About the roleThis is a rare zero-to-one role, embedded directly with our product team. Every automated journey - onboarding, activation, retention, win-back - is yours to design and build. You'll own the strategy and the execution, from segmentation logic to the copy that ships.
You'll sit with product because lifecycle is product here: the moments that matter happen in the app, and your work shapes how users discover, adopt, and stick with what we build.
What you'll do- Build our lifecycle program from the ground up in Braze - canvases for onboarding, activation, retention, and reactivation across push, email, and in-app.
- Build up and strengthen email as a channel. Own email deliverability end to end: domain warm-up, list hygiene, and engagement-based sending.
- Own segmentation and targeting. Define audiences from behavioral data, and partner with data and engineering to get the events and attributes you need instrumented.
- Run real experiments. Holdouts, incrementality, and A/B tests - measure lift, not vanity metrics.
- Drive lifecycle for tentpole moments - season kickoffs, competitions, and product launches - partnering closely with PMs, design, and marketing.
- Set the operating standards: naming conventions, QA, frequency capping, and how we decide what's worth sending.
What we're looking for- 3-5 years in lifecycle, CRM, or growth marketing, with meaningful ownership of a consumer program.
- Deep hands-on Braze experience (or comparable: Iterable, Airship, Customer.io) - you've built multi-step, branching journeys yourself, not just briefed them.
- Strong grasp of email deliverability - sender reputation, authentication, and engagement-based sending. Bonus if you've personally run a domain warm-up or deliverability recovery.
- Analytically rigorous. Comfortable in the data, designing holdouts, and telling incremental lift from correlation.
- A builder's bias. You're energized by a blank slate and can go from strategy to shipped without waiting for a team.
- Clear writer. You can write a push notification that gets tapped and an email that gets opened.
- Collaborative with product and engineering - you can scope an instrumentation ask and see it through.
Bonus points- Experience with in-app messaging and push, not just email
- Experience in - or genuine passion/ curiosity for - sports, fantasy, DFS, gaming, or another real-money/regulated consumer product
- Familiarity with responsible-gaming or compliance-aware messaging
- SQL, and comfort working directly with a data warehouse
- You're a sports fan who actually uses products like ours
Why this roleYou won't be optimizing someone else's program - you'll be defining ours. High autonomy, a direct line to the product team, and measurable impact on activation, retention, and revenue.
