Scotiabank

Manager, Acquisition Strategy and Campaign Management - Credit Cards

Scotiabank$90K — $110K *
Finance & Insurance
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's Degree required
  • 5-7 years of experience in credit card business or acquisition roles
  • Familiarity with digital marketing methodologies
  • Proven project management and collaboration skills
  • Strong analytical mindset and financial acumen

Responsibilities

  • Develop and execute acquisition strategies for credit cards and unsecured lending products
  • Monitor market trends and customer behavior to identify growth opportunities
  • Lead end-to-end campaign execution and manage prioritization
  • Analyze customer insights and create reports to optimize campaigns
  • Ensure compliance with regulatory and risk policies
  • Build strong relationships with cross-functional partners
  • Present performance updates to senior leadership

Benefits

  • Collaborative team with innovative thinkers
  • Various opportunities for professional development
  • Internal training for skill enhancement
  • Inclusive and creative working environment
  • Access to modern workspace and amenities
Full Job Description
Requisition ID: 270352

As the Manager, Acquisition Strategy & Campaign Management you will be responsible for developing and executing acquisition strategies that drive growth in Pre-Approved Credit Cards and Unsecured lending products across retail acquisition channels. The role leads end-to-end pre-approved campaign management, portfolio optimization, stakeholder engagement, and performance analysis to achieve acquisition, profitability, customer engagement, and risk objectives.

The successful candidate will demonstrate strong business acumen, curiosity and the ability to translate data into actionable strategies that improve customer acquisition outcomes and business performance.

The incumbent will report directly to the Senior Manager, Credit Cards Lifecycle and Engagement.

Is this role right for you? In this role, you will:
  • Acquisition Strategy & Portfolio Growth
    • Develop and execute acquisition strategies for pre-approved credit cards and ULOC campaigns.
    • Monitor market trends, competitor activity, and customer behaviour to identify growth opportunities.
    • Recommend and implement acquisition initiatives across channels, offers, customer segments, and products.
    • Continuously test and learn through champion/challenger and A/B testing frameworks.


  • Campaign Management
    • Lead end-to-end campaign execution from concept through post-campaign analysis.
    • Translate business objectives into actionable campaign requirements and targeting strategies.
    • Manage campaign prioritization and resolve execution issues proactively.
    • Partner across different cross functional teams to deliver on business objectives.


  • Performance Analytics & Insights
    • Analyze customer/consumer insights and channel data to identify strengths and gaps, and extract insights to optimize future campaign performance.
    • Design and produce regular and ad-hoc reports.
    • Develop business cases by identifying needs, analyzing potential options and assessing expected returns on investment.


  • Risk, Compliance & Governance
    • Ensure acquisition initiatives comply with regulatory, risk, and bank policy requirements.
    • Balance growth objectives with portfolio quality and credit risk considerations.
    • Support governance processes, initiative approvals, and control frameworks.


  • Relationship Management
    • Build strong relationships with partners across marketing, analytics, credit risk, product, technology and distribution channels.
    • Influence stakeholders and drive alignment on strategic priorities.
    • Present recommendations and performance updates to senior leadership.


Do you have the skills that will enable you to succeed in this role? We'd love to work with you if you have:
  • Bachelor's Degree required
  • Strong understanding of the credit card business, acquisition or relevant experience.
  • Working knowledge of digital and marketing methodologies.
  • 3-5 years of progressive experience in Payments, Card Product Management and/or Acquisition and Sales roles preferred.
  • Experience in campaign management, customer targeting, segmentation, and performance measurement.
  • Working knowledge of credit risk, customer profitability, and customer lifecycle management.
  • Proven project management, collaboration, and relationship management skills.
  • Outstanding facilitation, and structured problem-solving skills, particularly in ambiguous situations.
  • Strong financial acumen and analytical mindset
  • Excellent written and oral communication skills, especially in delivering compelling business cases and presentations.
  • Adept at navigating a multifaceted global organization to secure resources, information, and consensus with determination and creativity.


What's in it for you?
  • The opportunity to join a forward-thinking and collaborative team, surrounded by innovative thinkers
  • A rewarding career path with diverse opportunities for professional development
  • Internal training to support your growth and enhance your skills
  • An inclusive working environment that encourages creativity, curiosity, and celebrates success!
  • Work in an Ecosystem; a bright, modern space where you'll have access to group seating, offices, collaboration spaces, a cafeteria with different options daily, a bistro, and more


Location(s): Canada : Ontario : Toronto

About Scotiabank

Scotiabankers are committed to helping individuals, companies, and communities to thrive in a changing world. From personal and business banking, brokerage, and insurance, to private wealth, and the most sophisticated commercial, corporate and institutional services, they serve the diverse needs of some 21 million customers in more than 55 countries. Founded in 1832 in Halifax, Nova Scotia, their growth has always been fuelled by the success of their customers and their longevity secured by an unshakable commitment to carefully and expertly managing risk and capital. That focus on doing what's right for customers—short- andlong-term—has made us a global financial services leader. Headquartered in Canada, they are over 86, 000 Scotiabankers strong. Each of us are committed to being the best at understanding their customers' needs and all of us working together to deliver practical advice and relevant solutions that help their customers become financially better off.

Scotiabank Careers

Join Scotiabank, a premier financial institution, and become part of a diverse and inclusive team that’s leading the way in global banking. At Scotiabank, we offer more than just job opportunities; we provide a platform for professional growth and innovation in the financial services industry.

Work You’ll Do

At Scotiabank, we’re not just filling positions; we’re cultivating leaders. Dive into a workplace where diversity training and leadership development shape the path to your future. Our commitment to professional growth is evident in our robust training programs and continuous learning opportunities that foster innovation and strategic thinking.

Explore a World of Opportunities

Whether you’re looking for a full-time position, an internship, or a leadership role, Scotiabank has a spectrum of opportunities to fit your career ambitions. Our team is composed of individuals who bring a wealth of skills and perspectives to our company, driving us forward with their creativity and strategic insights.

Innovative Work Environment

Scotiabank’s culture is one of collaboration and respect, where each team member’s contribution is valued. Engage in meaningful work that challenges you to leverage your skills and push the boundaries of what’s possible in the banking sector. Our innovative projects not only support the growth of the company but also ensure our position as a leader in the industry.

Benefits and Growth

Choosing a career at Scotiabank means opting for a life of growth and opportunity. Our employees enjoy competitive benefits, including comprehensive health coverage, retirement plans, and flexible working conditions, all designed to support your career and personal life. We believe in nurturing our team’s potential by providing them with the tools they need to succeed both professionally and personally.

Join Our Team

Ready to take the next step in your career? Explore the job opportunities at Scotiabank by searching our open positions that match your skills and interests. We are continuously hiring and looking for passionate, curious, and solution-driven team players.

Networking and Professional Development

Stay connected and advance your career through Scotiabank’s extensive networking opportunities. Participate in events that connect you with other professionals and leaders within the industry. Our career resources will help you prepare your resume, ace your interviews, and land the job that best suits your career goals.

Stay Ahead

Keep up to date with the latest in career tips, industry insights, and company news—all from the people who work here at Scotiabank. Personalize your experience by subscribing to job alert emails tailored to your preferences and be the first to know about new openings and exciting developments. Join Scotiabank and be part of a team that values integrity, respect, and accountability. Discover how your career can flourish in an environment committed to your professional development and personal growth.
Learn more about Scotiabank
Size
90,619 employees
Market Cap
$57.5 billion
Industry
5 Year Trend
+7%
NASDAQ

Similar Jobs

More Jobs at Scotiabank

More Finance & Insurance Jobs

Find similar Manager, Acquisition Strategy and Campaign Management - Credit Cards jobs: