Head of GTM Strategy and Ops

WorkWhile

• $150K — $180K *
Business Services
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 8+ years in Business Operations with GTM experience, including Revenue/Sales Operations and GTM Strategy.
  • 3+ years of direct leadership in high-performance teams at hyper-growth companies.
  • Proven success navigating revenue growth from $20M to $100M+ in fast-paced environments.
  • Advanced skills in Salesforce administration, data modeling, and business analytics.
  • Experience with AI tools for operational optimization, including predictive modeling.
  • Collaborative leadership style with strong executive presence and communication skills.
  • Proficiency in SQL and analytical dashboard construction.

Responsibilities

  • Drive strategy for GTM projects like intent signals and pricing strategies.
  • Manage the end-to-end GTM cadence, ensuring accurate forecasting for leadership.
  • Oversee the GTM tech stack to maintain data hygiene and automate reporting.
  • Integrate AI tools for optimizing outreach and account scoring.
  • Lead cross-functional projects with internal partners to prioritize GTM needs.
  • Design commission structures that align with company objectives.
  • Build and lead a high-performing RevOps team to support GTM efforts.

Benefits

  • Competitive base salary and bonus.
  • Equity opportunities.
  • Hybrid work culture with office locations in SF, NY, Seattle, and Toronto.
  • Company-wide in-person offsite gatherings.
  • Comprehensive medical, dental, and vision coverage.
  • Flexible time off policy.
  • 401(k) plan with employer matching contributions.
  • Work-from-home stipend for home office setup.
Full Job Description
The Role

We're building the commercial engine that takes WorkWhile from strong-but-ad-hoc to a repeatable, data-driven growth machine - and this role is the strategic and operational core of it. Reporting directly to the Chief Business Officer, you'll be our right hand on GTM strategy and operations: the person who turns a scaling revenue org into a cohesive operating system that produces predictable, defensible growth.

This is a builder's seat, not a maintainer's. You'll inherit a small, capable team and grow it into three functions - operations for our new-business (AE) motion, operations for our expansion (AM/CS) motion, and systems & tooling - while personally owning the hardest strategy and modeling problems yourself. And because we're a two-sided marketplace, your forecasts and plans have to reconcile demand (pipeline, quota, conversion) with supply (fill rate, worker reliability, capacity): a number we can't fill isn't a number. If you're energized by ambiguity, love both the whiteboard and the SQL query, and want your fingerprints on how a category-defining company scales, this is a rare one.

What you'll own
  • The revenue operating system. Own the end-to-end GTM cadence - weekly forecast, monthly and quarterly business reviews - and deliver a single, methodology-backed forecast leadership and the board can act on. Build it to reconcile demand-side pipeline with marketplace supply and fill, so the number is one we can actually deliver.
  • GTM strategy & motion design. Drive the highest-leverage commercial bets: segmentation and named-account focus, intent capture, outbound and conversion levers, pricing and packaging recommendations, and deal desk. Codify what our best sellers and account managers do into a motion the whole team can run.
  • Planning & performance. Partner with Finance to design fair, motivating incentive structures tied to the behavior we want - profitable growth and durable expansion, not just volume. Partner with Finance and pod leads on territory design, quota-setting, and capacity modeling, and build the account-level forecast the business plans against.
  • Systems, data & AI. Own the GTM tech stack (Salesforce, Nooks, Gong, Hightouch, Clay, and our BI layer) and the pipelines and dashboards beneath it. Embed AI across the funnel - account scoring, enrichment, intent, call intelligence, and routing - so the team spends its time where it converts and our data stays clean enough to trust.
  • Cross-functional leadership. Be the connective tissue across Sales, Account Management, Marketing, Finance, Product, and Marketplace Operations - representing GTM's priorities and translating between the commercial number and the marketplace that has to fill it.
  • Team building. Recruit, coach, and scale a high-performing team across the three RevOps functions, and set the roadmap for how Strategy & Operations supports the company's growth.
What success looks like

In your first 6-12 months, you'll have stood up a forecast the board trusts, shipped an incentive plan aligned to profitable growth, replaced spreadsheet heroics with a real operating rhythm across our Top-20 and expansion accounts, and gotten our data and systems clean enough that decisions come from one source of truth.

About You

This is a high-bar role, and we've tried to be honest about what actually predicts success here rather than pile on filters. You likely bring most of the following.
  • Must-haves
    • 7+ years in Revenue, Sales, or Business Operations or GTM Strategy, including building and leading teams (roughly 3+ years managing).
    • You've helped scale a high-growth business through a comparable inflection - think roughly $20M to $100M+ in revenue - in a marketplace, workforce, or B2B SaaS environment. Two-sided marketplace or workforce-platform experience is a plus, because supply-aware GTM is a different game.
    • Strong, hands-on analytical ability: you get into the data yourself (SQL and BI/dashboards, e.g., Metabase) to model, diagnose, and pressure-test - not just direct others to.
    • Deep fluency with the modern GTM stack - enough Salesforce and systems-architecture judgment to design, audit, and lead the build (a systems & tooling lead reports to you for hands-on administration).
    • An AI-native operator: you've used predictive/AI and prompt-engineered tools (Claude, Clay, and the like) to remove operational drag and create leverage.
    • A collaborative, high-velocity, low-ego style, with the executive presence and crisp written communication to earn trust with the sales floor, the C-suite, and the board alike.

    Nice-to-haves
    • Prior quota-carrying or customer-facing experience (empathy for the teams you support).
    • Experience standing up RevOps or forecasting in a business moving from ad hoc to systematized.
    • Exposure to capital-linked unit economics (receivables, margin) or regulated/frontline labor.

Benefits & Perks
  • Competitive base salary and bonus
  • Equity
  • Hybrid work culture with office hubs in SF, NY, Seattle & Toronto
  • In-person company offsites
  • Medical, dental, & vision coverage
  • Flexible time off
  • 401(k) with employer match
  • WFH stipend to support your home office needs

WorkWhile has a diverse, mission-driven, and supportive culture-we look for people who want to take ownership, are energized by ambiguity, and strive to make a lasting impact. If this resonates with you, we'd love to chat!

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