offers a variety of job opportunities that allow professionals to thrive in a culture that values leadership, diversity, and professional development. Work You’ll Do At The Home Depot, you’ll be part of a team that’s committed to helping homeowners, builders, and do-it-yourselfers bring their visions to life. Our extensive range of job opportunities spans from store operations to supply chain management, from IT to marketing. No matter where you start, you’ll be doing work that matters, impacting our customers' lives and experiences. Transform Your Career Step into a role within The Home Depot and join a network of over 400,000 associates who are as passionate about building their careers as they are about helping our customers. Leadership at The Home Depot means continuous improvement, embracing diversity, and fostering a culture of inclusion and respect that makes us stronger. Innovate with Us Innovation isn’t just a buzzword at The Home Depot; it’s the backbone of how we do business. We are constantly seeking out new technologies and tools to improve every aspect of our operations, from logistics to customer service. Join us, and bring your unique perspective and skills to a team that’s setting the standard for excellence in the retail industry. Grow and Develop The Home Depot is committed to the growth and development of its associates through robust training programs, leadership workshops, and opportunities for advancement. Whether you’re looking for a part-time position or a full-time career, The Home Depot nurtures your professional growth every step of the way. Internship Programs Dive into the professional world through The Home Depot’s internship programs, which offer a dynamic environment to gain hands-on experience and develop critical skills in various business areas. Our internships provide a platform to connect with leaders and peers, enhancing your resume and preparing you for future employment. Benefits and Culture Choosing to start your career at The Home Depot means more than just securing a job. It means you gain access to unparalleled benefits that support your life and well-being, from health insurance to educational assistance. Our commitment to employees is reflected in our open, supportive culture where everyone’s voice is heard, and every team member’s contribution is valued. Join Our Team Ready to take the next step in your career? Explore the wide range of positions available at The Home Depot, where we’re hiring passionate, curious, and innovative team players. Search open positions that match your skills and interests on our Jobs page. Stay Connected Keep up to date with the latest career tips, company news, and industry insights—all from the people who work here. Subscribe to our Careers Blog and personalize your subscription to receive updates that align with your career interests and goals. At The Home Depot, we don’t just offer jobs—we offer careers that make a difference. Join us, and be a part of something bigger as we continue to invest in your future and our shared success.
Learn more about The Home Depot
Size
490,600 employees
Market Cap
$323 billion
Industry
Retail & Consumer Goods
Net Income
$12.8 billion
Founded
1978
5 Year Trend
+9.8%
Revenue
$132.1 billion
NASDAQ
HD
* Ladders Estimates

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