About the role
We are hiring a GTM Engineer to build the systems that turn our go-to-market strategy into execution at scale. This is a hands-on, builder-first role sitting at the center of Sales, Marketing, Partnerships, and Customer Success. You will own our Salesforce-centric revenue stack, design AI-driven workflows for enrichment, routing, and outbound, and translate messy commercial problems into clean, automated systems.
This is the right role for someone who lives in the balance between developer and strategist. You can build a Clay enrichment waterfall or a CPQ rule in the morning, then sit in a pipeline review in the afternoon and tell leadership what the data actually means. You are as comfortable shipping automations as you are questioning whether we are solving the right problem.
Litmus is disrupting the industrial data market, and our GTM motion is scaling fast. You will be a force multiplier for the entire revenue team.
What you will do
Build and own the GTM tech stack. Administer and optimize our Salesforce-centric ecosystem (Sales Cloud + CPQ), HubSpot, Clay, Salesloft/Outreach, and Zendesk. Keep them integrated, clean, and aligned to how revenue flows from lead to renewal.
Engineer automated workflows. Design and ship lead routing, data enrichment pipelines, account scoring, signal-based triggers, and sequence logic. Replace manual, repetitive work with systems that scale across thousands of accounts without losing quality.
Deploy AI across the funnel. Use AI to enrich and qualify accounts, draft and personalize outreach, summarize activity, and surface signals. Build AI copilots and agents that make SDRs, AEs, marketers, and CS more productive. Stay ahead of the tooling curve and bring new capabilities to the team.
Own Salesforce CPQ and quote-to-cash. Configure and maintain product catalog, pricing rules, discounting, and approval workflows so quoting is fast and accurate. Ensure clean handoffs from quoting into downstream ERP/finance systems (e.g. NetSuite) so quote-to-cash stays accurate end to end.
Connect post-sale workflows. Integrate and optimize Zendesk so support workflows, customer feedback loops, and CS data flow cleanly into the broader revenue picture, giving the team full lifecycle visibility from first touch to renewal.
Turn data into decisions. Build dashboards, reports, and KPIs across pipeline health, conversion, productivity, forecast accuracy, churn, and attribution. Drive data-driven decision-making with insights leadership can act on.
Support forecasting and planning. Partner with sales leadership on accurate, data-backed forecasts and scalable models. Provide operational support for QBRs, annual planning, and ABM/ICP targeting.
Run it like a project, document it like an engineer. Manage multiple initiatives to deadline, maintain clear documentation of systems and processes, and drive adoption through training and enablement.
What we are looking for
• Builder + strategist balance. You have hands-on technical/developer skills (data modeling, integrations, APIs, automation logic, ideally some SQL or light scripting) and the business sense to know what is worth building and why.
• AI-driven by default. You reach for AI to move faster and you have built (or are eager to build) workflows powered by it. You treat new tooling as an advantage, not a threat.
• Deeply detail-oriented. You care about data integrity, clean configuration, and edge cases. You catch the broken routing rule before it costs a deal.
• Customer-centric. You design systems with the end user in mind, the rep, the marketer, the prospect, the customer, not just the org chart.
• Strong project management. You juggle multiple workstreams, prioritize ruthlessly, and ship on time without dropping quality.
Stack you will work in
Salesforce (Sales Cloud + CPQ), HubSpot, Clay, Salesloft/Outreach, and Zendesk, plus enrichment, BI, and workflow automation tools. Bonus if you have worked with Make/n8n, AI builders, or have light coding experience.
Experience
• 6-8 years in Revenue Operations, GTM Engineering, Sales Ops, or a similar technical GTM role, ideally in B2B enterprise software.
• Proven hands-on Salesforce expertise (configuration, automation, reporting); CPQ experience strongly preferred.
• Experience with HubSpot, Clay, a sales engagement platform (Salesloft or Outreach), and Zendesk for customer support operations.
• Familiarity with ERP systems such as NetSuite, and how CRM/CPQ data flows into quote-to-cash, billing, and revenue recognition.
• Strong data analysis and forecasting skills; comfortable with BI tools and advanced spreadsheet work.
• Excellent communication; you can present complex systems and data to technical and non-technical stakeholders alike.
Preferred qualifications
• Salesforce Administrator and Platform certifications; Clay, HubSpot, or Salesloft/Outreach certifications.
• Experience scaling GTM systems at a fast-growing enterprise software company.
• Exposure to ABM, ICP modeling, or industrial/IoT/data markets.
Compensation & location
Base salary range: CA$110,000 - CA$120,000, plus a performance bonus. Final offer depends on experience and depth of technical skills. Based in Toronto, Ontario (hybrid).
