Lead - Brand

Job Description

Inviting applications for the role of Assistant Vice President, Social Media, Marketing

This role partners closely with the Global Head of Social to shape and execute Genpact's social media strategy, creating audience-centric content and experiences that educate and engage users to ultimately shift brand awareness and perception of Genpact as a leader in advanced technology.

The successful candidate requires significant experience in social media planning and execution, with extensive knowledge of both organic and paid strategies. They will thrive in a fast-paced business environment, be comfortable with ambiguity, and excel in multi-stakeholder management.

Responsibilities

• Shape and deliver Genpact's end to end social media experience, translating strategic vision into effective execution across platforms to establish Genpact as a leader in agentic and advanced technology solutions, driving brand awareness, consideration, and business impact

• Advise, counsel and collaborate with stakeholders across the business to ensure all content developed and shared through Genpact's social channels is optimized for channel relevance and impact - i.e. 'social-first'

• Develop, bridge and connect strategy, creative, production and paid social to execute the end-to-end channel vision for social
• Partner with channel operations, communications, paid media, regional teams, talent comms and marketing leads to deliver social-first content that drives strategy forward

• Collaborate with the Head of Social to define and evolve our platform strategy across existing (currently active on LinkedIn, Facebook, X, YouTube, and Instagram) and emerging platforms, including audience definition, content and creative approach, governance, and channel lifecycle management

• Plan and deliver Genpact's social content strategy for Brand, Client and Talent marketing. This will include partnering with senior stakeholders across multiple business units to achieve their business objectives, whilst laddering up to the broader ambition of establishing Genpact as a leader in agentic and advanced technology solutions

• Enable and enact channel governance across social platforms including policies, procedures, and martech to manage our reputation, consistency/standardization, and ensure compliance with all platform policies and regulations at a global level
• Support and guide junior members of the social media team in the absence of the Head of Social, particularly community management and issues handling on social
• Be the US social SME 'on the ground' guiding on the macro-environment and impact to social

• Drive forward Genpact's shared social strategy (social ambassadorship and executive comms), enabling Genpact to harness the potential of employees and their social networks. Help to provide 'white glove' treatment for executive leaders by supporting the Exec Comms team with tailored plans and training to improve executive use of social media as key voices of Genpact

• Collaborate with the Head of Social to manage the social media performance scorecard and KPIs, partner with Performance Marketing to set the testing framework, understand the impact of A/B testing and enhancements, and continually optimize the user experience and impact.

• Collaborate with wider digital marketing teams to ensure integrated user experience across paid, owned and earned channels, supporting a holistic customer journey for the audiences that matters (clients, prospects, talent, market influencers etc.).

Qualifications we seek in you!

Minimum Qualifications

• Relevant years of proven expertise in social media, particularly across a breadth of platforms, including LinkedIn, Facebook, Instagram, X, YouTube, TikTok and also social forums like Reddit

• Strong understanding of B2B marketing and social media, with experience in the enterprise technology or professional services sector an advantage

• Extensive knowledge of social media best practices related to creative content, platform-specific features, user consumption and paid opportunities

• Experience in briefing and managing content production - working with designers, studios, agencies and providing social expertise and insight to inform production of social-first content

• Experience across both the marketing and communications side of social media - working with PR and reputation management teams in community management and issues escalation, as well as integrated organic and paid content and campaign planning.
• Experience managing and leading global social content programs and campaigns and collaborating with cross-functional, geographically and culturally diverse teams
• Demonstratable analytical skills with ability to forecast performance, deliver against scorecard goals and create and summarize large data sets into clear insights that inform decisions

Preferred Qualifications/ Skills

• Experienced in executive comms, including creating and delivering personalized social media strategy and training for senior executives

• A keen interest in technology and AI, with a passion for using tech to improve ways of working, both for oneself/internal teams and the clients we serve

• A self-starter with confidence and drive to own the end-to-end social experience - advising senior stakeholders and collaborating with peers to produce engaging, social-first content in fast-paced environment

Qualifications
Bachelors - Business Administration, Bachelors - Communication, Bachelors - Marketing, Bachelors - Sales, Masters - Marketing

Certifications
Certified Professional Services Marketer (CPSM) - Society for Marketing Professional Services (SMPS)Society for Marketing Professional Services (SMPS)

Required Skills
Budgeting, Budgeting, Business-To-Business (B2B) Sales, Campaign Management, Content Management, Critical Thinking, Customer Relationship Management (CRM), Data Analytics, Data-Driven Decision Making, Data Literacy, Data Science, Data Tools, Data Visualization, Delivery Management, Executive Presence, Marketing Analytics, Microsoft Excel, Microsoft Power BI, People Leadership, Project Management, Project Portfolio Management (PPM), Promotional Marketing, Reporting, Research Analysis, Secondary Research {+ 9 more}

Language
English (Required)

Language Proficiency -
Advanced - C1

Additional Job Location -

Job Type
Regular

Master Skill List -
Brand

Remote Type -
Remote

Work Shift -
Day Job (United States of America)

The approximate annual base compensation range for this position is:

The actual offer, reflecting the total compensation package plus benefits, will be determined by a number of factors which include but are not limited to the applicant's experience, knowledge, skills, and abilities; geographic location; and internal equity.