MissionOwn the arrival of The Path into the public consciousness and turn it into the default name people think of when they hear "AI therapy." Use creative, data-driven growth to win attention in this new category, scale a free product that reaches people who are not getting help today, and build repeatable engines that drive tens of millions of users toward safe, effective AI therapy.
Outcomes- Category awareness and attention. The Path becomes a top-of-mind brand for AI therapy, visible in press, social media, and search, with clear growth in branded search and organic mentions.
- Channel testing and winning bets. Rapidly test many growth channels and tactics and identify a small portfolio of scalable winners with known CAC, retention, and playbooks.
- Research and media flywheel. Turn studies and product stories into ongoing earned media and creator coverage that drives meaningful, trackable user growth.
- Performance marketing and attribution. Stand up paid experiments with clear tracking, reporting, and basic attribution that show which platforms and campaigns are worth scaling.
- Owned and organic growth. Grow reach through social, content, SEO, and LLM search with simple systems and calendars that the team can run and improve.
- Partnerships and B2B distribution. Build and manage a pipeline of partners, close high-value distribution deals, and show repeatable ways to bring in users through organizations and platforms.
- Growth analytics and operating rhythm. Define core growth metrics, create simple dashboards, and drive a weekly growth cadence that uses data to decide what to start, stop, and scale.
Competencies- Growth experimentation. Comfortable running many small tests across channels, creatives, and audiences, then quickly leaning in on what works and shutting down what does not.
- Channel fluency. Understands how to grow through media, social, content, SEO, performance marketing, and partnerships and is curious about new and underpriced channels.
- Attribution and economics. Understands CAC, LTV, and payback and can set up simple attribution that is good enough to guide spend and time.
- Partnership and deal-making. Can source leads, pitch The Path, negotiate, and close deals that bring users, distribution, or credibility, then follow through on execution.
- Communication and storytelling. Clear and persuasive communicator in writing and in person who can frame research, product, and stunts in ways that press, creators, and users care about.
- Cross-functional collaboration. Works well with product, design, data, clinical, and AI teams and knows how to turn growth ideas into product experiments and how product changes open new growth loops.
- Ownership and speed. Takes responsibility for growth outcomes, moves quickly, and keeps a high bar for follow-through and quality with a high volume of output and sound judgment.
- Mission alignment and judgment. Understands that The Path optimizes for therapeutic benefit and safety and chooses growth tactics that respect vulnerable users and the long-term brand, with strong hunger to increase how many people get help.
- Quantitative and SQL skills. Uses data to size opportunities, read experiments, and understand ROI, and can pull core numbers with SQL or similar tools to stay unblocked.
