Salesforce

Informatica Event Content Manager

Salesforce • $90K — $130K *
US-AnywhereRemote in Pennsylvania, US
Media
5 - 7 years of experience
Today
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Job Overview by Ladders

Qualifications

  • 6+ years in program management, event programming, or marketing communications
  • Strong writing, editing, and organizational skills
  • Experience with large-scale event content management (in-person, virtual, or hybrid)
  • Ability to manage multiple projects and stakeholders simultaneously
  • Excellent collaboration and project management skills
  • Familiarity with event technology and content management platforms
  • Experience in B2B or enterprise tech marketing is a plus

Responsibilities

  • Own content strategy and development for events, including session details and speaker briefs
  • Partner with various teams to align content with business goals and messaging
  • Manage speaker submission and selection processes
  • Develop editorial calendars and 'content-in-a-box' for event programming
  • Collaborate with creative teams for cohesive content presentation
  • Analyze post-event data to enhance future event content
  • Support content development for digital/hybrid formats and oversee content operations for flagship events

Benefits

  • Opportunity to work on high-profile events
  • Cross-functional collaboration with product, marketing, and sales teams
  • Involvement in both in-person and digital/hybrid event formats
  • Continuous learning through attending and organizing events
  • Contribution to the growth of a leading technology company
Full Job Description
To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts.

Job Category
Marketing & Communications

Job Details

About the Role

We're looking for a strategic and creative Event Content Manager to lead content development for Informatica's event programs. You'll work cross-functionally to organize content, manage speaker programs, and ensure every session and demo delivers a memorable, on-brand experience for attendees.

What You'll Do
  • Own end-to-end content strategy and development for events, including session allocations, titles/abstracts, staffing, speaker briefs, and presentation guidelines
  • Partner with Product Marketing, Product Management, Sales/Tech Sales and the broader Events team to align event content with business priorities and messaging frameworks
  • Manage the speaker submission and selection process, including intake, review, and coordination with internal and external speakers
  • Develop and maintain editorial calendars and 'content-in-a-box' for event programming across owned and third-party events
  • Collaborate with creative teams to ensure content is visually and narratively cohesive across formats
  • Analyze post-event data and attendee feedback to continuously improve content quality and format
  • Support the development of event content for digital/hybrid formats, including session descriptions, scripts, and pre/post content
  • Manage content operations for a flagship annual event, including session catalog, agenda structure, and content tracks
  • Serve as the primary content liaison between internal stakeholders and external speakers or partners
  • Build and maintain a content taxonomy and session categorization framework to improve attendee navigation and experience
  • Oversee content intake tools and platforms (e.g., speaker portals, abstract management systems) from open call through final delivery
  • Coordinate with localization or accessibility teams to ensure event content meets global and inclusive standards
  • Maintain a master content tracker across all event sessions, ensuring accuracy of titles, abstracts, and speaker information through final publish

What We're Looking For
  • 6+ years of experience in program management, event programming, or marketing communications
  • Strong writing, editing, and organization skills - you can translate complex topics into compelling narratives
  • Experience managing large-scale event content programs (in-person, virtual, or hybrid)
  • Ability to juggle multiple projects and stakeholders in a fast-paced environment
  • Excellent collaboration and project management skills
  • Familiarity with event technology platforms and content management tools
  • Experience with B2B or enterprise tech marketing a plus

Nice to Have
  • Background in product marketing or solutions marketing
  • Experience supporting marquee events (e.g., user conferences, trade shows, virtual summits)
  • Comfort with data - using insights to shape content decisions
  • Experience managing content for a named, branded event property (e.g., Informatica World, Dreamforce, etc.)


TeamReports to: Senior Director, Product Marketing

Team: Informatica Content Marketing

About Salesforce

ExactTarget is a provider of on-demand email marketing software solutions. Their suite of on-demand one-to-one marketing applications enables clients to send business-critical and event-triggered communications to increase sales, optimize marketing investments, and strengthen customer relationships. They offer four editions of their on-demand software application along with integrated solutions such as ExactTarget for AppExchange and ExactTarget for [Microsoft](/organization/Microsoft) Dynamics CRM.

Salesforce Careers

Joining Salesforce means becoming part of a dynamic, global team of professionals who are deeply committed to driving customer success and innovation. As the world's leading Customer Relationship Management (CRM) platform, Salesforce offers unparalleled job opportunities in technology and consulting, making it an ideal place for ambitious individuals looking to make a significant impact.

Work You'll Do

At Salesforce, every position is a chance to leverage your skills and creativity to transform businesses and industries. Our diverse team of experts collaborates to deliver cutting-edge solutions that foster growth and enhance leadership capabilities. By joining our team, you'll be at the forefront of digital innovation, using Salesforce's powerful platform to help clients navigate their transformation journeys.

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Career Growth and Opportunities

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Salesforce prides itself on a culture that values diversity, teamwork, and open communication. We believe that our strength lies in our people, and we're committed to creating an environment where everyone can thrive. Joining our team means being part of a supportive community that encourages networking and collaboration.

Benefits and Culture

At Salesforce, we understand that job satisfaction extends beyond the office. That's why we offer competitive benefits to support the health, well-being, and financial security of our employees and their families. From health insurance and retirement plans to wellness programs and flexible working arrangements, we provide the benefits that contribute to a better work-life balance.

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Learn more about Salesforce
Size
73,541 employees
Market Cap
$130.4 billion
Industry
Enterprise Technology
Net Income
$4 billion
Founded
2000
5 Year Trend
+25.7%
Revenue
$21.2 billion
NASDAQ
CRM
* Ladders Estimates

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