Fleetio

Growth Marketing Manager

Fleetio$90K — $130K *
US-AnywhereRemote in United States
Consumer Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years of hands-on experience in B2B SaaS growth marketing or performance marketing
  • Expertise managing paid search and paid social campaigns with six-figure media budgets
  • Strong understanding of SEO and organic growth strategies
  • Experience managing external agencies in paid media and SEO
  • Analytical mindset with a focus on data-driven optimization
  • Familiarity with marketing automation and lead management
  • Experience with AI tools and automation in growth marketing

Responsibilities

  • Own and scale paid acquisition programs for lead generation
  • Lead paid search and paid social strategy across multiple platforms
  • Collaborate with paid media agencies to guide strategy and evaluate performance
  • Drive efficient pipeline growth while managing CAC and conversion rates
  • Manage six-figure monthly media investments with a focus on scalability
  • Develop and optimize evergreen digital campaigns through audience testing and creative
  • Execute organic growth strategies alongside SEO and content teams

Benefits

  • Multiple health and dental coverage options (100% employee coverage)
  • Vision insurance
  • Incentive stock options
  • 4% 401(k) match
  • 4 weeks of PTO (increases after two years)
  • 12 company holidays plus 2 floating holidays
  • Parental leave (16 weeks for birthing parents, 4 weeks for non-birthing)
  • Flexible spending and health savings account options
  • Short- and long-term disability coverage with short-term fully paid
  • Professional development funds
  • Wellbeing fund - $150 quarterly
  • Remote working friendly since 2012
  • Mac laptop and new hire equipment stipend
Full Job Description
We're looking for a modern growth marketer who blends performance marketing expertise with strategic thinking, experimentation, and operational rigor. You know how to scale pipeline through paid search, paid social, and SEO while balancing efficiency, attribution, and long-term growth. You're equally comfortable rolling up your sleeves inside ad platforms as you are leading agency relationships, evaluating strategy, and driving accountability across external partners. You understand how growth marketing fits into the broader revenue engine-from campaign strategy and lead flow to conversion optimization and lifecycle impact. As Fleetio's next Growth Marketing Manager, you'll help drive the evolution of our paid and organic acquisition engine while partnering closely with our SEO and paid media agencies to maximize performance, improve operational efficiency, and accelerate pipeline growth. Your Impact Own and scale paid acquisition programs Lead Fleetio's paid search and paid social strategy across platforms including Google Ads, LinkedIn, Meta, YouTube, and emerging channels Partner closely with external paid media agencies to guide strategy, evaluate performance, prioritize experimentation, and ensure strong execution against pipeline goals Drive efficient pipeline growth while balancing CAC, conversion rates, lead quality, and revenue impact Manage and optimize six-figure monthly media investments with a strong focus on forecasting, efficiency, and scalability Build and maintain scalable evergreen campaign structures while continuously testing new audiences, messaging, and creative approaches Drive SEO and organic growth initiatives Partner with Fleetio's SEO agency and internal content teams to evolve and execute our organic growth strategy Help shape SEO priorities across technical optimization, content strategy, search intent, and conversion opportunities Evaluate SEO performance and identify opportunities to improve rankings, traffic quality, and pipeline contribution Leverage search insights and competitive research to inform broader campaign and content strategies Lead integrated growth campaigns Partner cross-functionally to support fully integrated campaign launches across paid, organic, content, events, and outbound motions Collaborate with Product Marketing and Content teams to align messaging, offers, and targeting strategies across channels Support campaign amplification strategies for product launches, webinars, customer stories, reports, events, and strategic GTM initiatives Work closely with Creative teams and agency partners to develop high-performing ad creative and landing page experiences Your Experience 5+ years of hands-on experience in B2B SaaS growth marketing, demand generation, or performance marketing Deep expertise managing paid search and paid social campaigns at scale, including six-figure media budgets Strong understanding of SEO strategy, organic growth, and search intent optimization Proven experience managing and holding external agencies accountable across paid media and/or SEO programs Ability to balance strategic oversight with hands-on channel knowledge and performance analysis Experience building and optimizing evergreen acquisition programs alongside integrated campaign launches Strong analytical mindset with experience using data to drive optimization and investment decisions Familiarity with marketing automation, attribution, lead scoring, and lead routing concepts Comfortable operating independently while collaborating cross-functionally across Marketing, Sales, and RevOps Experience leveraging AI tools, automation, or agent-based workflows within growth or paid media programs Benefits Multiple health/dental coverage options (100% coverage for employee, 50% for family) Vision insurance Incentive stock options 401(k) match of 4% PTO - 4 weeks (increases at year two!) 12 company holidays + 2 floating holidays Parental leave - birthing parent (16 weeks paid) non-birthing (4 weeks paid) FSA & HSA options Short and long term disability (short term 100% paid) Community service funds Professional development funds Wellbeing fund - $150 quarterly Business expense stipend - $125 quarterly Mac laptop + new hire equipment stipend Fully stocked kitchen with tons of drinks & snacks (BHM only) Remote working friendly since 2012 #LI-Remote

About Fleetio

Fleetio is a modern software platform that helps businesses manage their fleet operations. With a focus on automating fleet management processes, Fleetio helps businesses improve their efficiency, reduce costs, and stay compliant with regulations. Fleetio's platform includes features such as vehicle tracking, maintenance management, fuel tracking, and more. The company was founded in 2012 and is headquartered in Birmingham, Alabama.
Learn more about Fleetio
Size
100 employees
Industry
Founded
2011

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