Northeast Family Services

Growth Marketing Manager - Behavioral Health

Northeast Family Services • $110K — $120K *
New York, NY 10025In-Person
Healthcare
Less than 5 years of experience
1 month ago
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Marketing, Communications, Business, or a related field required
  • 3+ years in growth marketing, digital performance marketing, or related roles
  • Healthcare/SaaS experience, especially in behavioral health or telehealth, preferred
  • Proven experience in B2C and B2B marketing strategies
  • Experience in building referral networks and supporting growth initiatives
  • Knowledgeable in Google Analytics, Google Ads, Meta Ads Manager, and SEO best practices

Responsibilities

  • Develop and manage digital marketing campaigns on platforms like Google Ads and LinkedIn
  • Monitor and optimize campaign performance for lead generation
  • Analyze marketing data to identify trends and improvement areas
  • Support SEO and content marketing initiatives for visibility
  • Execute B2C campaigns to engage clients and caregivers
  • Create B2B marketing initiatives to strengthen referral partner relationships
  • Collab with leaders to support growth and strategic partnerships

Benefits

  • Health, dental & vision insurance
  • 3 weeks of paid vacation
  • 11 paid holidays, including unique observances
  • Generous sick time, including mental health days
  • 401k with up to 4% match
  • Voluntary short and long-term disability insurance
  • Company-provided laptop and cell phone
  • Opportunities for professional growth and tuition reimbursement
Full Job Description
Growth Marketing Manager
Remote (NY, MA, or RI)| Full-Time

We are seeking a strategic, results-driven Growth Marketing Manager to help expand awareness, engagement, and access to our local and telehealth services. This role will leverage both B2C business-to-consumer (clients/family) and B2B business-to-business (referral partners) marketing expertise to increase brand awareness, grow our client base, strengthen referral partnerships, and support continued organizational growth.

The ideal candidate combines digital marketing expertise with a passion for healthcare, a strong understanding of behavioral health services, and a proven ability to drive measurable growth through innovative marketing strategies. This is an exciting opportunity for a marketing professional who enjoys building growth strategies, analyzing data, and helping more individuals and families gain access to high-quality behavioral healthcare services.

Key Responsibilities:

Growth & Digital Marketing

  • Develop and manage digital marketing campaigns across platforms including Google Ads, Meta, LinkedIn, YouTube, and other relevant channels.


  • Monitor campaign performance and continuously optimize audience targeting, conversion rates, lead generation, and return on investment.


  • Analyze marketing data and performance metrics to identify trends, opportunities, and areas for improvement.


  • Support SEO, content marketing, and website optimization initiatives to increase visibility and engagement.


Business-to-Consumer (B2C) Marketing:

  • Develop and execute marketing campaigns designed to engage prospective clients, families, caregivers, and community members seeking behavioral health services.
  • Drive growth in inquiries, referrals, and admissions through digital marketing, content creation, social media, and targeted outreach initiatives.


  • Enhance awareness and trust in the brand while promoting access to virtual behavioral healthcare services.


  • Create messaging and campaigns that support engagement throughout the client journey, from initial awareness through ongoing care.


Business-to-Business (B2B) Marketing:

  • Develop marketing initiatives that strengthen relationships with referral partners, healthcare providers, schools, hospitals, community organizations, employers, and payer partners.


  • Create materials and campaigns that support business development efforts and increase referral volume across service lines and markets.


  • Identify opportunities to expand referral networks and increase organizational visibility within the behavioral healthcare community.


  • Collaborate with operational and clinical leaders to support growth initiatives and strategic partnerships.


Qualifications:

  • Bachelor's degree in Marketing, Communications, Business, or a related field required


  • 3+ years of experience in growth marketing, digital performance marketing, GTM (Go-to-Market) Strategy, or related a directly role.


  • Healthcare / SaaS experience (Software as a Service) - Experience in high-growth industries required, with behavioral health or telehealth marketing strongly preferred.


  • Direct to consumer marketing experience in the healthcare field strongly preferred


  • Demonstrated success developing and executing both B2C and B2B marketing strategies.


  • Experience building referral networks, generating qualified leads, and supporting organizational growth initiatives.


  • Knowledge of Google Analytics (GA4), Google Ads, Meta Ads Manager, CRM systems, marketing automation platforms, and SEO best practices.


  • Experience measuring and optimizing conversion funnels and customer acquisition strategies.


  • Proven experience partnering with social media influencers


  • Experience managing paid advertising campaigns and marketing budgets.


  • Strong analytical skills and experience using data to drive marketing decisions.


  • Ability to manage multiple projects and priorities in a fast-paced environment.


  • Must reside in NY, MA, or RI


Benefits:

  • Health, dental & vision


  • 3 weeks paid vacation


  • 11 paid holidays (including Juneteenth, the day after Thanksgiving, Christmas Eve, and NY Eve.)


  • Generous sick time including mental health days


  • 401k retirement plan with up to 4% match


  • Voluntary short and long-term disability


  • Voluntary Life Insurance


  • Dependent care savings account


  • Longevity award - Monetary bonus and a vacation day annually


  • Company provided laptop and cell phone


  • Opportunity for professional growth


  • Tuition Reimbursement
  • Personal cell phone discount


Compensation:

  • Full Time - Salary $110,000 - $120,000

About Northeast Family Services

Northeast Family Services Careers

There has never been a more opportune time to join Northeast Family Services, a leader in providing critical community-based services across the Northeast region. This company stands as a beacon of innovation and leadership in the social services sector.

Explore Job Opportunities

Northeast Family Services offers a variety of job opportunities designed to empower some of the most vulnerable groups within the community. With a commitment to professional growth and diversity training, the company seeks individuals who are ready to make a significant impact.

Engage in Meaningful Work

Join a team where every position contributes to the company's mission of enhancing the quality of life for individuals and families. Northeast Family Services is renowned for its supportive culture and the dynamic team that leads it, making it a prime environment for personal and professional development.

Innovate and Lead

At Northeast Family Services, innovation isn't just a buzzword—it's a practical part of daily operations. Employees are encouraged to bring fresh ideas and perspectives to the table, fostering a culture of leadership and continuous improvement.

Develop Your Career

Northeast Family Services is dedicated to the career progression of its team members, offering robust training programs and unlimited opportunities for career advancement. Whether through advancing in leadership roles or participating in specialized training programs, the path to professional enhancement is clear and accessible.

Internship Programs

For those beginning their career journey, Northeast Family Services provides internship opportunities that offer a hands-on experience in the social services field. Interns gain invaluable skills, work alongside experienced professionals, and engage in networking opportunities that are crucial for future employment.

Benefits and Culture

The benefits at Northeast Family Services go beyond the standard employment package. Employees enjoy comprehensive health benefits, a supportive and inclusive culture, and programs that promote work-life balance. The company's commitment to diversity and inclusion is evident in its everyday operations and organizational structure.

Join the Northeast Family Services Team

Northeast Family Services is actively hiring and looking for passionate, creative, and solution-driven team players. Explore open positions that match your skills and interests. Tailor your resume and prepare for an interview that could set the stage for a rewarding career in social services.

Stay Connected with Northeast Family Services Careers

Keep up to date with career tips, insider perspectives, and industry-leading insights—all from the professionals who are part of Northeast Family Services. Personalize your subscription to receive job alerts, latest news, and insider tips tailored to your preferences. Discover the exciting and rewarding opportunities that await at Northeast Family Services.

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Embark on a career path where innovation, leadership, and community service converge—join Northeast Family Services today.
Learn more about Northeast Family Services
Size
501 employees
Industry
Healthcare
* Ladders Estimates

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