About the Role

This is a player-coach leadership role. You will own Userpilot's content strategy end-to-end, and you will also personally write the work that sets the bar: the founder-voice thought leadership, the flagship pieces, the narrative everyone else writes toward. If you want a pure management seat where you never touch the page, this is not it. The best person for this role is a genuinely exceptional writer who also builds teams and systems.

You will own the content surface, with organic growth at the center of it. You'll set the editorial standard, connect content to pipeline, and unify two motions under one coherent narrative: the organic engine that compounds over time, and the thought-leadership track that builds authority.

What you will Own:

• The narrative. Define how Userpilot shows up in the market and how our ideas reach product and growth leaders. Set the editorial standard and defend it.
• Flagship content, personally. Write the cornerstone thought leadership and founder-voice pieces yourself. Lead by example, not just by brief.
• The organic engine. Own organic growth as the compounding core of the strategy: keyword and topic strategy, content velocity, internal linking and site structure, refreshes that keep existing assets ranking, and the technical SEO health that underpins it all. Own the shift in organic discovery from "rank on Google" to "get cited by AI answer engines" (ChatGPT, Gemini, and the like), and build a point of view on how Userpilot wins in both.
• Topical authority. Build genuine depth and authority around the topics our buyers care about (onboarding, product adoption, activation, retention, product analytics) so we own those searches and conversations, not just individual keywords.
• Bottom-funnel and proof content. Comparison pages, alternatives, use-case content, and customer proof. This is some of our highest-converting content as a product-led company, and it's a named priority, not an afterthought.
• Distribution. Bring a strong point of view on how content actually gets seen: newsletter, LinkedIn, repurposing, syndication. Producing great work nobody reads is failure.
• The team. Lead, develop, and grow the content team, hiring as the function scales, and set a high bar for quality and ambition.
• Measurement. Build the framework that connects content to traffic, engagement, pipeline influence, and revenue, so we can prioritize on evidence.
• AI leverage. Use AI and modern workflows to increase speed and scale while protecting depth, originality, and editorial quality. You should have strong instincts for where AI helps and where it produces sludge.

What We're Looking For

• 5+ years in content, with real time leading strategy and teams in B2B SaaS.
• An exceptional writer first. Excellent editorial judgment and storytelling for a sophisticated, skeptical B2B audience (in our case, product and growth leaders). We will ask for writing samples and you should be proud of them.
• A track record of content programs that moved something measurable: brand, demand, pipeline, or revenue. Ownership and influence, not just managing production.
• The rare blend of editorial quality and commercial instinct. You know when a piece should be a sharp 800-word point of view and when it should be a 3,000-word ranking play, and you can tie both to the business.
• Deep organic and SEO expertise. A proven track record of building organic growth: keyword and topic strategy, technical SEO, content that ranks and compounds, and a real understanding of how AI answer engines are reshaping discovery.
• Strong grasp of content strategy across brand, distribution, and bottom-funnel conversion content.
• Ability to develop and scale content talent, and to partner credibly with executives.
• Analytical fluency: comfortable using data to prioritize and improve, without letting metrics flatten the work into keyword-complete filler.
• Practical, hands-on understanding of how AI changes content systems and workflows.
• Nice to Have:
  • Experience in product-led growth, product adoption, onboarding, analytics, or related SaaS categories
  • Experience building thought leadership programs for founders or executives
  • Background in conversion-focused content strategy, technical SEO, or multi-channel campaign execution

Why Join Userpilot

This is an opportunity to take on a highly visible leadership role at a company with momentum, ambition, and room to build. You'll have real ownership, executive exposure, and the chance to shape how Userpilot is understood in the market. If you're excited by the idea of building a content function that influences brand, pipeline, and category position - not just publishing output - this role offers that scope.

Benefits

• Competitive salary and quarterly performance-based bonus
• Comprehensive benefits package including medical, dental, vision, group-term life insurance, and short-term disability
• Hybrid work setup
• Opportunities to attend international conferences and company off-sites
• Education budget for professional development

Work Structure

• This is a hybrid position based in Austin, Texas, with 3 in-office days per week.