Job Title: Head of Marketing, Gold Bond

• Location: Morristown, NJ

Main Responsibilities:

1. Drive Brand Growth Strategy & P&L Ownership

• Own full P&L accountability for the Gold Bond portfolio, driving profitable growth and market share expansion

• Develop and execute comprehensive brand strategy including positioning, architecture, portfolio optimization, and long-term growth roadmap

• Lead consumer segmentation, insights generation, and market intelligence to identify high-value growth opportunities and competitive advantages

• Build and manage a robust innovation pipeline in partnership with R&D, ensuring consumer-led product development with clear commercial rationale

• Establish brand governance frameworks and decision-making protocols across cross-functional teams

• Drive financial rigor: manage marketing OPEX budget with discipline, optimize ROI across all investments, and deliver measurable business outcomes

• Monitor the competitive landscape and translate market dynamics into proactive, forward-looking strategic responses

2. Lead Digital-First Marketing & Ecommerce Transformation

• Architect and execute Gold Bond's ecommerce strategy as a primary growth engine across Amazon, Walmart.com, Target.com, and owned DTC channels

• Build best-in-class digital shelf presence: optimize content, search, conversion, ratings/reviews, and digital merchandising

• Drive omnichannel excellence by integrating ecommerce strategy with brick-and-mortar retail execution in close partnership with Sales

• Lead performance marketing across paid media, social, influencer, CRM, SEO/SEM, and emerging platforms including TikTok

• Establish a data-driven marketing culture: implement advanced analytics, attribution modeling, and real-time performance dashboards

• Champion marketing technology stack optimization and AI/automation to enhance speed, personalization, and efficiency

• Stay ahead of retail media evolution and emerging commerce platforms; pilot and scale innovative approaches that position Gold Bond for sustained digital growth

3. Build Integrated Marketing Excellence

• Design and execute integrated campaigns that drive brand awareness, consideration, and conversion across all consumer touchpoints

• Lead creative development and agency partnerships; balance in-house capabilities with external expertise to maximize quality and efficiency

• Develop sophisticated consumer engagement strategies including loyalty programs, community building, and brand advocacy

• Ensure brand consistency and excellence across all channels while adapting messaging for channel-specific optimization

• Drive speed-to-market improvements in campaign development and execution, fostering a culture of creative ambition and executional rigor

4. Lead Cross-Functional Collaboration & Influence

• Serve as a key strategic partner to the CEO and Gold Bond leadership team; contribute to overall business strategy beyond the marketing function

• Build deep collaborative partnerships with Sales, R&D, Manufacturing & Supply, Strategy & Transformation COE, and Quality

• Lead strategic planning processes and brand governance forums; ensure organizational alignment on priorities and trade-offs

• Communicate with clarity and conviction to influence senior stakeholders and drive decisive action

• Represent the marketing perspective in enterprise-level discussions and Sanofi parent company interactions

5. Build and Develop a High-Performance Organization

• Lead, inspire, and develop a team of 5–8 marketing professionals; create clear accountability and foster a culture of excellence

• Build organizational capabilities in digital marketing, ecommerce, analytics, and consumer insights

• Champion talent development, coaching, and succession planning as core leadership responsibilities

• Foster a culture of innovation, consumer-centricity, data-driven decision-making, and intelligent risk-taking

• Drive diversity, equity, and inclusion as a business imperative

• Simplify processes and eliminate complexity to increase team velocity and impact

About You

Required Capabilities & Experience

Deep Marketing & Ecommerce Expertise

• 15+ years of progressive leadership experience in CPG, with at least 10 years in senior marketing / ecommerce leadership roles

• Minimum 8+ years of hands-on ecommerce leadership with a proven track record of building ecommerce as a significant revenue driver (ideally 30%+ of total business)

• Deep expertise across Amazon, Walmart.com, and other major ecommerce platforms; demonstrated mastery of digital shelf optimization, content strategy, and conversion excellence

• Extensive experience leading digital marketing transformation including paid media, social, influencer, performance marketing, CRM, and marketing automation

• Consumer healthcare, OTC, or personal care category experience strongly preferred

• Proven success managing P&L responsibility ($100M+ preferred) and delivering consistent, profitable growth

Leadership & Organizational Impact

• 10+ years leading and developing high-performance teams; track record of building organizational capabilities and developing future leaders

• Demonstrated success leading in matrixed, cross-functional environments; ability to influence without direct authority

• Change leadership experience: proven ability to drive organizational transformation, build new capabilities, and accelerate performance

• Executive presence and communication excellence: ability to influence C-suite stakeholders, present to boards, and represent the brand externally

• Experience operating in both large corporate environments and entrepreneurial or subsidiary settings

Strategic & Analytical Capabilities

• Strategic thinker with strong business acumen; ability to connect consumer insights to business strategy and financial outcomes

• Advanced analytical skills: comfortable with data, metrics, attribution modeling, and using insights to drive decisions

• Experience with consumer segmentation, brand positioning, innovation pipeline management, and integrated marketing planning

• Demonstrated ability to balance long-term brand building with short-term performance delivery

Preferred Qualifications

• Bachelors degree required;  MBA strongly preferred

• Experience with brand turnarounds or accelerating growth in mature categories

• Track record of successful innovation launches and portfolio optimization

• Experience working with independent subsidiaries or entrepreneurial business units within larger corporations

• Familiarity with Sanofi or pharmaceutical/healthcare company culture a plus

Leadership Attributes & Competencies

• Authentic & Inclusive Leader - Leads with humility, transparency, and genuine care for people; creates psychological safety and fosters diverse perspectives

• Visionary & Inspiring - Articulates a compelling vision that energizes teams and stakeholders; connects daily work to meaningful purpose

• Decisive & Action-Oriented - Makes tough calls with incomplete information; biases toward action and learns through iteration

• Commercially Savvy - Deeply understands the business model, competitive dynamics, and financial drivers; makes decisions that balance growth, profit, and investment

• Agile & Resilient - Thrives in ambiguity and fast-paced environments; adapts quickly to changing market conditions and organizational needs

• Collaborative Influencer - Builds trust across functions; influences through expertise, relationships, and compelling communication

• Results-Driven - Holds self and team accountable for outcomes; establishes clear metrics and drives performance with rigor

• Consumer-Obsessed - Brings deep empathy for consumer needs; ensures consumer insight drives all strategic decisions

• Continuous Learner - Stays current on marketing innovation, technology, and category trends; encourages experimentation and learning from failure

Education

• Bachelor's degree required

• MBA from a top-tier institution strongly preferred

Why Choose Us? 

• Bring the miracles of science to life alongside a supportive, future-focused team.  

• Discover endless opportunities to grow your talent and drive your career, whether it’s through a promotion or lateral move, at home or internationally.  

• Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact.  

• Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention and wellness programs and at least 14 weeks’ gender-neutral parental leave.  

• Help shape the future of care for chronic and complex conditions like aT1D, Type 2 diabetes, transplant, and cardiovascular disease

• Drive meaningful impact at global scale: our medicines reach more than 100 million people each year.

•  Turn bold ideas into breakthrough launches, with multiple new therapies planned through 2030 and beyond

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Better is out there. Better medications, better outcomes, better science. But progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let’s be those people.