TikTok

Lead Product Manager (Multiple Positions)

TikTok$241K — $374K *
Consumer Technology
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Master's degree in related field and 2 years of relevant experience, or Bachelor's degree and 5 years of progressive experience
  • 2 years in developing product strategy and roadmap
  • Experience in product marketing, operations, or management specifically in digital advertising
  • Proficient in defining product value and creating pricing structures
  • Ability to develop marketing messages for diverse audiences
  • Experience building go-to-market plans for product adoption
  • Willing to travel domestically and internationally up to 25%.

Responsibilities

  • Own global brand advertising user journey strategy focusing on efficiency and revenue growth
  • Design and enhance internal sales tools for better ad opportunity tracking
  • Collaborate with marketing and sales teams to understand advertising ecosystem
  • Conduct user and market research to inform product strategies
  • Partner with data engineering to build performance monitoring dashboards and reports
  • Mentor junior team members to enhance their skills.

Benefits

  • Immediate access to medical, dental, and vision insurance
  • 401(k) savings plan with company match
  • Paid parental leave and disability coverage
  • Life insurance and wellbeing benefits
  • 10 paid holidays and 10 paid sick days per year
  • 17 days of Paid Personal Time, increasing with tenure
Full Job Description
Responsibilities Own and optimize global brand advertising user journey strategy, including long-term vision and product roadmap, with a focus on delivery efficiency, ad performance and revenue growth. Design and continuously improve internal sales tools that support brand ad opportunity discovery, management, and tracking, thereby boosting sales efficiency and increasing brand ad revenue. Collaborate with global product marketing and sales teams to deeply understand the advertising ecosystem, uncover advertiser needs, and craft tailored brand advertising solutions. Conduct user research, competitive analysis, and data analysis to shape short- and long-term product strategies that improve product performance and scale adoption and revenue. Partner with data engineering to build and maintain dashboards, reports, and metrics that monitor ad product performance, generate insights, and identify new opportunities. Mentor junior level team members. Qualifications Qualifications Must have a Master's degree or foreign equivalent degree in Business Administration, Management, Analytics, Marketing, Marketing Intelligence, Advertising or a related field, and 2 years of related work experience; OR a Bachelor's degree or foreign equivalent degree in Business Administration, Management, Analytics, Marketing, Marketing Intelligence, Advertising or a related field, and 5 years of post-bachelor's, progressive related work experience. Of the required experience, must have 2 years of experience in each of the following: Developing product strategy and roadmap to support product growth and scalability; Product marketing and operations, product management, or product strategy in the digital advertising industry; Defining product value or creating pricing logic and hierarchy; Building business cases from market research to analysis; Developing marketing messages for different audiences; and Building go-to-market plans and content to drive product adoption. Travel Requirement: Domestic and international travel required up to 25%. Employer: TT Commerce & Global Services LLC Type: Full time, 40 hours/week Location: New York, NY Salary Range: $241925 - $374000 per year To Apply, click the apply button below. Contact [redacted] if you have difficulty submitting resume through the website. Job Information [For Pay Transparency]Compensation Description (Annually) The base salary range for this position in the selected city is $241925 - $374000 annually. Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units. Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure). The Company reserves the right to modify or change these benefits programs at any time, with or without notice. For Los Angeles County (unincorporated) Candidates: Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment: 1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues; 2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and 3. Exercising sound judgment.

About TikTok

TikTok is a social media app that allows users to create and share short videos. The app was launched in 2016 by Chinese tech company ByteDance. TikTok has become one of the most popular social media apps in the world, with over 1 billion active users. The app has been downloaded over 2 billion times worldwide. TikTok has faced controversy over its data privacy practices and its potential ties to the Chinese government. In 2020, the app faced a potential ban in the United States, but a deal was reached with Oracle and Walmart to create a new company called TikTok Global.
Learn more about TikTok
Size
1,750 employees
Industry
Founded
2012

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