Google

GTM Commercial Programs Lead, Data Practice, Google Cloud

Google$164K — $239K *
Enterprise Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree or equivalent practical experience.
  • 7 years in GTM strategy, program management, business development, management consulting, or sales operations within tech, digital advertising, or corporate environments.
  • Proven skills in designing and managing cross-functional GTM initiatives from start to finish.
  • Experience engaging with clients or stakeholders effectively.
  • MBA or advanced degree preferred.

Responsibilities

  • Drive global commercial strategy and execution for the Data Practice's program portfolio.
  • Build and analyze incentive models while crafting counter-strategies against competitors.
  • Collaborate with sales operations, finance, product, and regional leads to align commercial initiatives.
  • Translate regional challenges into system requirements with Product and Engineering teams.
  • Establish performance frameworks to measure pipeline generation, ROI, efficiency, and GTM health.

Benefits

  • Access to a range of health and wellness programs.
  • Flexible working locations including Austin, Atlanta, Boulder, or Chicago.
  • Opportunities for professional development and growth.
  • Participation in equity programs and performance bonuses.
  • Comprehensive benefits package, including retirement plans.
Full Job Description
info_outline
X The application window will be open until at least September 07, 2026. This opportunity will remain online based on business needs which may be before or after the specified date.Note: By applying to this position you will have an opportunity to share your preferred working location from the following: Austin, TX, USA; Atlanta, GA, USA; Boulder, CO, USA; Chicago, IL, USA.

Minimum qualifications:
  • Bachelor's degree or equivalent practical experience.
  • 7 years of experience in go-to-market (GTM) strategy, program management, business development, management consulting, or sales operations in the technology industry, digital advertising, or corporate enterprise environment.
  • Experience designing, executing, and managing cross-functional programs or go-to-market (GTM) initiatives from inception to execution.
  • Experience working with clients or stakeholders.

Preferred qualifications:
  • MBA or Advanced degree in business, finance, or a related field.
  • Experience supporting cloud databases, data warehousing, or data analytics software portfolios (e.g., BigQuery, Cloud SQL, AlloyDB, Snowflake, Databricks, Oracle, or SQL Server).
  • Experience designing, executing, or managing cloud commercial frameworks, consumption-based incentives, or migration funding programs (e.g., committed usage discounts or subscription-like savings plans).
  • Deep understanding of the enterprise migration lifecycle, including data assessment, schema conversion, and transition models.
  • Exceptional collaboration and stakeholder management skills with the ability to influence cross-functional, matrixed teams across Product Management, Finance, Legal, and Sales.


About the job

As the GTM Programs Lead for the Data Practice, you will be the strategic architect behind the commercial frameworks and incentive programs that drive Google Cloud's database and data analytics migrations. Sit at the intersection of sales strategy, product engineering, finance, and operations, you will design and execute scalable GTM programs that help enterprise customers modernize databases, migrate legacy data warehouses, and adopt cutting-edge cloud data and AI platforms.

In this role, you will play a pivotal part in accelerating business growth, defending key data workloads from dynamic market competition, and transforming how customers commit to and consume Google Cloud's data ecosystem.

Individual pay is determined by factors including job-related skills, experience, and relevant education or training.

US: $164000 - $239000 (USD) 20% bonus target equity benefits

Learn more about benefits at Google .

Responsibilities
  • Drive the end-to-end commercial strategy and execution for the Data Practice's global program portfolio, prioritizing databases, data analytics, and AI-attached data workloads.
  • Build comprehensive incentive models and analyze competitor landscapes to craft strategic commercial counter-strategies that defend and accelerate enterprise migrations.
  • Collaborate closely with sales operations, finance, product, and regional GTM leads to aligning commercial programs, and engage ecosystem partners as team multipliers for migrations.
  • Gather regional feedback on manual bottlenecks and translate field friction into structured system requirements for system feature backlogs with Product and Engineering teams.
  • Establish robust, program-level performance frameworks to track leading indicators (e.g., pipeline generation), lagging metrics (e.g., Won Return on Investment (ROI)), operational efficiency, and overall GTM health.


About Google

Google is a multinational technology company that specializes in Internet-related services and products. These include online advertising technologies, search engine, cloud computing, software, and hardware. Google was founded in 1998 by Larry Page and Sergey Brin while they were Ph.D. students at Stanford University. The company has grown tremendously since then and has become one of the most valuable companies in the world. Google's mission is to organize the world's information and make it universally accessible and useful.
Learn more about Google
Size
156,500 employees
Market Cap
$1,115.4 billion
Industry
Net Income
$40.2 billion
Founded
1998
5 Year Trend
+23.3%
Revenue
$182.5 billion
NASDAQ

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