This individual will be responsible for developing programs that drive business outcomes for Meta's largest and most advanced Advertisers. They will manage the planning, strategy and execution of scaled campaigns across email, in-platform and media channels, driving results for our largest advertisers. They will develop campaigns varying from personalized individual recommendations, all the way up to large-multi client campaigns/events/trainings, and support workshop development for our tentpole events such as Meta Performance Marketing Summit. The team's current marketing programs are focused on the tactical guidance and advanced optimizations / strategy that will improve advertiser ROAS and drive incremental revenue for the business.

Responsibilities

Manage scaled campaign strategy across email and on-platform channels for our large advertiser audience
• Assess advertiser strategy and identify opportunities to adjust tactics, develop strategies, and create scaled campaigns, workshops and enablement materials that improve client results and drive revenue
• Develop strategy and execute marketing programs that align with business priorities (e.g. best practices, Reels, etc.) by assessing advertiser needs and defining scope for, proposing, and gaining leadership alignment for new opportunities
• Assess, plan and drive forward marketing technology projects that create efficient and optimized processes, and ensure we effectively reach key advertisers

Minimum Qualifications
• 7+ years professional experience in marketing in a digital advertising or growth marketing focused role
• Demonstrated expertise in paid social advertising, specifically Meta's advertising suite, and email marketing channels
• Experience to communicate complex, strategic concepts within digital advertising clearly and concisely
• Experience with analyzing data sets and delivering insights in Advertisements Manager, Excel, or data visualization tools
• Experience creating effective campaigns and presentations
• Experience to form effective partnerships with cross-functional teams
• Bachelor's degree

Preferred Qualifications
• Experience training or mentoring others on digital strategy
• Experience contributing at strategic, operational and tactical levels
• Experience with Tableau, SQL, or other data and analytics tools
• Experience with A/B testing and lift based measurement

About Meta

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today-beyond the constraints of screens, the limits of distance, and even the rules of physics.

Equal Employment Opportunity

Meta is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. You may view our Equal Employment Opportunity notice here.