Kimberly-Clark Corporation

Integrated Media Strategy Lead

Kimberly-Clark Corporation • $140K — $173K *
Chicago, IL 60629In-Person
Media
5 - 7 years of experience
Today
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Job Overview by Ladders

Qualifications

  • Bachelor's degree in Marketing, Business, or related field.
  • 7+ years of media or communications planning experience with a solid track record of driving brand growth.
  • Experience at a media agency OR in a client-side media role.
  • Expertise in digital media landscape, especially retail media networks.
  • Strong business acumen with the ability to interpret performance drivers.
  • Proven influencing skills across cross-functional and agency teams.
  • Organizational skills with a test-and-learn mindset.

Responsibilities

  • Lead the annual integrated media planning process to align brand objectives with strategies.
  • Develop a unified strategy connecting National, Retail, Organic Social, and Influencer media for brand growth.
  • Collaborate with cross-functional teams to set measurable KPIs and budget allocations.
  • Ensure alignment between National and Retail media for cohesive audience and channel strategies.
  • Optimize media effectiveness with agency partners to maximize reach and minimize duplication.
  • Incorporate consumer insights to align the media plan with purchase environments.
  • Steward in-market performance and provide strategic insights for optimization.

Benefits

  • Flexible work model combining remote work and in-person collaboration.
  • Supportive resources for employee success and career growth.
  • Comprehensive benefits suite including health and wellness programs.
Full Job Description
Integrated Media Strategy Lead

Job Description

The Integrated Media Strategy Lead (IMSL) serves as the embedded media expert responsible for translating brand objectives into unified, insight-driven paid/owned/earned strategies that drive measurable business growth. The role leads annual media planning, audience strategy, and full-funnel measurement across national and retail channels in partnership with cross-functional teams and agency partners. It ensures connected, high-quality execution across paid media and plays a critical role in advancing KCNA's media capability maturity. Operating within a highly matrixed ecosystem, the IMSL partners directly with senior marketing leaders and SMEs to influence decisions and optimize media investment.

In this role, you will:
  • Lead the full annual integrated media planning process, translating brand objectives into cohesive, insight-driven strategies that span the entire consumer journey, supporting on brand briefs
  • Develop one unified integrated media strategy that connects National media, Retail media, Organic Social, Influencer/Creator, etc. (across paid, owned, and earned) in service of brand growth.
  • Partner with the Brand Content & Connections Lead, media AOR, Demand Creation Leads, Insights & Analytics, and other SMEs to define measurable KPIs and determine optimal channel and budget allocation.
  • Ensure end-to-end strategic alignment between National and Retail media through one unified audience strategy, channel strategy, and activation.
  • Coordinate with agency and internal partners to optimize reach, frequency, and incrementality across all touchpoints, minimizing duplication and maximizing impact.
  • Integrate brand, shopper, and category insights to ensure the media plan matches how consumers move across the funnel and purchase environments.
  • Champion and build strategy for effectiveness gains as primary strategy for brand growth, while governing plans and execution to maintain/improve efficiency
  • Steward in-market paid media performance with agency partners, ensuring pacing accuracy, optimization, and investment quality.
  • Lead quarterly MMM inputs and performance reporting, translating insights into clear optimization actions.
  • Support capability advancement for KCNA at large by contributing to enterprise test & learn agenda, codifying learnings into best practices, and championing high standards of excellence and innovation in media

To succeed in this role, you will need the following qualifications:
  • Bachelor's degree in Marketing, Business, or a related field.
  • 7+ years of media or communications planning experience with a strong track record of driving brand growth
  • Worked at a media agency AND/OR in a client-side media role
  • Expertise in digital media landscape, inclusive of understanding of retail media networks
  • Strong business acumen and curiosity with ability to interpret performance drivers
  • Executive presence with strong influencing skills across cross-functional and agency teams
  • Bias for action, test-and-learn mindset, and strong organizational skills
  • Growth mindset, empathy-led leadership and passion for coaching and upskilling others

Preferred
  • Experience within CPG marketing
  • Experience in integrated communications strategy and audience strategy
  • Experience managing large, multi-agency ecosystems
  • Master's degree in Marketing, Business, or related field


Total Benefits

We believe that our employees are our greatest asset, and we're committed to providing them with the resources they need to be successful. If you're looking for a rewarding career with a company that cares about its employees, then Kimberly-Clark is the place for you.

Here are just a few of the benefits you'd enjoy working in this role for Kimberly-Clark. For a complete overview, see www.mykcbenefits.com

Flex That Works at Kimberly-Clark

We believe great work happens when people come together with purpose. That's why we offer a flexible work model that blends remote work with intentional in-person collaboration - helping you connect, grow, and innovate while maintaining the balance you value.

To Be Considered

Click the Apply button and complete the online application process. A member of our recruiting team will review your application and follow up if you seem like a great fit for this role.

In the meantime, please check out the careers website.

Salary Range: 140,320 - 173,360 USD
At Kimberly-Clark, pay is just one aspect of our total rewards package, which also includes a variety of benefits and opportunities to achieve, thrive and grow. Along with base pay, this position offers eligibility for a target bonus and a comprehensive benefits suite, including our 401(k) and Profit Sharing plan. The anticipated base pay range for this role is provided above for a fully qualified hire. Actual pay will depend on several factors, such as location, role, skills, performance, and experience. Please note that the stated pay range applies to US locations only.

Primary Location
Chicago Commercial Center

Additional Locations

Worker Type
Employee

Worker Sub-Type
Regular

Time Type
Full time

About Kimberly-Clark Corporation

Kimberly-Clark is leading the world in essentials for a better life. Headquartered in Dallas, Texas, with nearly 58,000 employees worldwide and manufacturing operations in 37 countries, Kimberly-Clark posted sales of $21.1 billion in 2012. Kimberly-Clark and its well-known global brands are an indispensable part of life for people in more than 175 countries. Every day, almost a quarter of the world's population trust K-C's brand and the solutions they provide to enhance their health, hygiene and well-being. With brands such as Kleenex®, Scott®, Viva® Towels, Cottonelle®, Huggies®, Pull-Ups®, Goodnites®, U by Kotex®, Kotex®, Poise®, and Depend®, Kimberly-Clark holds the No. 1 or 2 share position in more than 80 countries.

Kimberly-Clark Corporation Careers

Join the Kimberly-Clark Corporation, a global leader in personal care products, and become part of a team that values innovation, leadership, and diversity. At Kimberly-Clark, we offer unparalleled job opportunities that empower you to explore your potential and develop your professional skills.

Work You’ll Do

At Kimberly-Clark Corporation, you will collaborate with some of the most talented professionals in the industry. Our team is dedicated to excellence and innovation in everything from consumer goods to essential products that enhance health and hygiene around the world. With a culture that fosters growth and leadership, you will be at the forefront of industry developments, driving change and making an impact.

Innovate and Lead

Join our team and lead projects that transform how people experience our products. With over 40,000 employees worldwide, Kimberly-Clark offers a unique position in the marketplace that combines industry expertise, leadership in innovation, and a commitment to sustainability.

Career Development

Kimberly-Clark is committed to the professional growth of our employees. Whether through leadership training, diversity initiatives, or career advancement opportunities, we support your journey to becoming a leader in your field. Our robust internship programs provide a foundation for success, offering hands-on experience and networking opportunities that build the skills necessary for a thriving career.

Be Part of Our Team

Working at Kimberly-Clark means being part of a global community that values diversity, teamwork, and mutual respect. Our employees enjoy competitive benefits, a dynamic work environment, and the chance to make a real difference in people’s lives. From research and development to marketing and sales, every position plays a critical role in our success.

Explore Job Opportunities

Whether you’re looking to start your career or take it to the next level, Kimberly-Clark offers a range of positions across various functions. Enhance your resume through challenging and meaningful work that contributes to the well-being of millions worldwide.

Stay Connected

Join the Kimberly-Clark team and stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here.

Search Kimberly-Clark Jobs

Explore open positions that match your skills and interests. We are always looking for passionate, curious, creative, and solution-driven team players. Start your journey with us and discover where your career can take you!

Keep Up to Date

Stay informed with the latest news, updates, and job alerts personalized to your preferences. At Kimberly-Clark, exciting and rewarding opportunities await at every corner.

Interview and Resume Tips

Prepare for your future with Kimberly-Clark by accessing resources that help you ace your interview and polish your resume. Our hiring process is designed to identify and attract professionals who are ready to make a difference. Join Kimberly-Clark Corporation today and be part of a company that is as committed to your career as it is to improving the lives of millions.
Learn more about Kimberly-Clark Corporation
Size
45,000 employees
Market Cap
$46.8 billion
Industry
Food & Beverages
Net Income
$2.3 billion
Founded
1872
5 Year Trend
+1.2%
Revenue
$19.1 billion
NASDAQ
KMB
* Ladders Estimates

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