ZoomInfo

Growth Marketing Manager

ZoomInfo$79K — $124K *
Enterprise Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 6+ years in product marketing, solutions marketing, or go-to-market strategy within B2B SaaS
  • Exceptional storytelling and content development skills
  • Experience with effective sales enablement asset creation
  • Strong competitive intelligence and market analysis skills
  • Ability to influence across Product, Sales, Marketing, and Leadership teams
  • Strong executive communication and presentation abilities
  • Comfortable in fast-paced environments with high ownership and autonomy

Responsibilities

  • Develop internal programs to boost awareness and usage of ZoomInfo Talent Solutions
  • Partner with sales teams to foster engagement and revenue opportunities
  • Create and maintain critical sales enablement materials
  • Develop clear messaging to assist internal teams and external buyers
  • Lead launch readiness for new products and features
  • Manage competitive intelligence programs and market insights
  • Create compelling customer narratives and success stories

Benefits

  • Comprehensive benefits package
  • Holistic mind, body, and lifestyle programs for overall well-being
  • Opportunities for influence on product strategy and market perception
  • Visible impact on business results from pipeline to customer success
  • Collaboration with leadership and innovative teams
Full Job Description
About the Role

We are looking for a Product Marketing Manager who can translate product innovation into revenue by activating one of the industry's largest go-to-market organizations.

This is not a traditional product marketing role focused solely on positioning and launches. Success in this role depends on your ability to help the broader ZoomInfo organization understand, position, and sell ZoomInfo Talent Solutions.

You will serve as the bridge between Product, Sales, Customer Success, and Marketing, ensuring our teams have the messaging, proof points, competitive intelligence, and confidence needed to win in the market.

Your audience is not only recruiting buyers. It is also hundreds of sellers, customer-facing teams, and leaders across ZoomInfo who influence revenue every day.

If you enjoy shaping narratives, enabling sales teams, influencing without direct authority, and helping products gain traction across a large organization, you'll thrive in this role.
What You'll Own
Internal Sales Activation

Develop programs that increase awareness, understanding, and adoption of ZoomInfo Talent Solutions across the broader ZoomInfo go-to-market organization.

Partner closely with sales leadership, overlays, account executives, account managers, and customer success teams to drive engagement and revenue opportunities.
Sales Enablement

Create and maintain the materials sellers use every day, including:
  • Battlecards
  • One-pagers
  • Sales presentations
  • Competitive positioning
  • Discovery guides
  • Customer stories
  • Solution briefs

Your work should help sellers move faster, communicate value more effectively, and create more opportunities.
Positioning and Messaging

Develop clear, differentiated messaging that helps both internal teams and external buyers understand the value of ZoomInfo Talent Solutions.

Ensure consistency across sales conversations, launches, campaigns, customer communications, and product experiences.
Product Launches

Lead internal launch readiness efforts for new products, features, and innovations.

Coordinate communication, training, enablement, and activation programs to drive adoption across the organization.
Competitive Intelligence

Own competitive intelligence programs and maintain battlecards, objection handling frameworks, and market insights that help sellers compete more effectively.
Customer Proof and Market Insights

Develop customer stories, testimonials, and success narratives that strengthen sales conversations and support go-to-market efforts.
What Success Looks Like

Success in this role is measured by influence and adoption.

You'll help:
  • Increase seller engagement with ZoomInfo Talent Solutions
  • Improve utilization of sales enablement assets
  • Drive internal opportunity creation and cross-sell activity
  • Strengthen competitive win rates
  • Improve launch adoption across the organization
  • Expand customer proof points and success stories
  • Increase confidence and consistency in how ZoomInfo Talent Solutions is positioned in the market
What We're Looking For
  • 6+ years of experience in product marketing, solutions marketing, or go-to-market strategy within B2B SaaS
  • Exceptional storytelling, messaging, and content development skills
  • Experience creating sales enablement assets that drive measurable adoption
  • Strong competitive intelligence and market analysis capabilities
  • Experience leading cross-functional product launches
  • Ability to influence stakeholders across Product, Sales, Marketing, and Leadership
  • Strong executive communication and presentation skills
  • Comfort operating in a fast-paced environment with a high degree of ownership and autonomy
Bonus Points
  • Experience in Talent Acquisition, Recruiting Technology, HR Technology, or Workforce Technology
  • Familiarity with AI, talent intelligence, sourcing, recruiting workflows, or recruiting automation
  • Experience supporting enterprise sales organizations


Why Join ZoomInfo Talent Solutions?

You'll join a team that is helping define the next era of recruiting.

You'll have the opportunity to influence product strategy, shape market perception, work directly with leadership, and help bring innovative AI solutions to market.

Most importantly, you'll do work that has a visible impact across the business, from pipeline generation to product adoption to customer success.

#LI-AP3

#LI-Remote

Actual compensation offered will be based on factors such as the candidate's work location, qualifications, skills, experience and/or training. Your recruiter can share more information about the specific salary range for your desired work location during the hiring process. We want our employees and their families to thrive.

In addition to comprehensive benefits we offer holistic mind, body and lifestyle programs designed for overall well-being. Learn more about ZoomInfo benefits here.

Below is the US base salary for this position. Additional compensation such as Bonus, Commission, Equity and other benefits may also apply.

$79,100-$124,300 USD

About ZoomInfo

About ZoomInfo

A Leader in B2B Data

ZoomInfo has revolutionized how businesses access B2B data since its inception in 2000. With a rich database encompassing over 14 million companies and 120 million professionals, ZoomInfo stands as a pivotal resource for sales, marketing, recruiting, and business development professionals worldwide.

Headquarters and Global Reach

Based in Vancouver, Washington, ZoomInfo's influence spans globally, aiding countless professionals in navigating the complex business landscape with ease and precision.

Career Opportunities at ZoomInfo

A Spectrum of Roles

ZoomInfo's commitment to innovation and customer success fuels a wide range of career opportunities, from technical positions to sales and marketing roles.

Why Choose ZoomInfo

Working at ZoomInfo means being part of a team dedicated to excellence, innovation, and the democratization of B2B data.

The Job Application Process

Your Path to ZoomInfo

Navigating the job application process at ZoomInfo is streamlined for efficiency, transparency, and accessibility.

Submitting Your Application

Visit Zoominfo’s official website for information about how to apply. Visit the Ladders’ blog for tips on crafting a compelling application, from tailoring your resume to making a lasting impression in your cover letter.

Available Positions

Roles that Drive Success

Discover the high-demand positions at ZoomInfo that align with your career aspirations and expertise.

High-Paying Opportunities

A closer look at roles offering competitive salaries for ambitious job seekers.

Job Requirements and Qualifications

What ZoomInfo Looks For

Zoominfo is constantly searching for talented individuals with unique skills, experience, and qualifications. If you believe you have the right skills, visit Zoominfo’s website for more information about where to apply.

Skills That Shine

Skills in sales, marketing, and data analysis are always valuable to business. However, it’s recommended you contact Zoominfo’s human resources department for more information about which specific skills they are looking for right now.

Employee Benefits and Perks

Rewarding Your Contribution

ZoomInfo values its team, offering a comprehensive benefits package designed to support and enrich the lives of its employees.

Beyond the Basics

From health and wellness to flexible work arrangements, explore the benefits that make ZoomInfo a top employer.

Training and Development Programs

Investing in Your Growth

Commitment to employee development stands at the core of ZoomInfo's ethos, with programs designed to foster professional growth and advancement.

Paths to Advancement

Visit Zoominfo’s website for detailed insight into training opportunities that prepare employees for success and leadership roles within the company.

Employee Testimonials

Real Stories of Growth and Success

Hear directly from ZoomInfo employees about their experiences, growth, and the opportunities they've seized during their tenure by visiting their profile on Glassdoor.

A Culture of Excellence

Most accounts describe ZoomInfo's dynamic work environment as a collaborative culture that’s committed to employee satisfaction.
Learn more about ZoomInfo
Size
2,742 employees
Market Cap
$11.5 billion
Industry
Net Income
-$9.1 million
Founded
2000
Revenue
$476.2 million
NASDAQ

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