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Product Marketing Manager focuses on how products are delivered, ensuring every product story asserts an agent-first client experience. Sitting at the intersection of brand promise and operational delivery, you will collaborate with PM, Success, Care. This includes designing end to end client engagement programs, including incentivized referral frameworks, and the 'give-to-get' engagement model that deepens loyalty and drives NPS. Every touchpoint this role should reinforce the promise that Realtor.com® is the partner agents trust from search to close.
What You'll Do:- Market Intelligence: Own the voice-of-client feedback loop as it pertains to experience and satisfaction. Synthesize NPS data, client advisory input, and qualitative research into actionable engagement strategy. Track competitive experience benchmarks across the industry.
- Messaging & Narrative: Develop the messaging framework for client experience programs, including client engagement, referral initiatives, success, and care. Ensure all client-facing communications reflect the agent-first brand promise and the Realtor.com® positioning as a search-to-close solution.
- Go-to-Market Strategy: Design and execute launch strategy for client experience programs and initiatives. Own the creative bill of materials for engagement programs, coordinate with News Corp ecosystem partners, and define success metrics tied to NPS and retention.
- Elite Client Experience Program: Build and manage the comprehensive engagement framework for Realtor.com®'s top 40-50 accounts in partnership with News Corp. Define the experience standard, the touchpoint cadence, and the measurement approach that connects elite experience to renewal and expansion.
- Referral Programs: Own the strategy and execution for the RealPro Select Referral program. Design the 'give-to-get' engagement and reward framework that motivates client advocacy and accelerates new bookings through organic referral channels.
- Client Lifecycle Engagement: Develop and maintain the end-to-end client engagement model across the full lifecycle - from onboarding through renewal. Collaborate with client marketing teams to ensure value-add offerings (Marketing Studio, Training Academy) are integrated into the experience framework.
How We Work:We balance creativity and innovation on a foundation of in-person collaboration. For most roles, our employees work three or more days in our offices, where they have the opportunity to collaborate in-person, adding richness to our culture and knitting us closer together.
What you'll bring:- 10+ years of experience in product marketing, customer marketing, or client success marketing for a B2B technology or marketplace business
- Bachelor's degree or equivalent experience
- Demonstrated expertise designing customer experience programs, loyalty frameworks, or advocacy initiatives at scale
- Strong storytelling and messaging skills; ability to translate complex program structures into compelling, simple client narratives
- Experience managing cross-functional delivery programs with multiple stakeholders, agency partners, or ecosystem contributors
- Data-driven approach to measuring experience outcomes: NPS, retention, referral conversion, and engagement metrics
- Background in real estate, PropTech, or a two-sided marketplace is a plus; deep empathy for the agent experience is required
Who You Are: You believe client experience is a growth strategy, not a support function. You've built programs - not just campaigns - that change how clients feel about the brands they work with. You're equal parts strategic and operational: you can design the framework and manage the delivery. You hold a high bar for every touchpoint, because you know that an agent who feels genuinely supported becomes Realtor.com®'s best salesperson.
How We Reward You:Realtor.com® is committed to investing in the health and wellbeing of our employees and their families. Our benefits programs include, but are not limited to:
- Inclusive and Competitive medical, Rx, dental, and vision coverage
- Family forming benefits
- 13 Paid Holidays
- Flexible Time Off
- 8 hours of paid Volunteer Time off
- Immediate eligibility into Company 401(k) plan with 3.5% company match
- Tuition Reimbursement program for degreed and non-degreed programs
- 1:1 personalized Financial Planning Sessions
- Student Debt Retirement Savings Match program
- Free snacks and refreshments in each office location
