The OpportunityAs a Lifecycle / Retention Manager (Braze) at Moonshot, you'll own Braze end-to-end (email, push, in-app messaging, segmentation, journeys, and reactivation) and drive in-app retention efforts (promotions, loyalty rewards, daily missions, etc). Experience in sports betting, crypto, consumer apps, or trading environments is a strong plus.
Responsibilities:- Own all lifecycle messaging in Braze (email, push, in-app, inbox)
- Build and maintain automated onboarding, retention, and win-back flows
- Create dynamic segmentation and triggered journeys
- Set up and monitor promotions and targeted incentives
- Own and grow loyalty and retention efforts across the in-app user experience
- Run A/B tests and weekly lifecycle experiments
- Track activation → retention → reactivation KPIs and report learnings
- Analyze customer behavior, retention metrics, and cohort lifetime value to identify insights and opportunities to help drive growth strategy
What We Look For in You- 3+ years in Lifecycle / CRM / Retention for a consumer app
- Hands-on proficiency in Braze (canvas, segmentation, etc.)
- Familiarity with consumer app promotion design, fulfillment, and ROI analysis
- Experience moving metrics, not just sending messages
- Strong short-form copy instincts (mobile-first)
- Comfort using data to inform decisions
Nice to Haves- Crypto / trading / sportsbook / DFS experience
- Understanding of trader psychology, incentives, and habit loops
Location- NYC preferred (will have to travel for in-person sprints)
- Remote
Compensation & Package- Competitive salary
- Equity opportunities
- 5% 401(k) Match
- Health benefits (75% premium coverage) + $150,000 in life insurance coverage
- $1,000 one time office set up stipend
- Flexible PTO
In The Wild- Moonshot
- Forbes
- The Block
- The Crypto Times
