Job Title: Manager - Advocacy & Influence (Paid/Earned), Kiehl's US
Division: Luxe
Location: New York, NY (10 Hudson Yards)
Reports To: Head of Consumer Engagement
The Role As the Manager of Advocacy & Influence (Paid/Earned) for Kiehl's US, you will drive end-to-end influencer marketing strategies, scaling always-on advocacy, paid partnerships, and experiential programming to breakthrough the skincare market.
Key Responsibilities:- Influencer Campaign Management: Manage end-to-end execution of paid and earned influencer campaigns, including strategy development, influencer selection, content creation, and performance reporting.
- Relationship Management: Build and maintain relationships with all influencers. Negotiate contracts, oversee long-term partnerships, and bring new relationships into the Kiehl's fold.
- Advocacy & Mailer Program Management: Develop and manage always-on brand advocate seeding programs, overseeing seeding agencies, fulfillment, and creative execution.
- Cross-Functional Collaboration: Lead cross-functional teams to execute integrated influencer marketing campaigns. Collaborate with marketing, PR, legal, and other relevant departments.
- Content Strategy & Development: Oversee the development of influencer content, ensuring quality, brand consistency, and legal compliance. Provide strategic guidance to influencers on content creation and develop Kiehl's expert and skincare authenticity programming.
- Creativity & Eventing: Bring innovation, creative, and best-in-class concepts to breakthrough the skincare market. Bring to life Kiehl's Culture Club with best-in-class influencer events and experiences.
Required Qualifications:- Bachelor's degree in Marketing, Communications, or a related field.
- 2-5 years of experience in social media or influencer marketing.
- Experience developing influencer strategies, managing budgets, and leading projects/teams.
- Proficiency in Microsoft Office Suite, social media management platforms, and analytics tools.
Preferred Qualifications:- Social Media Marketing or Influencer Marketing certifications.
- Excellent communication, project management, and time management skills.
What's In It For You:- Competitive Compensation: $98,400 - $140,200 base salary (actual compensation depends on experience, skill level, and geographic location).
- Comprehensive Benefits: Gold-standard Medical, Dental, and Vision coverage, a robust 401K matching program, and a corporate Pension Plan.
- Flexible Hybrid Work Policy: 3 days in office (10 Hudson Yards, NYC) and 2 days work from home.
- Generous Paid Time Off: Competitive vacation allowances, paid holidays, Volunteer Time Off, a Vacation Buy Program, and Summer Fridays.
- Exclusive Corporate Perks: Monthly mobile allowance and VIP access to L'Oréal's internal employee shop featuring deeply discounted products across all portfolio brands.
- Continuous Learning & Development: Unlimited access to specialized digital e-learnings, structured mentorship programs, and executive lunch & learns.
- Wellness & Community: Direct access to internal Employee Resource Groups (Think Tanks and Innovation Squads), mental health programs, and corporate wellness benefits.
Don't meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you're excited about this role but your past experience doesn't align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!
