L'Oreal

Director- Brand Activation (NYX)

L'Oreal • $128K — $180K *
El Segundo, CA 90245In-Person
Retail & Consumer Goods
Less than 5 years of experience
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Job Overview by Ladders

Qualifications

  • 7+ years of experience in brand activation or marketing roles within the beauty or consumer goods industry.
  • Proven track record in leading cross-functional teams and managing high-impact projects.
  • Strong analytical skills with the ability to translate data into actionable business insights.
  • Exceptional communication skills to influence and engage internal and external stakeholders.
  • Experience in managing budgets and optimizing marketing spend effectively.

Responsibilities

  • Lead the strategic vision and go-to-market (GTM) strategy for NYX across omnichannel accounts.
  • Drive in-store assortment recommendations tailored to each retail partner.
  • Spearhead planning and execution for displays and ensure optimal brand presence.
  • Direct management of M1 elements to ensure operational excellence.
  • Oversee the development of brand activation plans including promotional and innovation strategies.
  • Evaluate brand performance continuously, offering strategic recommendations to maximize market share.
  • Champion the brand's voice in cross-functional and key account meetings.

Benefits

  • Comprehensive medical, dental, and vision insurance.
  • Flexible work policy with a hybrid schedule.
  • Generous paid time off including company holidays and vacation program.
  • Employee perks including discounts on L'Oréal products and monthly mobile allowance.
  • Access to ongoing learning and development opportunities.
  • Support for mental health and wellness initiatives.
Full Job Description
Job Title: Director- Brand Activation

Brand: NYX Professional Makeup

Location: El Segundo, CA

Core Responsibilites:
  • Lead and partner with Brand Activation Lead to define the long-term strategic vision, GTM strategy, and national activation calendar for NYX PM across key omnichannel accounts.
  • Drive comprehensive account-specific in-store assortment recommendations to maximize velocity and drive both primary and secondary placement productivity tailored to each unique retail partner.
  • Spearhead end-to-end display planning & execution and define the overarching planogram vision & merch execution to ensure best-in-class brand presence in-store and online.
  • Direct M1 management (inclusive of displays, samples, and special operations/kits) to guarantee flawless operational and commercial execution.
  • Oversee the development of disruptive brand activation plans, including promotional strategies, retail media initiatives, and high-stakes innovation day presentations.
  • Drive continuous evaluation of in-year brand and category performance, providing strategic recommendations to commercial leads and category leaders to maximize sell-out and market share.
  • Act as the senior voice of the brand across business development, cross-functional teams, and key account meetings, championing the voice of the customer in all strategic retail conversations.
  • Manage, mentor, and develop a high-performing team of brand activation professionals.


Cross-Functional Leadership & Collaboration:
  • Customer Marketing: Align all customer-facing activations and key account plans with core brand visions, equity guidelines, and overarching commercial priorities.
  • Category Marketing: Bring retailer context to annual brand planning, media and activation calendar planning discussions
  • Merch Ops: Partner closely with Merch Ops to ensure brand vision, planogram standards, and premium aesthetic execution are flawlessly translated into wall strategy and retail footprints.
  • Creative Teams: Work with creative teams to guarantee uncompromised brand imagery across displays, digital touchpoints, and customer-facing assets.
  • Consumer Promotions: Oversee the promotional roadmap, partnering with promo teams to design, execute, and analyze high-impact promotional strategies and special ops.

What's In It For You:
  • Competitive Benefit Package, Salary Range(128-180k base salary),Medical, Dental, Vision, 401K, Pension Plan


  • Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
  • Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
  • Access to Company Perks (VIP Access to L'Oréal's Internal Shop for Discounted Products, Monthly Mobile Allowance)
  • Learning & Development Opportunities for Career Progression (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
  • Employee Resource Groups (Think Tanks and Innovation Squads)
  • Access to Mental Health & Wellness Programs

About L'Oreal

L'Oreal is a French personal care company that specializes in cosmetics and beauty products. The company was founded in 1909 by Eugène Schueller and is headquartered in Clichy, France. L'Oreal is the world's largest cosmetics company and operates in over 150 countries. The company's products include makeup, skincare, haircare, and fragrance products. L'Oreal is committed to sustainability and has set ambitious goals to reduce its environmental impact and improve the sustainability of its products. The company has also been recognized for its commitment to diversity and inclusion.
Learn more about L'Oreal
Size
85,412 employees
Industry
Retail & Consumer Goods
NASDAQ
LRLCY
* Ladders Estimates

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