Key Responsibilities:

• Strategy & Implementation: Develop and execute comprehensiveAEO strategies,optimizing forAI-driven search environments and zero-click search experiences.

• AEO Centric Storytelling:Adeep understanding of how AI engines and large language models consume, synthesize, and cite content, enabling brand visibility and authority.

• Technical & ContentAEO: Conduct advanced technical audits, implement schema/structured data, andoptimizecontent for Featured Snippets, conversational queries, and Entity authority.

• AEO & AI Focus:OptimizeNasdaq.com contentfor Large Language Models (LLMs) and Generative Search (e.g., Google AI Overviews, Perplexity, Claude);Identifyand execute test projects to better leverage AEO to improve Nasdaq's visibility and capture of value among audiences.

• Analytics & Reporting:UtilizeGoogle Search Console, GA4, and LLM tools tomonitorperformance and create dashboards to measure ROI; Setting KPIs for zero-click impressions, AI citation rates, and organic conversions, and building reporting dashboards to track progress

• Collaboration & Leadership: Partner with content, UX, and development teams to implement,monitor, and iterate on search strategies.

• Best Practices and Governance:Coach stakeholders on how to best position our products and messaging to maximize ourAEOvisibility and engagement with target audiences.
  

Required Qualifications:

• Experience: 8- 10+ years ofdigital marketing or technical experience, withdemonstratedknowledge in AI-driven searchtrendsand contentoptimization.

• Strong technical familiarity with websites and how content isproduced,publishedand distributed.

• Strong communicator,persuasivein theirability tocommunicate complex, evolving technical AI/search concepts to non-technical stakeholders

• AI/LLM Knowledge: Deep understanding of how LLMs and generative search engines process information.

• Analytical Skills:Proficiencyin Google Analytics 4 and Google Search Console

• AgenticTooling Experience: Expert experience withagenticplatformslikeChatGPT, Perplexity, Google AI Overviews, and technical tools likeSEMrush, Lumar,orAhrefs
  

This position willbe located inNew York City or Atlanta, GA,and offers the opportunity for a hybrid work environment at least 3 days a week in-office, subject to change, providing flexibility and accessibility for qualified candidates.