NIKE, Inc

Lead, Running Brand Marketing, LA

NIKE, Inc • $104K — $213K *
Los Angeles, CA 90011In-Person
Retail & Consumer Goods
Less than 5 years of experience
Today
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Job Overview by Ladders

Qualifications

  • Bachelor's degree in Marketing, Business, Communications, or related field; combination of education and experience acceptable
  • 3-5 years in marketing (digital and/or experiential) preferred
  • Autonomous and proactive work management style
  • Understanding of media and digital platforms
  • Excellent relationship-building and problem-solving skills
  • Outstanding task management across multiple work streams
  • Strong verbal and written communication skills

Responsibilities

  • Architect and execute seasonal marketing plans with internal and external teams
  • Create strategic long-term brand plans with the LA Running Brand Director
  • Maintain connections with club, crew, partners, and community leaders
  • Lead sponsorship and partner agreements
  • Manage project timelines and master schedules
  • Drive project recap processes and evaluate engagement results
  • Act as a running product and community expert

Benefits

  • Hybrid work model (4 days in office)
  • Opportunity to lead and innovate in a global brand setting
  • Collaborate with a diverse team across functions
  • Engage with local and global running communities
  • Professional development opportunities
  • Access to Nike's resources and tools for project management
  • Potential for market-specific bonuses based on performance
Full Job Description
The annual base salary for this position ranges from $104,600.00 in our lowest geographic market to $213,700.00 in our highest geographic market. Actual salary will vary based on a candidate's location, qualifications, skills and experience.

Information about benefits can be found here.

WHO WE ARE LOOKING FOR
The Running Brand Lead position is a part of the brand management team, which acts as the center of the marketing team leading and driving a strategic vision cross-functionally to connect with Nike's target consumer. In Los Angeles, the running brand management team is responsible to create and execute that vision through on the ground events, digital storytelling, and through relationships to impact the runners and communities we serve.

The Running Brand Lead will be a leader on the team responsible for driving seasonal marketing plans, which will include large-scale events, content production, and sponsorship agreements in a key global city. This role will need to be a proactive self-starter ready to dive in and lead seasonal marketing plans.

This person should embody a leader who is ready to embrace an approach that will challenge the status quo and push the Brand to new places. They should be able to think strategically and know how to effectively put plans into action and follow-through holding internal and external partners accountable. They should have a results-driven approach to their work, demonstrating an ability to lead multiple tasks while building strong working relationships across a matrixed organization.

This position will office (Hybrid 4 days a week) out of the Nike Los Angeles Headquarters (LAHQ) located in Playa Visita, CA, and report to the LA Running Brand Director.

WHAT YOU WILL WORK ON
You'll be working with a team of city, geo, and global functions within Running Brand Management to support key product marketing priorities and help define the seasonal, annual, and long-term brand plans that will serve the needs of our running consumers.

You and your team will be responsible for driving true end to end accountability for seasonal and daily consumer brand offense alongside our various functional partners. You will lead work with an end-in-mind vision and direction that's focused on brilliant execution.

The LA Running Brand Lead will:
  • Orchestrate and Lead:
    • Architect and execute seasonal marketing plans leading the internal and external teams needed to accomplish them.
    • Create strategic and long-term brand plans in partnership with the LA Running Brand Director.


  • Engage communities and relationships that matter:
    • Maintain consistent connection to our club, crew, partners, and community leaders.
    • Understand the landscape of our network and where and how to both support their connection to the brand and leverage their expertise.
    • Lead and execute sponsor/partner agreements.
    • Act as the first point of connection for all ingoing or outgoing network requests.
    • Forge new relationships through city exploration and continued community outreach.


  • Project Management:
    • Keep teams tracking toward internal and external timelines and goals; owning weekly meetings, master workback schedules and run-of-shows.
    • Develop personal and team expertise in supporting Nike tools and project management platforms: Keynote, Air Table, BOX, Slack, Beeline, Coupa, Contracts Central, Anaqua, etc.
    • Work cross-functionality within the matrix to find solutions, stay integrated, and drive efficiency.
    • Drive project recap and teardown process, tracking cumulative engagement/results to deliver insights that will inform future work.
    • Manage and track fiscal and seasonal budget allocation.
    • Be on site to execute brand plans (event, content shoot, off-site meeting, etc)
      • Note: Will require some weekend work/activations, after traditional working hours meetings or events, and potentially office days outside of M-Th anchor days


  • Act as a Consumer/Running Expert:
    • Serve as go-to expert to the team on running product, communities, and authenticity.
    • Stay alert and active in both the physical and digital local running communities.
    • Share and digest insights + key consumer shifts with key stakeholders.
    • Leverage those insights to amplify big ideas and help shape the city strategy, aligned to opportunities in the geo.
    • Recommend key marketing levers and provide input on opportunities for in-season adjustment.


WHO YOU WILL WORK WITH

As a brand leader you will build and maintain effective relationships across a diverse set of internal and external partners, including the following:
  • LA Brand Marketing team
  • Geo and Global Marketing Teams
  • Sports Marketing
  • Energy Marketing
  • Brand Creative
  • Integrated Media
  • Nike Communications + Media Relations
  • Agency Partners
  • Social and Community Impact


WHAT YOU BRING
  • Bachelor's degree in Marketing, Business, Communications, or related field. Will accept any suitable combination of education, experience, and training
  • 3-5 years of work experience in marketing (digital and/or experiential) or a related field is preferred
  • Autonomous and entrepreneurial, proactive work management style
  • An understanding of media and digital platforms
  • Phenomenal relationship-building and problem-solving skills
  • Outstanding task management across multiple work streams with attention to details
  • Strong communication skills, both verbal and written, flexing between senior leadership communication and more detailed functional communication
  • Experience with public speaking and presenting work to larger groups of people
  • Knowledge of the LA market and running in general
  • Ability to travel up to 10% of the time


About NIKE, Inc

Nike is a sporting goods company that designs, develops, and markets footwear, apparel, equipment, and accessory products. The company offers various categories of shoes including running, training, basketball, soccer, sport-inspired urban shoes, and kids' shoes. It also provides shoes for aquatic activities, baseball, football, cheerleading, golf, lacrosse, outdoor activities, skateboarding, tennis, volleyball, walking, wrestling, and various athletic and recreational uses. In addition, the company offers sports-inspired lifestyle apparel, athletic bags, and accessory items. Further, it provides a line of performance equipment including bags, socks, sports balls, eyewear, timepieces, electronic devices, bats, gloves, protective equipment, golf clubs, and various equipment designed for sports activities under the NIKE brand name, as well as markets apparel with licensed college and professional team and league logos. Additionally, it offers licenses to produce and sell NIKE brand swimwear, children's apparel, training equipment, eyewear, electronic devices, and golf accessories. The company also markets its products under the brand names of Converse, Chuck Taylor, All Star, One Star, Umbro, Jack Purcell, Cole Haan, Bragano, and Hurley. It sells its products to retail accounts through stores, independent distributors, and licensees, as well as through its Website, nikestore.com. As of May 31, 2009, Nike, Inc. operated 338 retail stores in the United States and 336 retail stores internationally. The company was founded in 1964 and is headquartered in Beaverton, Oregon.

Nike Careers

Join the dynamic world of Nike, Inc., a global leader in sports apparel and innovation, where your career can flourish in an environment that fosters diversity, leadership, and growth. At Nike, we believe in bringing out the best in our team members through continuous professional development and a culture that celebrates creativity and innovation. Work You’ll Do Become a part of Nike’s mission to inspire and innovate towards a better world. Engage in work that intersects with cutting-edge technology, market-leading strategies, and sustainable practices that define the future of the sports industry. Lead with us at the forefront of the global marketplace, where your skills in leadership, teamwork, and innovation can shine. Nike offers a unique position in the industry, combining deep industry expertise with a relentless pursuit of excellence. Collaborate with a diverse team of professionals who are pioneers in their fields. Nike, Inc. employs over 75,000 passionate and talented individuals worldwide, all dedicated to moving the world of sports forward. Introducing Nike’s Professional Growth and Development Opportunities We are committed to fostering an inclusive environment where every team member can succeed. Nike offers a variety of job opportunities, from in-store retail positions to corporate roles in design, marketing, and technology. Do Innovative Work Join us and contribute to our mission of bringing inspiration and innovation to every athlete* in the world. (*If you have a body, you are an athlete.) Deliver targeted solutions and drive innovation through your unique perspective and skills. At Nike, Inc., your work directly contributes to our global impact. Be Part of a Great Team Engage in meaningful work that connects with consumers and impacts millions worldwide. Our team benefits from unparalleled capabilities, a commitment to diversity training, and a culture that encourages professional growth and networking. Future-Proof Your Career Advance your career with Nike’s comprehensive benefits and support systems. We provide extensive training, development programs, and leadership courses to help you reach your full potential. Explore Discover how Nike is leading in sustainable innovation and pushing the boundaries of what’s possible in the sports industry. The Nike Employment Experience Our combined efforts in innovation, culture, and leadership make Nike, Inc. not just a place to work, but a place to grow a rewarding career. Clients and employees alike look to Nike for new strategies and impactful solutions in a rapidly evolving industry. Stay Connected Join Our Team Search for open positions that match your skills and interests. We are always on the lookout for curious, driven, creative, and solution-oriented team players. SEARCH NIKE JOBS Keep Up to Date Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here. READ CAREERS BLOG Job Alert Emails Customize your subscription to receive job alerts, the latest news, and insider tips tailored to your preferences. Explore the exciting and rewarding opportunities that await at Nike, Inc.
Learn more about NIKE, Inc
Size
73,300 employees
Market Cap
$184.6 billion
Industry
Retail & Consumer Goods
Net Income
$2.8 billion
Founded
1964
5 Year Trend
+6.3%
Revenue
$38.2 billion
NASDAQ
NKE
* Ladders Estimates

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