Growth Marketing Manager

Suger.io

$120K — $150K *
Consumer Technology
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 3+ years in B2B SaaS or tech marketing, ideally in startups.
  • Exceptional storytelling to translate complex software into engaging content.
  • Experience with content creation for LinkedIn, YouTube, and Reddit.
  • Successful launch and messaging creation for technical products.
  • Proficient in LLMs/AI tools and automation platforms to enhance productivity.
  • Comfortable navigating ambiguity and taking ownership.
  • Hands-on experience with SEO or Generative Engine Optimization (GEO) is a plus.
  • Familiarity with cloud marketplaces or ecosystems is a strong plus.

Responsibilities

  • Own and execute the organic growth strategy across diverse channels.
  • Create B2B content such as videos, customer success stories, and educational materials.
  • Collaborate with founders and GTM teams to produce compelling content from product insights.
  • Experiment with new acquisition channels and iterate based on testing.
  • Shape the Generative Engine Optimization strategy for enhanced discoverability.
  • Develop messaging and positioning to differentiate Suger in the cloud marketplace.
  • Analyze marketing performance and adapt strategies based on data insights.
  • Collaborate with Sales and Customer Success for resonating marketing campaigns.

Benefits

  • Competitive compensation with equity options.
  • Monthly stipends for lunch and commuting expenses.
  • Extended healthcare, dental, vision, and life insurance benefits.
  • Collaborate with a highly experienced team from leading tech companies.
  • Foundational role with significant influence over the go-to-market strategy.
Full Job Description
Growth Marketing Manager

We9re looking for our first Growth Marketing Manager to build and scale Suger9s organic growth engine. This is a foundational marketing hire and a newly created role with the opportunity to make a significant impact from day one. You9ll sit at the intersection of Product, Sales, and Customer Success - translating a technical, fast-evolving product into messaging that resonates with revenue leaders, cloud alliance teams, and RevOps buyers.

This isn9t a role where you9ll inherit a mature marketing machine. You9ll help build it.

If you9re energized by creating content, experimenting with new growth channels, and owning marketing initiatives from idea to execution, we9d love to meet you.

We work on a hybrid model, with 4 days per week in our new Vancouver office at 321 Water St.

What You9ll Do

  • Own and execute Suger9s organic growth strategy across LinkedIn, YouTube, Reddit, and other emerging channels.
  • Create compelling B2B content, including videos, customer stories, product materials, educational content, and thought leadership.
  • Partner closely with our founders and go-to-market team to turn product launches, customer wins, and industry insights into engaging content.
  • Experiment with new acquisition channels and continuously test ideas that generate awareness and pipeline.
  • Help shape our Generative Engine Optimization (GEO) strategy to maximize discoverability in AI-powered search experiences.
  • Own positioning and messaging across the Suger product suite, developing compelling narratives that clearly differentiate our platform within the cloud marketplace and Cloud GTM category.
  • Analyze performance, identify what9s working, and iterate quickly based on data.
  • Collaborate across Sales, Customer Success, and Product to create marketing campaigns that resonate with enterprise buyers.
  • Stay ahead of marketing trends, AI tools, and emerging growth opportunities.


What We9re Looking For

  • 3+ years of experience in B2B SaaS or tech marketing, with meaningful time spent in a fast-paced startup environment. (bonus: cloud infrastructure, marketplaces, RevOps, or fintech-adjacent products) Ambiguity doesn9t scare you - it excites you as an opportunity to build.
  • Exceptional storytelling skills with the ability to simplify complex software into compelling content.
  • Experience creating B2B content for platforms including LinkedIn, YouTube, and Reddit.
  • Proven track record launching products and building messaging for technical buyers.
  • You are proficient with LLMs/AI assistants and automation platforms (e.g., Claude Code, n8n) to force-multiply your output.
  • Comfort with ambiguity and ownership - you9ve thrived at an early-stage startup or built a PMM function from limited resources
  • Hands-on experience with SEO and/or Generative Engine Optimization (GEO) is a plus.
  • Familiarity with cloud marketplaces (AWS Marketplace, Azure Marketplace, GCP Marketplace) or cloud alliance ecosystems is a strong plus


Why Join Suger?

  • Base Pay Range: $120,000 - 150,000 CAD
  • Competitive compensation and equity plan.
  • Monthly office stipends for lunch and commute-related benefits.
  • Extended health care, dental, vision, and life insurance.
  • Work alongside a top-notch team with experience at Google, Meta, Salesforce, Pave, Motive, and Square - building AI agent and AI infrastructure SaaS that powers revenue workflows.
  • Own a major pillar of our go-to-market strategy from day one - a foundational role with ownership over our market narrative as we scale toward Series B.


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