Salesforce

Lead System Specialist - Email Platform & Consent Infrastructure

Salesforce$150K — $247K *
Information Technology
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 10+ years of experience in platform operations, technical program management, or systems engineering focused on compliance-sensitive data infrastructure.
  • Proven track record in enterprise marketing technology or high-volume messaging systems.
  • Expertise in cross-functional delivery and navigating technical and legal dependencies.
  • Systems-level thinker with a passion for solving complex issues in data flow and compliance enforcement.
  • Experience in managing end-to-end support operations or triage functions for internal platforms.

Responsibilities

  • Drive the operational roadmap for platform systems ensuring high performance across email infrastructure and consent management.
  • Lead process optimization for data modeling and identity resolution to create operational workflows.
  • Ensure system stability and compliance by managing global configurations and aligning with multiple teams.
  • Own incident response for platform reliability events, providing fast, accurate resolutions under pressure.
  • Operationalize legal and compliance requirements for automated enforcement cycles across multiple markets.
  • Manage Salesforce's preference center to adapt content options as needed.
  • Partner with analytics teams to maintain and evolve data extract pipelines and reporting infrastructure.
  • Own global suppression strategy for business units, including governance and onboarding standards.

Benefits

  • Resources that support work-life balance and personal growth.
  • Access to AI agents to enhance impact and productivity.
  • Opportunities to shape the future and redefine potential.
Full Job Description
To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts.

Job Category
Enterprise Technology & Infrastructure

Job Details

Lead System Specialist - Email Platform & Consent Infrastructure

The Messaging Platform team ensures Salesforce connects with millions of customers and prospects at global scale with unmatched reliability. We manage the operational lifecycle of consent infrastructure, compliance enforcement, audience data systems, and platform modernization. Our mission is to maintain and scale the foundation underlying every outbound marketing email Salesforce sends, rebuilding these critical systems on Salesforce Data Cloud. We prioritize system stability, process optimization, and execution excellence to ensure high-stakes marketing communications reach the right people at the right time.

This Role

We are looking for a Lead System Specialist to lead the delivery and execution of this portfolio. You will drive operational excellence across a set of interconnected platform systems: a next-generation email platform built natively on Salesforce Data Cloud, global subscriber preference infrastructure, and compliance enforcement engines. While you will influence product strategy, your primary focus is on running, scaling, and optimizing the messaging data infrastructure. This role sits at the intersection of data systems, compliance, and enterprise delivery, with a direct impact on Salesforce's operational efficiency and pipeline growth.

Responsibilities
  • Drive the operational roadmap and execution for interdependent platform systems, ensuring high availability and performance across email infrastructure, consent management, and analytics pipelines.
  • Lead process optimization for data modeling and identity resolution, translating complex technical architecture into scalable operational workflows for engineering, compliance, and marketing stakeholders.
  • Ensure system stability and compliance execution by managing global platform configurations and driving cross-functional alignment between legal, data, and regional marketing teams.
  • Own incident response and escalation for platform reliability events, including compliance-driven incidents, able to drive fast, accurate resolution with incomplete information under time and legal pressure.
  • Operationalize legal and compliance requirements into automated enforcement cycles, managing complex global changes with speed and precision to mitigate multi-market legal exposure.
  • Manage and evolve Salesforce's preference center to adopt different product and content options as they emerge.
  • Partner with analytics and engineering teams to maintain and evolve data extract pipelines, audience health monitoring, and reporting infrastructure.
  • Own global suppression strategy across regional business units, including suppression data extension logic, frequency governance, new BU onboarding standards, and self-serve exclusion processes.
  • Build and manage platform intake and support operations l define escalation paths, triage frameworks, and self-serve documentation to create structured support for Data Cloud, consent, and email platform questions.
  • Represent the platform and its roadmap to senior leadership, translating complex technical and operational dependencies into clear strategic narratives.


Required Skills/Experience
  • 10+ years of experience in platform operations, technical program management, or systems engineering, with a focus on running complex, compliance-sensitive data infrastructure at scale.
  • Proven track record of driving operational excellence and process improvement within enterprise marketing technology, customer data platforms, or high-volume messaging systems.
  • Expertise in managing cross-functional delivery, with the ability to navigate technical and legal dependencies to ensure stable, compliant system performance.
  • Systems-level thinker: consent flows, suppression logic, segment activation pipelines, compliance enforcement cycles, and multi-org data dependencies are the kind of problems you enjoy untangling.
  • Demonstrated experience owning end-to-end support operations or triage functions for a shared internal platform , building structure and scalability where formal processes don't yet exist.


Even Better If...
  • Experience with Marketing Cloud Engagement or comparable enterprise email platforms, including preference management, subscriber consent models, and compliance infrastructure.
  • Experience navigating M&A data and consent integration - working across legal, engineering, and operations to bring acquired company data into an enterprise marketing infrastructure.
  • Experience with Salesforce Data Cloud, including how unified customer profiles are structured, how audiences are activated into downstream channels, and how to diagnose data quality issues at the model level.
  • Background on an internal platform team where marketing is your primary customer familiarity with the practical realities of being Customer 0 for high-volume, compliance-driven email programs and the operational rigor that demands.
  • Background working in an internal operations or DevOps-style platform team, with a deep understanding of the practical realities of maintaining high-volume, compliance-driven email programs.


Unleash Your Potential

When you join Salesforce, you'll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we'll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future - but to redefine what's possible - for yourself, for AI, and the world.

About Salesforce

ExactTarget is a provider of on-demand email marketing software solutions. Their suite of on-demand one-to-one marketing applications enables clients to send business-critical and event-triggered communications to increase sales, optimize marketing investments, and strengthen customer relationships. They offer four editions of their on-demand software application along with integrated solutions such as ExactTarget for AppExchange and ExactTarget for [Microsoft](/organization/Microsoft) Dynamics CRM.

Salesforce Careers

Joining Salesforce means becoming part of a dynamic, global team of professionals who are deeply committed to driving customer success and innovation. As the world's leading Customer Relationship Management (CRM) platform, Salesforce offers unparalleled job opportunities in technology and consulting, making it an ideal place for ambitious individuals looking to make a significant impact.

Work You'll Do

At Salesforce, every position is a chance to leverage your skills and creativity to transform businesses and industries. Our diverse team of experts collaborates to deliver cutting-edge solutions that foster growth and enhance leadership capabilities. By joining our team, you'll be at the forefront of digital innovation, using Salesforce's powerful platform to help clients navigate their transformation journeys.

Innovate and Lead

Salesforce is not just a company; it's a community where you can lead with your ideas and see them come to life. Our culture of innovation encourages you to challenge the status quo and push the boundaries of what's possible. With Salesforce, you'll work alongside leaders in technology and business who are committed to your growth and professional development.

Career Growth and Opportunities

Whether you're looking for an internship, a full-time position, or leadership roles, Salesforce provides a wealth of opportunities to advance your career. Our commitment to professional growth is reflected in our robust training programs, including leadership development and diversity training, designed to help you excel at every stage of your career.

Be Part of a Great Team

Salesforce prides itself on a culture that values diversity, teamwork, and open communication. We believe that our strength lies in our people, and we're committed to creating an environment where everyone can thrive. Joining our team means being part of a supportive community that encourages networking and collaboration.

Benefits and Culture

At Salesforce, we understand that job satisfaction extends beyond the office. That's why we offer competitive benefits to support the health, well-being, and financial security of our employees and their families. From health insurance and retirement plans to wellness programs and flexible working arrangements, we provide the benefits that contribute to a better work-life balance.

Explore Job Opportunities

Ready to take the next step in your career? Explore the wide range of employment opportunities at Salesforce. From technical roles to customer engagement positions, we are continuously hiring talented individuals who are passionate about making a difference.

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Market Cap
$130.4 billion
Industry
Net Income
$4 billion
Founded
2000
5 Year Trend
+25.7%
Revenue
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