Our world is transforming, and PTC is leading the way. Our software brings the physical and digital worlds together, enabling companies to improve operations, create better products, and empower people in all aspects of their business.

Our people make all the difference in our success. Today, we are a global team of nearly 7,000 and our main objective is to create opportunities for our team members to explore, learn, and grow - all while seeing their ideas come to life and celebrating the differences that make us who we are and the work we do possible.

Are you passionate about shaping portfolio solution narratives, driving go-to-market success, and making a direct impact on the future of industry? PTC is looking for a Director, Industry Marketing to be a strategic partner for our product portfolio and go-to-market (GTM) strategy.

Why This Role Matters

As an Industry Marketing Director for Electronics & High Tech at PTC, you will play a critical role in defining, developing, and executing market strategies that clearly communicate the value of our integrated solutions portfolio. Working closely with Product Marketing, Industry Advisors, Sales, and Customer Success teams, you will translate complex technology capabilities into compelling, industry-specific value propositions that resonate with target audiences and drive business growth.

• Work at the forefront of integrated product engineering technology in a company that is shaping the future of manufacturing enterprises.

• Be a strategic leader with the ability to make a visible impact on our product growth and GTM success.

• Collaborate with a high-caliber, passionate team that values innovation and customer success.

What You'll Do

• Industry Messaging & Positioning: Develop and articulate clear, differentiated messaging and positioning for the Electronics & High-Tech industry with solutions that address customer challenges and align with key industry trends.

• Industry Alignment: Ensure solution narratives and GTM approaches reflect the specific needs, priorities, and trends of the Electronics & High-Tech industry.

• Campaign Strategy Development: Craft integrated GTM strategies and campaign themes designed to drive customer engagement, lead generation, and pipeline acceleration.

• Cross-Functional Collaboration: Partner with Product, Sales, Customer Success, and Growth Marketing teams to ensure solution alignment across all customer touchpoints.

• Sales Support: Support PTC's value-based selling approach, helping sales teams articulate PTC's differentiation and business impact.

• Sales Enablement: Design and deliver solution-centric sales collateral, tools, and training materials to equip the sales organization with actionable insights and resources.

• Customer Engagement: Engage with customers to build trust and credibility by leading with expertise, and form a deep understanding of their needs and pain points

• Market Intelligence: Conduct ongoing research on industry trends, competitive landscapes, and customer pain points to inform solution development and marketing strategy.

What You Bring

• 7+ years of experience in Industry Marketing, Solutions Marketing, Product Marketing, or other GTM functions in B2B technology or enterprise software industries.

• Demonstrated ability to translate technical portfolio capabilities into compelling customer value propositions.

• Strong analytical skills and the ability to synthesize market and customer insights into actionable GTM plans.

• Proven success in developing industry-specific messaging and positioning, and multi-channel marketing strategies.

• Experience working with cross-functional teams including Sales, Product Management, Customer Success, and Communications.

At PTC, we believe in the power of diverse ideas and perspectives. As a global company that values and respects all identities, cultures, and perspectives, we strive to create an inclusive PTC for ALL through an environment where everyone feels like they belong and are empowered to bring their true, authentic selves to work. Proud to be an Equal Opportunity Employer, we welcome applicants from all backgrounds and hire without regard to race, national origin, religion, age, color, ethnicity, ancestry, marital status, sex (including pregnancy), sexual orientation, gender identity, gender expression, genetic information, disability, veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Life at PTC is about more than working with today's most cutting-edge technologies to transform the physical world. It's about showing up as you are and working alongside some of today's most talented industry leaders to transform the world around you.

If you share our passion for problem-solving through innovation, you'll likely become just as passionate about the PTC experience as we are. Are you ready to explore your next career move with us?

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