Step.com

Lead Visual Designer, Brand and Product

Step.com$110K — $130K *
US-AnywhereRemote in United States
Consumer Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5-7 years of experience in visual design for consumer brands
  • Strong portfolio showcasing branding and digital product design
  • Proficient in typography, layout, color theory, and motion graphics
  • Experience creating scalable visual identity systems
  • Deep understanding of the synergy between brand and product
  • Strong attention to detail with a polished design instinct
  • Excellent communication and collaboration skills

Responsibilities

  • Own and enhance Step's visual identity across all customer touchpoints
  • Design creative assets for product launches and marketing campaigns
  • Produce high-impact static and motion assets for various communication channels
  • Collaborate with Product Design to ensure visual consistency across the app
  • Define and maintain evolving brand guidelines for internal use
  • Create scalable visual systems for efficient design and marketing
  • Critique and mentor teams to elevate design quality

Benefits

  • Remote work flexibility
  • Competitive compensation and stock options
  • Generous medical, dental, and vision coverage
  • 401k plan with Safe Harbor matching
  • Flexible vacation policy and paid holidays
  • 12 weeks paid parental leave with flexible return
  • Company-provided technology package
Full Job Description
About the Role

At Step, design is one of our biggest competitive advantages.

We're looking for an experienced Visual Designer to define and evolve how Step looks and feels across every customer touchpoint. From our product and marketing campaigns to physical cards, merchandise, social media, and brand experiences, you'll own the visual identity that makes Step instantly recognizable.

This role sits at the intersection of brand, product, and marketing. You'll work closely with Product Design, Marketing, Engineering, and Leadership to ensure every interaction with Step feels cohesive, intentional, and unmistakably ours.

We're looking for someone who obsesses over typography, color, composition, illustration, motion, and craft. Someone who can zoom out to define the visual language for an entire company, then roll up their sleeves to design the details that bring it to life.
In this role, you will:
  • Own and evolve Step's visual identity across every customer touchpoint, ensuring a cohesive experience across product, marketing, brand, and physical experiences
  • Design compelling creative for product launches, lifecycle marketing, social media posts, advertising, web, email, and other customer-facing experiences including mobile-first email templates and assets (graphics, photos, GIFs, modular blocks)
  • Produce high-impact static and motion assets for paid channels (social, search, display, CTV), following platform best practices. Iterate based on performance data and partner with media buyers to evolve and expand on what's working
  • Partner closely with Product Design to ensure our visual language is consistently expressed throughout the app and product ecosystem
  • Define, document, and maintain our brand guidelines, ensuring they evolve alongside the company while remaining easy for teams to understand and use
  • Build scalable visual systems that enable designers and marketers to create consistent work efficiently without sacrificing creativity
  • Raise the quality bar across the organization through thoughtful critique, art direction, and mentorship
  • Explore new visual directions, illustrations, motion, photography, and emerging creative trends that push the Step brand forward
  • Help define how AI can accelerate creative exploration, production, and content creation while maintaining exceptional design quality
  • Champion craftsmanship in every detail, from high-level creative direction down to the smallest production asset
You might thrive in this role if you have:
  • Significant experience designing visual identities, marketing campaigns, and digital experiences for consumer brands
  • Strong portfolio demonstrating exceptional visual craft across branding, marketing, digital products, and storytelling
  • Deep understanding of typography, layout, color, composition, illustration, photography, and motion
  • Experience building and documenting visual identity systems that scale across teams and channels
  • Strong understanding of how brand and product work together to create a cohesive customer experience
  • An exceptional eye for detail and an instinct for when something feels "almost right" versus truly polished
  • Comfortable moving fluidly between high-level creative direction and hands-on execution
  • Excellent communication skills with the ability to present ideas, explain creative rationale, and collaborate across disciplines.
  • Uses AI as a creative multiplier-able to rapidly explore concepts, accelerate production, and improve creative workflows without compromising quality or originality
  • Passionate about building brands people love and experiences people remember
  • Must have a portfolio featuring examples of visual identity, brand, marketing, and digital design work
Even better if you have:
  • Experience working on consumer fintech or other highly regulated consumer products
  • Experience designing physical products such as payment cards, packaging, merchandise, or environmental graphics
  • Experience with illustration, iconography, or motion design
  • Experience creating design systems or visual languages that span both product and brand
  • Experience art directing photography or video production
  • Experience building AI-assisted creative workflows or internal creative tooling
Logistics

Location: Remote (US) or San Mateo, CA, with occasional travel for team offsites and key meetings

Reports to: Head of Design

Education: Bachelor's degree or an equivalent combination of education, training, and experience

We encourage you to apply even if you don't meet every single qualification. Strong candidates rarely check every box, and we'd rather meet you than miss you.

How we're different

We stand for the side hustlers, the creators, the freelancers, and the investors - people who are not afraid to take on challenges, especially when it comes to their finances. Step is focused on disrupting the banking industry by delivering a differentiated, mobile-first consumer experience, and we operate like the customers we serve: customer obsessed, acting as owners, moving with urgency, and breaking the norm.

Step is a wholly owned subsidiary of Beast Industries, the media and entertainment company founded by Jimmy Donaldson (MrBeast), the most-watched person in the world. Beast Industries spans digital media, consumer products, philanthropy, and new ventures, with an audience reach no consumer company has ever had - and Step is tasked with turning that reach into financial literacy and tools for the next generation at massive scale. With Beast's distribution and brand behind it, Step is positioned to scale significantly over the next 12 months, and joining now means helping shape that trajectory from the inside.
Come work with us!

Step is a remote-first company building banking for the next generation. We offer competitive compensation and stock options, generous medical, dental, vision, and company-paid life insurance, a 401k plan with Safe Harbor company matching, a flexible vacation policy and paid company holidays, 12 weeks paid parental leave with flexible return to work, and a company-provided technology package. If you're looking to join a fast-growing company with a strong mission and vision that puts people first, we want to meet you!

About Step.com

Step.com is a financial services company that provides banking services to teenagers and young adults. The company offers a range of services including checking accounts, savings accounts, and debit cards. Step.com was founded in 2018 and is headquartered in San Francisco, California.
Learn more about Step.com
Size
50 employees
Industry

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