Founding Marketer

MintMCP

$120K — $150K *
Business Services
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5-7 years of growth marketing experience in B2B tech, ideally in dev-tools, infrastructure, or security.
  • Proven track record in transforming messy demand into measurable pipeline.
  • Strong messaging and positioning skills for technical audiences, including engineers and security leaders.
  • Experience with demand generation across SEO, AEO, paid media, and content marketing.
  • Familiarity with PLG and sales-assisted models, understanding their distinct strategies.
  • Proficiency in funnel analytics and metrics like CAC and payback period, with the ability to model forecasts.
  • Deep understanding of AI and experience directing agent workflows for efficiency.

Responsibilities

  • Own the growth strategy for MintMCP, ensuring sustainable and measurable pipeline creation.
  • Develop and optimize both self-serve and sales-assisted motion strategies to drive conversions.
  • Create and manage positioning and messaging that resonates with technical buyers.
  • Oversee multi-channel demand generation efforts including SEO, AEO, and content campaigns.
  • Run experiments and webinars to generate leads and enhance engagement.
  • Utilize agents to automate research, sequencing, and reporting tasks, increasing marketing efficiency.
  • Monitor and analyze performance metrics to inform strategy and tactics.

Benefits

  • Competitive compensation and equity opportunities.
  • Unique chance to shape the go-to-market strategy of a rapidly growing infrastructure company.
  • Direct collaboration with the CEO and varied teams, gaining exposure to company direction.
  • Comprehensive health benefits, prioritizing team well-being and work-life balance.
Full Job Description
The Job

You own how MintMCP grows. Turn heavy inbound into measurable, repeatable pipeline across both motions: self-serve, where an engineer tries the gateway, and sales-assisted, where security review turns into a company-wide deal. You own positioning for a technical buyer and demand gen across SEO, AEO, paid, and content. You run a webinar series and a steady stream of campaign experiments, build outbound from the ground up with the AE team, and own the lifecycle that turns signups, trials, and security reviews into pipeline. You also own the numbers: how every channel performs, CAC, payback, and a forecast the team can plan against.

What makes this different is how you do it. You will not run every campaign by hand, and you will not wait to hire a team. You orchestrate a fleet of agents to do the research, enrichment, sequencing, follow-up, content drafts, and reporting, so one marketer covers more ground than a traditional team. Agents take on the repeatable work, so the role can stay broad.

This role calls for a senior growth marketer with the range to set the message, pick the highest-leverage bets, and instrument the funnel, then use agents to run it. The work is to look at a messy funnel, find the bottleneck, design the experiment, ship it the same day, and read the data the next morning. You report to the CEO and work across the GTM team. The role is in person.

About You
  • You have built a growth marketing function from zero. You have turned messy demand into measurable pipeline at an early-stage B2B company, ideally dev-tools, infra, or security, and you can point to the number.
  • You have real positioning and messaging instincts for a technical buyer. You can hold a conversation with engineers, security leaders, and AI leaders, and turn it into content and campaigns that land.
  • You have run demand across multiple channels, some mix of SEO, AEO, paid, lifecycle, and content, and you know how to pick the next lever, not just operate the one you know best.
  • You have run both a self-serve PLG motion and a sales-assist motion into a buying committee, and you know they need different plays.
  • You own the numbers. You are fluent in attribution and funnel analytics, and you can model CAC, payback, and a forecast the team can plan against. If that is not your background, you partner well with whoever owns it.
  • You are deeply AI-native and already use agents to multiply yourself. You have built or directed agentic workflows, not just used AI tools, and you are excited to run a fleet of agents as your team instead of hiring one.
  • You thrive before the playbook exists. You decide what matters, ship within hours, measure what happened, and change direction without a mature org around you.


Nice to have:
  • You have stood up outbound that worked, partnering closely with AEs on targeting, messaging, and sequencing, not just running campaigns on your own.
  • Experience taking a product upmarket, or repositioning and repricing one.
  • Having built this once already at an AI-native company.
  • Field marketing or events experience.


What we offer:
  • Competitive compensation and meaningful equity.
  • The room to define how a fast-growing infrastructure company goes to market, and to build the first AI-native growth engine from scratch.
  • Direct access to the CEO, customers, and product direction.
  • Health benefits, on a team that puts family and health first.


Prefer to have your agent apply? Point it at https://www.mintmcp.com/hiring/mcp

Similar Jobs

More Jobs at MintMCP

  • Account Executive
    $100K — $150K *
    San Francisco, CA 94112 (San Francisco County)
    Enterprise Technology
    In-Person
  • Account Executive
    $100K — $150K *
    San Mateo, CA 94403 (San Mateo County)
    Enterprise Technology
    In-Person
  • Founding Marketer
    $120K — $150K *
    San Mateo, CA 94403 (San Mateo County)
    Enterprise Technology
    In-Person
  • Founding Marketer
    $120K — $150K *
    San Francisco, CA 94112 (San Francisco County)
    Business Services
    In-Person
  • Software Engineer
    $120K — $180K *
    San Francisco, CA 94112 (San Francisco County)
    Information Technology
    In-Person

More Business Services Jobs

Find similar Founding Marketer jobs: