Lead Designer, Brand & CreativeLocation: LA / NYC
Team: Topps.com
Reports to: VP Product Design
About the RoleTopps is an iconic brand at the intersection of sports, culture, and collectibles. We're seeking a
Senior brand lead creative to define and elevate the creative vision for Topps.com - the digital hub of our collectibles experience.
In this role, you will shape how fans engage with Topps across web, commerce, campaigns, and digital storytelling. You'll partner with brand managers and cross-functional teams to bring trading card products to life online, creating dynamic, culturally relevant experiences that excite collectors worldwide.
The ideal candidate is both a visionary leader and a hands-on maker: someone who can set a bold creative direction, roll up their sleeves to deliver exceptional design, and raise the bar on how we present our products and brand in the digital space.
What You'll DoBrand & Identity- Evolve our visual and verbal identity of com and how we talk about our different brands - from type and tone to layout, motion, and logo use
- Own our digital brand guidelines and help others use them with confidence and creativity
Product Marketing & Campaign Creative- Lead creative direction for feature launches, go-to-market campaigns, and lifecycle marketing efforts
- Translate product features into compelling stories, collaborating closely with Product Marketing and Growth teams
- Create campaign toolkits - launch pages, social content, promos, event assets, and more
- Support global brand teams with creative, working with teams to localise and support product launches
- Work cross-functionally with Marketing, Product, and E-Commerce to deliver creative solutions that drive engagement and sales.
- Champion consistency and excellence across the Topps digital ecosystem while experimenting with new design approaches.
Product Personality- Partner with Product Design to bring the brand into the product experience - onboarding, microcopy, moments of delight, and surprise
- Design for how the product feels, not just how it works
Web & Surface-Level UX- Design and evolve brand-forward surfaces like our marketing site, blog, and careers page
- Make sure every page tells the story clearly - and looks good doing it
Internal & Employer Brand- Create design for company events, internal initiatives, and recruiting efforts
- Help reinforce the brand inside the company as much as outside
Sales & Partner Enablement- Design standout decks, one-pagers, and B2B materials that reflect the polish and personality of our brand
Minimum Qualifications- 7+ years of experience in design and creative direction, with a focus on consumer-facing digital experiences.
- 3+ years leading and mentoring creative teams.
- Strong track record in digital brand building and commerce-driven creative.
Experience developing and scaling brand architecture and design systems.
Proven ability to collaborate with cross-functional leaders and influence executive stakeholders. - Expertise across integrated design, spanning digital, web, campaign, and experiential work.
- Proficiency in Figma, Adobe Creative Suite, and prototyping tools.
Preferred Qualifications- A portfolio showcasing digital brand, e-commerce, and web design work.
- Experience in sports, entertainment, or consumer lifestyle brands.
- Ability to balance creative strategy with business impact.
- Familiarity with direct-to-consumer and e-commerce brand building.
This is a senior role for a design lead individual who can both inspire and execute, pushing how Topps.com presents trading cards and collectibles to the world - making them not just products, but cultural icons.
