Moody's Investors Service

Let's begin! Assc Dir-Content & Campaigns, Asset Management Marketing (15355)

Moody's Investors Service • $113K — $164K *
New York, NY 10025In-Person
Finance & Insurance
5 - 7 years of experience
Today
Be an Early Applicant
Job Overview by Ladders

Qualifications

  • 5-7 years of experience in B2B marketing campaigns, focusing on thought leadership and demand generation.
  • Exceptional writing and storytelling skills for strategic and conversion-focused content.
  • Strong project management skills to handle multiple initiatives and stakeholders.
  • Analytical mindset to translate data into actionable marketing strategies.
  • Experience in the Asset Management industry is required, with familiarity in Private Credit and Alternative Investments.
  • Preferred experience in B2B SaaS, data, technology, or financial services environments.
  • Proficiency in AI concepts and tools to enhance marketing workflows and operational efficiency.

Responsibilities

  • Develop and execute integrated marketing campaigns to drive thought leadership and demand generation for Asset Management.
  • Lead multi-channel marketing efforts across digital, email, social, and events to support go-to-market strategies.
  • Manage campaign execution and cross-functional coordination from planning to launch.
  • Drive content strategy and editorial planning aligned with business objectives and target audiences.
  • Create diverse content types for Asset Management professionals, including blogs, white papers, and presentations.
  • Collaborate with subject matter experts to produce thought leadership around strategic growth areas.
  • Develop customer-focused messaging frameworks to support acquisition and retention initiatives.
  • Leverage AI tools for market research and campaign execution, enhancing overall marketing productivity.

Benefits

  • Comprehensive medical, dental, and vision coverage.
  • Parental leave and paid time off.
  • 401(k) plan with employee and company contributions.
  • Life, disability, and accident insurance.
  • Discounted employee stock purchase plan.
  • Tuition reimbursement for further education.
Full Job Description
Skills and Competencies
  • 5-7+ years of experience developing and executing integrated, multi-channel B2B marketing campaigns, including creating compelling thought leadership and demand-generation content that builds brand awareness, generates qualified leads, and supports business growth
  • Exceptional writing, editing, and storytelling skills, with experience creating both strategic thought leadership and conversion-focused content
  • Strong project management and organizational skills, with the ability to independently manage multiple initiatives and stakeholders simultaneously
  • Analytical mindset with the ability to translate performance data, audience insights, and market intelligence into actionable recommendations
  • Experience marketing to the Asset Management industry (required)
  • Familiarity with the Private Credit and Alternative Investments landscape, including key market participants, investment workflows, and industry trends
  • Experience working in a B2B SaaS, data, technology, or financial services environment (preferred)
  • Excellent communication, presentation, and stakeholder management skills, with the ability to influence and defend strategic recommendations
  • Proven ability to collaborate effectively with senior leadership, sales teams, and subject matter experts
  • Customer-centric mindset with strong attention to detail and commitment to excellence
  • Demonstrated proficiency in artificial intelligence concepts, with hands-on experience using AI tools to streamline workflows and enhance operational efficiency. Proven ability to implement AI-powered solutions to solve business challenges. Demonstrates a growing awareness of AI risk management and a commitment to responsible and ethical AI use

Education
  • Bachelor's degree in Marketing, Communications, English, Business, Journalism, or a related field (required)
  • Advanced degree (preferred)

Responsibilities
  • Develop and execute integrated marketing campaigns and compelling content that drive thought leadership, generate qualified demand, and support commercial growth for Moody's Asset Management business.
  • Lead integrated, multi-channel marketing campaigns across digital, email, paid media, social, events, and partnerships to support Asset Management go-to-market strategy
  • Manage campaign execution, timelines, and cross-functional coordination to ensure successful delivery from planning through launch
  • Drive content strategy, editorial planning, and campaign narratives for Asset Management, ensuring alignment with business objectives, growth priorities, and target audiences
  • Create compelling content for Asset Management professionals, including blogs, social posts, white papers, website copy, videos, articles, customer stories, email copy, and presentations
  • Collaborate with Industry Practice Leads and subject matter experts to produce thought leadership and major campaigns around strategic growth areas such as Private Credit
  • In partnership with business and marketing teams, develop and maintain customer-focused messaging frameworks that support customer acquisition, retention, expansion, and cross-sell initiatives
  • Partner with web and digital teams to enhance content performance, user engagement, and SEO/GEO effectiveness across owned channels
  • Champion a data-driven marketing culture by measuring, analyzing, and reporting on campaign performance, content effectiveness, pipeline contribution, and return on investment
  • Partner with Corporate Affairs and Public Relations teams to identify and amplify stories, thought leadership, and media coverage opportunities
  • Leverage AI tools for market research, content development, workflow efficiency, campaign execution, and overall marketing productivity

About the Team

Our Global Marketing - Asset Management team is responsible for telling Moody's story, turning complex insights into decisive action for our clients. By joining our team, you will be part of exciting work in content strategy, campaign management, and thought leadership, helping drive business growth and empower sales teams globally while leveraging cutting-edge AI tools and data-driven strategies to continually elevate our marketing impact.

For US-based roles only: the anticipated hiring base salary range for this position is $113,200.00 - $164,050.00, depending on factors such as experience, education, level, skills, and location. This range is based on a full-time position. In addition to base salary, this role is eligible for incentive compensation. Moody's also offers a competitive benefits package, including not but limited to medical, dental, vision, parental leave, paid time off, a 401(k) plan with employee and company contribution opportunities, life, disability, and accident insurance, a discounted employee stock purchase plan, and tuition reimbursement.

About Moody's Investors Service

Moody's Investors Service is a bond credit rating business that provides research, credit rating, and financial risk analysis services. The company’s ratings and analysis track debt that covers various countries, corporate issuers, public finance issuers, and structured finance obligations. Additionally, the company also offers predictive ratings, research and investor briefings, pricing and valuation tools, and credit opinions. The company’s primary goal is to help investors analyze the credit risks associated with fixed-income securities. Moody’s Investor Service rates debt securities in several market segments related to public and commercial securities in the bond market. These include government, municipal and corporate bonds; managed investments such as money market funds, fixed-income funds, and hedge funds; financial institutions that include banks and non-bank finance companies; and asset classes in structured finance. Considered one of the Big Three credit rating agencies, Moody’s Investor Service employs approximately 6,100 people worldwide and maintains a presence in 28 countries. Moody’s Investor Service was founded by John Moody in 1999 and is headquartered in New York City, United States.

Moody's Investors Service Careers

Join the esteemed team at Moody's Investors Service, a leading global provider of credit ratings, research, and risk analysis. This is a prime opportunity to be part of a company that values professional growth, leadership, and innovation in the financial industry.

Work You’ll Do

At Moody's Investors Service, the focus is on empowering the financial community to make better decisions through high-quality, independent, and rigorous analytics. The team at Moody's Investors Service is dedicated to maintaining and enhancing the transparency, integrity, and efficiency of global markets.

Explore Job Opportunities and Internships

Moody's Investors Service offers a variety of career paths, including full-time positions and internships that provide valuable industry experience. The company is committed to fostering a culture of excellence where skilled, passionate, and solution-driven team players thrive.

Innovative Work Environment

Engage in work that matters with a team that combines deep industry expertise with innovation to deliver insights that matter to global markets. Moody's Investors Service is at the forefront of integrating cutting-edge technology and data analysis in the financial sector.

Professional Growth and Development

Moody's Investors Service believes in future-proofing careers by offering unmatched opportunities for professional development and advancement. Whether through leadership programs, diversity training, or networking events, employees are equipped to excel in their careers and contribute to the company's success.

Benefits and Culture

The culture at Moody's Investors Service is built on a foundation of respect, integrity, and inclusion. Employees enjoy comprehensive benefits designed to support their health, well-being, and financial security. The company's commitment to diversity and inclusive growth makes it a leader not just in financial services, but also as an employer of choice.

Join the Team

Discover the range of positions available, from analyst roles to leadership opportunities. Moody's Investors Service is actively hiring and looking for individuals who bring creativity, teamwork, and a strong work ethic to the table.

Prepare for Your Interview

To join Moody's Investors Service, start by tailoring your resume to highlight relevant skills and experiences. Prepare for your interview by researching the company's impact on the financial industry and come ready to discuss how your background aligns with the company's goals and values.

Stay Connected

Keep up to date with the latest from Moody's Investors Service by following their career blog. Gain insights from insiders, and stay informed about new job openings and industry news.

Career Advancement at Moody's Investors Service

With a steadfast commitment to nurturing talent and a clear path for career advancement, Moody's Investors Service remains a top choice for professionals aiming to excel in the financial sector. Explore how you can contribute to and benefit from the company's legacy of success.

Search Moody's Investors Service Jobs

Find the position that matches your skills and interests. Moody's Investors Service is looking for dedicated, curious, and innovative professionals to join their team. Explore the exciting and rewarding opportunities that await at Moody's Investors Service.
Learn more about Moody's Investors Service
Industry
Finance & Insurance
Founded
1900
* Ladders Estimates

Similar Jobs

Ad banner background

Get Ready For Your
Next Interview

More Jobs at Moody's Investors Service

More Finance & Insurance Jobs

Find similar Let's begin! Assc Dir-Content & Campaigns, Asset Management Marketing (15355) jobs:

NationwideNew York, NY