Intuit Inc

M3 Product Manager, Unified AdTech - Growth Technology

Intuit Inc • $214K — $290K *
San Diego, CA 92154In-Person
Consumer Technology
8 - 10 years of experience
Today
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Job Overview by Ladders

Qualifications

  • 10+ years in product management related to Advertising Technology or Performance Marketing
  • 4+ years of direct experience in people management
  • Deep technical knowledge of AdTech stack, including tag management and conversion APIs
  • Experience with data privacy regulations and architecture
  • Proficiency in AI/ML applications for marketing optimization
  • Hands-on experience with SQL and Python for system building

Responsibilities

  • Define and drive the product strategy for the AdTech ecosystem across multiple brands
  • Optimize media investment returns through robust measurement frameworks and data integration
  • Oversee the web and mobile app instrumentation roadmap
  • Ensure compliance with privacy regulations and data governance
  • Develop and automate operational governance for AdTech systems
  • Create scalable shared capabilities across brand verticals with minimal rebuilds
  • Act as a liaison among various teams including Digital Media, Engineering, and external partners
  • Lead and mentor a high-performing team focused on operational excellence

Benefits

  • Comprehensive health and wellness benefits
  • Flexible working arrangements
  • Growth and development opportunities
  • Equity rewards and cash bonus eligibility
  • Support for diversity and fair pay initiatives
Full Job Description
As the M3 Product Manager for Unified AdTech, you will serve as the product leader and organizational manager defining platform strategy and building hands-on architecture and prototyping across Credit Karma and TurboTax. Each business unit carries distinct monetization (CPA, rev-share, CPC), funnel depth, and conversion latency - a card approval resolves over days, tax converts in a compressed season . You will lead a team of product managers and technical operators while owning the multi-year platform roadmap for ad signals, mobile attribution, consent management, dynamic creative, and media intelligence-maximizing the value realization of our enterprise 1st-party data and $1B+ in annual media spend.

In this M3 leadership role, you will evolve our AdTech operating model from execution-led to platform-led eliminating tickets compressing time-to-revenue. Your charter is to integrate AI/ML into ad operations, and ensure our cross-brand media ecosystem is optimized for privacy-safe audience targeting, signal durability, and maximum ROAS.

Responsibilities
What You Will Do

  • AdTech Product Strategy & Platform Vision: Define and champion the multi-year product strategy for the Consumer Group's AdTech ecosystem. You will oversee capabilities advancing our paid media teams, including DCO across CTV and digital, advanced CAPI & signal modernization across media partners (Meta, Snap, Google, OpenAI, etc.) and mobile-first strategies.
  • Performance Marketing Intelligence: Drive measurable return on media investment by building measurement frameworks, bringing publisher data in-house, cross-brand publisher enablement, data clean rooms, building agentic bids and conversational-search ad presence.
  • Web & Mobile Instrumentation Architecture: Oversee the pre- and post-auth web/app instrumentation roadmap.
  • Privacy, Consent & Regulatory Governance: Serve as the primary technical sponsor for AdTech privacy compliance partnering with Legal/Privacy teams to approve complex data use cases, and cross channel identity.
  • Always-On Automation & Operational Governance: Productize tag governance systems, automated diagnostic triage agents, app fraud/signal quality monitoring, and AI-assisted triage and diagnostic agent sharing insights and troubleshooting with marketers.
  • Vertical-Aware Platform Design: Build shared capabilities scaling across Credit Karma's verticals - cards, personal loans, insurance, auto and home loans - and TurboTax's seasonal filing funnel. Own abstraction layer - shared signal pipelines, conversion taxonomy and value modeling that take vertical configuration without vertical rebuilds.
  • Cross-Functional & Executive Alignment: Act as the central liaison connecting Digital Media, Performance Marketing, Data Science, Core Engineering, Legal, and external agency/platform partners (Google, Meta, LiveRamp).
  • Team Leadership & People Management: Foster a culture of extreme ownership, operational excellence, and continuous development, setting clear team goals


Qualifications
What We're Looking For

  • Experience: 10+ years of product management experience in Advertising Technology, Performance Marketing, or Media Operations, with 4+ years of direct people management.
  • Deep Platform & Signal Depth: Technical fluency across the modern AdTech stack, including tag management (Tealium, Google Tag Manager), MMPs (Kochava, AppsFlyer), server-side conversion APIs, dynamic creative, clean rooms (Snowflake, Amazon Clean Rooms). Ability to design, debug and envision the systems in an agentic manner.
  • Data, Identity & Privacy Foundation: Own cross-brand identity resolution as a platform prerequisite, not a compliance artifact. Partner with Identity, Legal, Data Science and Privacy on consent architecture (OneTrust, centralized consent storage) and privacy-safe 1P data activation and measurement .
  • System Architecture & Technical Execution: Ability to translate business needs into scalable frameworks guiding teams through complex data system designs and creating roadmaps. Comfortable partnering with Data Engineering, AI Science, Data Science and Marketing.
  • AI/ML & Automation Mindset: Experience applying AI/ML models to signal optimization, agentic workflow automation, and predictive audience targeting.
  • Hands-On Systems Building: Prototypes what the team productizes. Writes SQL and Python, works directly against ad platform APIs (Google, Meta, Snap), and uses agentic dev tooling (Claude Code, Cursor) to ship working systems. We expect specs backed by running code, not specs handed to someone else to validate

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Intuit provides a competitive compensation package with a strong pay for performance rewards approach. This position may be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at ). Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender.
The expected base pay range for this position is:
San Diego $214,500 - $290,000

About Intuit Inc

Intuit offers business and financial management solutions for SMBs, financial institutions, consumers, and accounting professionals. The company’s product portfolio includes TurboTax, a software solution that offers free tax filing, efile taxes, and income tax returns; Quicken; QuickBooks; Mint.com, and more. It also offers end-to-end solutions for online tax preparation, download products, mobile tax prep, mortgage interest and property tax, corporations tax, military tax, and more. Intuit was founded by Tom Proulx and Scott Cook in 1983 and is based in Mountain View, California. The company serves customers in North America, Asia, Europe, and Australia with offices in the United States, Canada, India, U.K., and Singapore.

Intuit Inc Careers

Join the dynamic team at Intuit Inc, a global powerhouse in financial software, where innovation, leadership, and diversity training are at the heart of everything we do. This is an unparalleled opportunity to advance your career with a company that is committed to empowering communities and small businesses with innovative financial solutions.

Work You’ll Do

At Intuit Inc, you’ll be part of a culture that cherishes innovation and values the unique perspectives of its team members. You will collaborate with some of the brightest minds in the industry, using your skills to influence the future of technology and finance. Our team at Intuit Inc is driven by the mission to power prosperity around the world, and you can be at the forefront of this transformation.

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Intuit’s career paths are as diverse as the innovative solutions we provide to millions. From finance to software engineering, our job opportunities span across multiple disciplines. Whether you’re looking for a full-time position, an internship, or leadership roles, Intuit offers a world of opportunities for professional growth. Our hiring process is designed to identify and attract professionals who are not only skilled but are also passionate about making a difference.

Professional Development and Benefits

Invest in your future with Intuit’s industry-leading benefits and professional development opportunities. Our employees enjoy comprehensive benefits that ensure their personal and professional satisfaction, including health, wellness, and continuous learning perks. At Intuit, we also understand the importance of diversity training and leadership development, providing various programs that foster an inclusive environment.

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Embark on a journey of growth and innovation at Intuit Inc. Search open positions that match your skills and interests. We are looking for curious, creative, and solution-driven team players. Prepare your resume, ace the interview, and join a team that’s committed to creating solutions that power prosperity around the globe.

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Learn more about Intuit Inc
Size
13,500 employees
Market Cap
$107.4 billion
Industry
Consumer Technology
Net Income
$1.7 billion
Founded
1983
5 Year Trend
+19.6%
Revenue
$7.7 billion
NASDAQ
INTU
* Ladders Estimates

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