Scotiabank

Manager, Analytics and BI

Scotiabank • $95K — $115K *
Toronto, ON M3C 0E3In-Person
Finance & Insurance
Less than 5 years of experience
Today
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Job Overview by Ladders

Qualifications

  • Bachelor's degree in Computer Science, Finance, Economics, Business, Engineering, Statistics, or related field; MBA, CFA, FRM, or Master's in Analytics preferred.
  • 4+ years in Analytics, Marketing Analytics, Loyalty Analytics, Finance, or related fields with strong analytical skills.
  • Strong understanding of loyalty programs, customer engagement, and partner performance measurement.
  • Experience with large-scale performance data to inform recommendations and reporting.
  • Proficient in analytical tools like GCP, Databricks, Python, R, SAS, SQL, Power BI, Tableau, and Excel.
  • Ability to translate complex data into clear insights and actionable plans.
  • Strong communication and stakeholder management skills.

Responsibilities

  • Lead analyses on loyalty customer behaviour to derive actionable insights.
  • Develop strategies using loyalty rewards to enhance product acquisition and customer relationships.
  • Conduct performance analysis on loyalty programs and campaigns to assess their impact.
  • Translate loyalty trends into business recommendations for senior leaders.
  • Support internal reporting and monitor key loyalty performance indicators (KPIs).
  • Create and enhance dashboards and KPI frameworks for consistency in decision-making.
  • Collaborate with various teams to improve attribution and overall performance visibility.

Benefits

  • Opportunity to collaborate with various partners including Finance, Marketing, and external brands.
  • Work in a hybrid office setting with flexible hours.
Full Job Description
Requisition ID: 273977

The Role

The Manager, Analytics & BI supports Loyalty Analytics across Canadian Banking, with a focus on using loyalty data, reward assets, and partner insights to drive customer growth, engagement, primacy, and deeper client relationships. The incumbent will conduct analysis, generate actionable insights, and make fact-based recommendations on how Scene+ loyalty currency, existing reward propositions, and strategic partnerships such as Scene+, Empire, Shell, Home Hardware and other ecosystem partners can be leveraged to improve acquisition, product engagement, spend behaviour, retention, and customer value. This role partners closely with Finance, Product, Risk, Marketing, Loyalty & Partnerships, Scene+, and data/technology teams to translate loyalty behaviours into measurable business outcomes, scalable reporting, and practical strategies that support responsible growth.

Is this role right for you? - In this role you will:

  1. Loyalty Performance, Customer Behaviour & Insight-Led Recommendations
    • Lead analyses on loyalty customer behaviour, including Scene+ engagement, earn and burn activity, redemption patterns, product engagement, customer value, and lifecycle behaviours.
    • Develop insights and recommendations on how loyalty rewards, offers, and partner propositions can be used to drive product acquisition, cross-sell, retention, primacy, and deeper customer relationships.
    • Assess how loyalty currency is used by customers and how reward behaviours influence banking engagement, product usage, spend concentration, and customer growth.
    • Identify growth opportunities across loyalty segments, including customers highly engaged with Scene+ but under-engaged with Scotiabank products, and customers with Scotiabank products who are not fully participating in the loyalty ecosystem.
    • Conduct partner and campaign performance analysis to understand acquisition quality, spend lift, share-of-wallet impact, product uptake, customer engagement, and incremental value from loyalty-led initiatives.
    • Translate loyalty trends, customer behaviours, and performance drivers into clear business recommendations for senior leaders and cross-functional partners.
    • Support test-and-learn measurement, segmentation analysis, targeting recommendations, and opportunity sizing to improve loyalty strategy, campaign effectiveness, and customer experience.


2. Reporting, Partnership Performance & Measurement
    • Support internal and external loyalty reporting, including recurring partner reporting, quarterly business reviews, executive updates, contractual reporting, points attestation, and performance scorecards.
    • Monitor loyalty KPIs such as active members, Scene+ engagement, earn and burn behaviour, redemption rate, time to first earn, product penetration, acquisition, cross-sell, retention, primacy, spend lift, and rewards economics.
    • Track spend shift and customer growth generated through loyalty partnerships, including partner-sourced acquisition, customer activation, spend diversification, purchase frequency, and downstream product engagement.
    • Build and enhance scalable dashboards, KPI frameworks, and standardized reporting views to provide a consistent source of truth for loyalty decision-making and partner performance management.
    • Partner with Finance and business teams to assess loyalty economics, incremental revenue, customer lifetime value, reward cost efficiency, and the financial implications of loyalty strategies.
    • Work with Marketing, Product, Risk, and technology partners to improve attribution, funnel measurement, audience quality tracking, and end-to-end performance visibility across loyalty campaigns and partner channels.
    • Identify data quality, tagging, methodology, or process gaps that may affect reporting accuracy, auditability, or timely decision-making, and recommend practical remediation actions.


3. Stakeholder Partnership, Governance & Controls
    • Partner closely with Finance, Product, Risk, Marketing, Loyalty & Partnerships, business, Scene+, and data/technology teams to align on priorities, requirements, performance measures, and action plans.
    • Champion a customer-focused culture by using loyalty insights to deepen customer relationships, improve customer experience, and support responsible business growth.
    • Support clear ways of working, intake discipline, documentation, and governance to improve prioritization, reduce rework, and strengthen transparency with business partners.
    • Ensure business decisions and analytical recommendations consider the Bank's risk appetite, privacy expectations, policies, and control requirements.
    • Maintain appropriate documentation, validation, and evidence for recurring reporting, contractual obligations, stakeholder sign-offs, and audit-related requests.


What's in it for you?

  • Collaborate with Finance, Product, Risk, Marketing, Loyalty & Partnerships, Scene+, Empire, Shell, Home Hardware, Operations, and data/technology partners to support loyalty analytics, customer engagement measurement, partner performance reporting, campaign effectiveness, and insight-led business decision-making.
  • Total Direct Reports - 0


Do you have the skills that will enable you to succeed in this role? - We'd love to work with you if you have:

  • Bachelor's degree in Computer Science, Finance, Economics, Business, Engineering, Statistics, or related field. MBA, CFA, FRM, or Master's in Analytics preferred.
  • 4+ years of experience in Analytics, Marketing Analytics, Loyalty Analytics, Finance, Product Analytics, or related fields, with strong analytical, statistical, and business problem-solving skills.
  • Strong understanding of loyalty programs, rewards economics, customer engagement, partner performance measurement, campaign analytics, and customer lifecycle management.
  • Experience working with large-scale customer-level, account-level, transaction-level, campaign, loyalty, and financial performance data to support business recommendations and reporting.
  • Proficiency with analytical tools and technologies, including GCP/Big Data environments, Databricks, Python, R, SAS, SQL, Power BI, Tableau, and Excel.
  • Demonstrated ability to translate complex data into concise insights, recommendations, executive-ready narratives, and practical action plans.
  • Experience building dashboards, KPI frameworks, recurring reporting processes, performance scorecards, and measurement approaches for senior stakeholders and external partners.
  • Working knowledge of Scotiabank banking products, including credit cards, debit products, unsecured lending, payments, and customer primacy measures, is an asset.
  • Demonstrated ownership mindset, structured problem-solving approach, attention to control and auditability, and motivation to continuously improve reporting and analytical processes.
  • Strong communication, prioritization, presentation, project management, stakeholder management, and relationship-building skills.


Working Conditions:

  • Work in a standard office-based environment; occasional non standard hours may be required to meet business or reporting deadlines. Limited travel domestically.
  • Location: 44 King St West, Toronto
  • Hours: Monday - Friday, 9 am - 5 pm EST (Hybrid)


Location(s): Canada : Ontario : Toronto

About Scotiabank

Scotiabankers are committed to helping individuals, companies, and communities to thrive in a changing world. From personal and business banking, brokerage, and insurance, to private wealth, and the most sophisticated commercial, corporate and institutional services, they serve the diverse needs of some 21 million customers in more than 55 countries. Founded in 1832 in Halifax, Nova Scotia, their growth has always been fuelled by the success of their customers and their longevity secured by an unshakable commitment to carefully and expertly managing risk and capital. That focus on doing what's right for customers—short- andlong-term—has made us a global financial services leader. Headquartered in Canada, they are over 86, 000 Scotiabankers strong. Each of us are committed to being the best at understanding their customers' needs and all of us working together to deliver practical advice and relevant solutions that help their customers become financially better off.

Scotiabank Careers

Join Scotiabank, a premier financial institution, and become part of a diverse and inclusive team that’s leading the way in global banking. At Scotiabank, we offer more than just job opportunities; we provide a platform for professional growth and innovation in the financial services industry.

Work You’ll Do

At Scotiabank, we’re not just filling positions; we’re cultivating leaders. Dive into a workplace where diversity training and leadership development shape the path to your future. Our commitment to professional growth is evident in our robust training programs and continuous learning opportunities that foster innovation and strategic thinking.

Explore a World of Opportunities

Whether you’re looking for a full-time position, an internship, or a leadership role, Scotiabank has a spectrum of opportunities to fit your career ambitions. Our team is composed of individuals who bring a wealth of skills and perspectives to our company, driving us forward with their creativity and strategic insights.

Innovative Work Environment

Scotiabank’s culture is one of collaboration and respect, where each team member’s contribution is valued. Engage in meaningful work that challenges you to leverage your skills and push the boundaries of what’s possible in the banking sector. Our innovative projects not only support the growth of the company but also ensure our position as a leader in the industry.

Benefits and Growth

Choosing a career at Scotiabank means opting for a life of growth and opportunity. Our employees enjoy competitive benefits, including comprehensive health coverage, retirement plans, and flexible working conditions, all designed to support your career and personal life. We believe in nurturing our team’s potential by providing them with the tools they need to succeed both professionally and personally.

Join Our Team

Ready to take the next step in your career? Explore the job opportunities at Scotiabank by searching our open positions that match your skills and interests. We are continuously hiring and looking for passionate, curious, and solution-driven team players.

Networking and Professional Development

Stay connected and advance your career through Scotiabank’s extensive networking opportunities. Participate in events that connect you with other professionals and leaders within the industry. Our career resources will help you prepare your resume, ace your interviews, and land the job that best suits your career goals.

Stay Ahead

Keep up to date with the latest in career tips, industry insights, and company news—all from the people who work here at Scotiabank. Personalize your experience by subscribing to job alert emails tailored to your preferences and be the first to know about new openings and exciting developments. Join Scotiabank and be part of a team that values integrity, respect, and accountability. Discover how your career can flourish in an environment committed to your professional development and personal growth.
Learn more about Scotiabank
Size
90,619 employees
Market Cap
$57.5 billion
Industry
Finance & Insurance
5 Year Trend
+7%
NASDAQ
BNS
* Ladders Estimates

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