Head of Growth

Venn Software Inc

$80K — $120K *
Consumer Technology
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 2+ years in B2B product marketing or similar role (startup experience preferred)
  • Strong grasp of product positioning and content distribution
  • Proven skills in crafting strategic messaging and high-quality content
  • Experience with website content optimization, SEO, and conversion rates
  • Ability to analyze metrics and iteratively improve strategies
  • Excellent copywriting, editing, and storytelling skills
  • Proficient in cross-functional collaboration with product and sales teams

Responsibilities

  • Oversee Venn's website and content strategy to enhance acquisition and retention
  • Manage a content calendar, posting 5 times a week
  • Define and refine product perceptions in the market by creating compelling narratives
  • Execute strategies for blogs, case studies, email campaigns, and educational content
  • Collaborate with sales and product teams for seamless onboarding and communication
  • Enhance website messaging and conversion strategies
  • Lead go-to-market strategies for new product launches
  • Continuously test and refine messaging and content distribution strategies

Benefits

  • Healthy equity ownership, among the most generous in the market
  • Comprehensive medical, dental, and vision insurance coverage
  • Opportunity to influence the future of business banking in Canada and beyond
Full Job Description
About Venn

Venn is transforming business banking for Canadian entrepreneurs. As the ONLY digital banking platform in Canada offering a truly modern solution, we disrupt traditional banking practices. Tired of the big banks' monopoly, Canadian business owners are seeking innovative alternatives.

We've raised $21.5m Series A from Tier 1 investors, and we're rapidly growing and looking to hire A-players to change the future of banking in Canada.

What You'll Be Doing
  • Oversee Venn's website, content strategy, customer emails, and onboarding flows to improve acquisition and retention.
  • Manage content calendar across channels, posting 5x/week.
  • Define and refine how Venn's products are perceived in the market, crafting compelling narratives that resonate with different ICPs.
  • Create and execute a strategy for blogs, case studies, email campaigns, and educational content that drive conversions and engagement.
  • Work closely with sales and product to ensure seamless onboarding and communication throughout the lifecycle.
  • Manage and iterate on our website to enhance messaging, drive conversions, and communicate product value effectively.
  • Lead go-to-market strategies and execution for new product launches.
  • Continuously test messaging, content formats, and distribution strategies to refine Venn's market presence.


What we're looking for:
  • 2+ years of experience in B2B product marketing or a similar role (startup experience preferred).
  • Strong understanding of product positioning, content distribution, engagement metrics, and audience growth.
  • Proven ability to craft strategic messaging and high-quality content.
  • Experience optimizing website content, SEO, and conversion rates.
  • Ability to analyze data, run experiments, and iterate based on insights.
  • Excellent copywriting, editing, and storytelling skills.
  • Strong cross-functional collaboration skills, especially with product and sales teams.
  • Ability to manage projects end-to-end, working with internal teams and contractors.


Bonus Points
  • Experience at an early-stage or fast-growing startup
  • Experience at a fintech


Perks & Benefits
  • Healthy equity ownership, among the most generous in the market, aligning your success with the company's growth
  • Comprehensive coverage of medical, dental, and vision insurance
  • Opportunity to shape the future of business banking in Canada and beyond

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