NIKE, Inc

Lead, Digital Marketing Creator, North America

NIKE, Inc$104K — $213K *
Media
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 6+ years of digital marketing experience with a focus on creator or influencer marketing.
  • Strong interpersonal skills to effectively collaborate with diverse teams and external partners.
  • Proven ability to translate complex insights into actionable marketing strategies.
  • Excellent organizational skills to manage multiple projects and meet deadlines.
  • Passion for sports and culture, aligning with Nike's mission and values.
  • Bachelor's degree in Marketing, Communications, Business or related field; MBA is a plus.
  • Willingness to travel up to 30% including some weekends.

Responsibilities

  • Lead the development of marketing strategies for creators in Soccer and Football categories.
  • Implement a tiered creator model defining roles and fostering cross-team integration.
  • Enforce brand standards for partnerships to protect brand integrity and deliver long-term value.
  • Cultivate strategic relationships with creators, agencies, and platforms for effective collaboration.
  • Create a test and learn agenda to innovate and enhance campaign performance.
  • Manage the representation of product stories through creator seeding strategies.
  • Coordinate with internal marketing teams to align campaigns with brand and business goals.

Benefits

  • Comprehensive benefits package with various offerings.
  • Accommodations provided for interview processes, including accessibility options.
  • Team-centric culture fostering collaboration and respect.
Full Job Description
The annual base salary for this position ranges from $104,600.00 in our lowest geographic market to $213,700.00 in our highest geographic market. Actual salary will vary based on a candidate's location, qualifications, skills and experience.

Information about benefits can be found here.

WHAT YOU'LL WORK ON
  • Lead and develop creator marketing strategies and end to end campaigns for North America, across 2 key sport categories (e.g., Soccer & Football) and be a subject matter expert to advise on local New York campaigns.
  • Operationalize a tiered creator model, ensuring clarity in roles, responsibilities, and integration across teams for your given sport.
  • Establish and uphold brand standards and best practices for creator partnerships, ensuring brand safety and long-term value.
  • Forge strategic partner relationships (e.g., creators, agencies, platforms), including regular connection points, business reviews, and relationship milestones.
  • Design and implement a test & learn agenda, ensuring that we're driving innovation and performance.
  • Drive seeding approaches for creators to ensure our network is best representing current product stories.
  • Partner closely with our Affiliate Marketing, Entertainment Marketing, and communications partners to ensure we're delivering on brand & business goals.
  • Manage creators on-the-ground at events to ensure we're driving impact in-person with the teen athlete.


WHO YOU'LL WORK WITH

You will be part of the larger North America Marketing team and reporting into the Director, North America Creator Marketing. You will partner with:
  • Global, GEO & City Marketing Teams
  • Communications, Entertainment, and Sports Marketing Teams
  • Brand Creative Studios
  • Marketplace Partner & Retail Teams
  • External Partners (Creators, Agencies, Platforms)


WHAT YOU WILL BRING
  • Extensive experience (6+ years) & proven track record in creator, influencer, or digital marketing, ranging from strategy to execution of talent-based campaigns or programs.
  • Outstanding interpersonal skills to develop and maintain meaningful two-way collaboration with internal and external partners/ creators.
  • Strategic problem solver with the ability to translate insights into actionable plans and initiatives; switching from strategic thinking to hands-on approach depending on business needs.
  • Ability to absorb a high amount of detailed information, summarise it, and present in a clear and concise manner to stakeholders
  • Stellar organisation skills: multi-tasking, ability to prioritise and work in parallel on several workstreams and meet deadlines
  • Passion for sports, culture, and innovation, with a genuine commitment to Nike's mission and values
  • Dedication to fostering a team culture of collaboration, respect, and inclusivity
  • Bachelor's degree in Marketing, Communications, Business or related field; MBA preferred
  • Ability to travel up to 30% & occasionally on weekends.
  • Work location: New York, NY.

We offer a number of accommodations to complete our interview process including screen readers, sign language interpreters, accessible and single location for in-person interviews, closed captioning, and other reasonable modifications as needed. If you discover, as you navigate our application process, that you need assistance or an accommodation due to a disability, please complete the Candidate Accommodation Request Form.

About NIKE, Inc

Nike is a sporting goods company that designs, develops, and markets footwear, apparel, equipment, and accessory products. The company offers various categories of shoes including running, training, basketball, soccer, sport-inspired urban shoes, and kids' shoes. It also provides shoes for aquatic activities, baseball, football, cheerleading, golf, lacrosse, outdoor activities, skateboarding, tennis, volleyball, walking, wrestling, and various athletic and recreational uses. In addition, the company offers sports-inspired lifestyle apparel, athletic bags, and accessory items. Further, it provides a line of performance equipment including bags, socks, sports balls, eyewear, timepieces, electronic devices, bats, gloves, protective equipment, golf clubs, and various equipment designed for sports activities under the NIKE brand name, as well as markets apparel with licensed college and professional team and league logos. Additionally, it offers licenses to produce and sell NIKE brand swimwear, children's apparel, training equipment, eyewear, electronic devices, and golf accessories. The company also markets its products under the brand names of Converse, Chuck Taylor, All Star, One Star, Umbro, Jack Purcell, Cole Haan, Bragano, and Hurley. It sells its products to retail accounts through stores, independent distributors, and licensees, as well as through its Website, nikestore.com. As of May 31, 2009, Nike, Inc. operated 338 retail stores in the United States and 336 retail stores internationally. The company was founded in 1964 and is headquartered in Beaverton, Oregon.

Nike Careers

Join the dynamic world of Nike, Inc., a global leader in sports apparel and innovation, where your career can flourish in an environment that fosters diversity, leadership, and growth. At Nike, we believe in bringing out the best in our team members through continuous professional development and a culture that celebrates creativity and innovation. Work You’ll Do Become a part of Nike’s mission to inspire and innovate towards a better world. Engage in work that intersects with cutting-edge technology, market-leading strategies, and sustainable practices that define the future of the sports industry. Lead with us at the forefront of the global marketplace, where your skills in leadership, teamwork, and innovation can shine. Nike offers a unique position in the industry, combining deep industry expertise with a relentless pursuit of excellence. Collaborate with a diverse team of professionals who are pioneers in their fields. Nike, Inc. employs over 75,000 passionate and talented individuals worldwide, all dedicated to moving the world of sports forward. Introducing Nike’s Professional Growth and Development Opportunities We are committed to fostering an inclusive environment where every team member can succeed. Nike offers a variety of job opportunities, from in-store retail positions to corporate roles in design, marketing, and technology. Do Innovative Work Join us and contribute to our mission of bringing inspiration and innovation to every athlete* in the world. (*If you have a body, you are an athlete.) Deliver targeted solutions and drive innovation through your unique perspective and skills. At Nike, Inc., your work directly contributes to our global impact. Be Part of a Great Team Engage in meaningful work that connects with consumers and impacts millions worldwide. Our team benefits from unparalleled capabilities, a commitment to diversity training, and a culture that encourages professional growth and networking. Future-Proof Your Career Advance your career with Nike’s comprehensive benefits and support systems. We provide extensive training, development programs, and leadership courses to help you reach your full potential. Explore Discover how Nike is leading in sustainable innovation and pushing the boundaries of what’s possible in the sports industry. The Nike Employment Experience Our combined efforts in innovation, culture, and leadership make Nike, Inc. not just a place to work, but a place to grow a rewarding career. Clients and employees alike look to Nike for new strategies and impactful solutions in a rapidly evolving industry. Stay Connected Join Our Team Search for open positions that match your skills and interests. We are always on the lookout for curious, driven, creative, and solution-oriented team players. SEARCH NIKE JOBS Keep Up to Date Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here. READ CAREERS BLOG Job Alert Emails Customize your subscription to receive job alerts, the latest news, and insider tips tailored to your preferences. Explore the exciting and rewarding opportunities that await at Nike, Inc.
Learn more about NIKE, Inc
Size
73,300 employees
Market Cap
$184.6 billion
Industry
Net Income
$2.8 billion
Founded
1964
5 Year Trend
+6.3%
Revenue
$38.2 billion
NASDAQ

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