Head of Digital Marketing

OX Security

• $120K — $150K *
US-AnywhereRemote in Boston, MA
Enterprise Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 7+ years of experience in digital marketing, demand generation, or growth marketing, including leadership experience.
  • Experience in B2B technology, cybersecurity, SaaS, or fast-moving tech categories.
  • Proven track record of building and scaling digital programs with measurable pipeline and revenue impact.
  • Expertise across paid media, SEO, marketing automation, email, and web conversion rate optimization (CRO).
  • Strong analytical skills for defining KPIs and analyzing funnel performance.
  • Experience owning and managing a marketing budget.
  • Hands-on experience with marketing technology platforms like HubSpot, Marketo, Salesforce, and GA4.

Responsibilities

  • Own and scale the digital marketing strategy across various channels.
  • Build and manage the digital marketing budget to maximize ROI and pipeline.
  • Lead end-to-end demand generation programs, from targeting to conversion optimization.
  • Oversee the website and digital properties to ensure optimal performance.
  • Define, track, and report KPIs across the marketing funnel.
  • Manage the marketing technology stack and ensure actionable data.
  • Collaborate with Brand and Content teams on high-performing digital campaigns.
  • Stay updated on digital trends and integrate new channels and marketing tools.
  • Manage relationships with agencies, freelancers, and external partners.

Benefits

  • Dynamic work environment in a fast-moving cybersecurity company.
  • Opportunity to build a world-class digital marketing function.
  • Collaborative cross-functional team structure.
  • Exposure to the latest digital trends and marketing technologies.
Full Job Description
Description

About the Position

We9re growing fast and looking for a Head of Digital Marketing to own and scale every digital channel that drives awareness, demand, and pipeline. This is a hands-on leadership role - you9ll build the digital engine behind our brand and growth efforts, turning strategy into always-on performance across paid, organic, web, email, and marketing technology.

This is a high-impact, cross-functional role where you9ll work closely with Growth, Brand, Content, Product Marketing, Sales, and Revenue Operations, making sure every digital touchpoint is optimized to generate attention, engagement, and measurable business impact.

If you think in funnels and channels but never lose sight of the brand, and you9re excited by the challenge of building world-class digital marketing for a fast-moving cybersecurity company, we9d love to meet you.

Responsibilities

What You9ll Be Doing

  • Own and scale our digital marketing strategy across paid media, SEO/organic, website, email, marketing automation, and ABM programs
  • Build and manage the digital marketing budget, allocating spend across channels to maximize pipeline and ROI
  • Lead demand generation programs end-to-end - from targeting and creative to landing pages, nurture flows, and conversion optimization
  • Own the website and digital properties as a growth engine - continuously testing, optimizing, and improving performance
  • Define, track, and report on KPIs across the full funnel: traffic, engagement, MQLs, pipeline, and revenue contribution
  • Manage marketing technology stack (CRM, marketing automation, analytics, attribution) and ensure clean, actionable data
  • Partner with Brand and Content to translate creative and messaging into high-performing digital campaigns
  • Stay ahead of digital trends, platforms, and AI-powered marketing tools, and bring new channels and tactics into the mix
  • Manage agencies, freelancers, and external digital partners


Requirements

What We9re Looking For

  • 7+ years of experience in digital marketing, demand generation, or growth marketing, including leadership experience
  • Experience in B2B technology, cybersecurity, SaaS, or another fast-moving technology category
  • Proven track record of building and scaling digital programs that generated measurable pipeline and revenue impact
  • Deep expertise across paid media, SEO, marketing automation, email, and web/CRO
  • Strong analytical skills - comfortable defining KPIs, analyzing funnel performance, and making data-driven decisions
  • Experience owning and managing a marketing budget
  • Hands-on experience with marketing technology platforms (e.g., HubSpot, Marketo, Salesforce, GA4)
  • Strong project management skills with the ability to run multiple programs and campaigns simultaneously
  • Excellent collaboration skills, with experience working closely with Sales, Growth, Brand, and RevOps


Bonus Points For

  • Experience building digital marketing functions from the ground up or at high-growth startups
  • Hands-on familiarity with AI tools for campaign optimization, personalization, and marketing analytics
  • Experience with account-based marketing (ABM) programs
  • Background managing agencies and multiple external vendors simultaneously

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