Growth Marketing Lead

Banyan Software

$135K *
Enterprise Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years in growth or lifecycle marketing at a product-led SaaS company
  • Experience leading in-product viral loops and self-serve conversion
  • Hands-on expertise in SEO and understanding of AI-driven search
  • Proficient with analytics, experimentation tools, email platforms, and light HTML/CSS
  • History of collaborating with design and engineering teams

Responsibilities

  • Build and amplify in-product viral loops and word-of-mouth engines
  • Lead the development of the AI onboarding experience
  • Oversee lifecycle email strategies from signup to upgrade
  • Enhance organic acquisition through SEO, GEO, and AEO strategies
  • Drive information architecture and improve on-site conversion rates
  • Identify and position Teamup for upmarket buyers
  • Track and own key metrics like signups and activation rates

Benefits

  • Flat organizational structure promoting direct collaboration
  • Opportunity to experiment and rapidly implement ideas
  • Engagement with a diverse, active user base of 5 million
  • Accessible resources and support from design and engineering teams
  • Focus on scaling product features that enhance user experience
Full Job Description
The Role

We are seeking an EST based Growth Marketing Lead to own how people find Teamup, the calendar trusted by over 5 million users that helps
businesses organize schedules, resources and teams for efficient operations at any scale, and what happens after they sign up. You own the self-serve funnel end to end: the viral loops inside the product, the AI onboarding experience that activates every new customer, search in all its new forms, on-site conversion, and lifecycle email. This is a doer role on a flat team.

The Opportunity
• 5 million monthly active users and a product that spreads by being shared: every
calendar invite is distribution, and the loops are proven and ready to scale
• Own the flywheel end to end: traffic, signup, activation, and self-serve conversion
• A flat organization of doers where your experiments ship, working directly with design,
engineering, and the support team that talks with our customers every day
Responsibilities
• Build and amplify the in-product viral loops and word-of-mouth engine with design and
engineering
• Lead the AI onboarding build
• Own lifecycle email from signup through upgrade
• Grow organic acquisition across SEO, GEO, and AEO so Teamup is findable wherever
people and AI assistants look for scheduling
• Drive information architecture and on-site conversion in partnership with design and
content
• Build upmarket intent: you figure out where bigger buyers evaluate and make Teamup
present there
• Own the numbers: signups, activation rate, and self-serve free-to-paid conversion

Requirements
• 5+ years in growth or lifecycle marketing at a product-led SaaS company
• You have led in-product viral loops and self-serve conversion work, with results you can
show
• Hands-on SEO depth plus a working grasp of how AI-driven search is changing
discovery
• Fluent in the tools and the data: analytics, experimentation, email platforms, light
HTML/CSS, and AI tools in daily use
• Experience partnering with design and engineering to ship growth work inside the
product, not just around it
Who You Are
• You build with AI every day because you want to, and you treat the funnel like a product
you own
• You would rather run ten small experiments than one big campaign, and you measure
everything you ship

The expected base salary is: $135,000 USD excluding annual bonus. Salary is based on a number of factors including market conditions, location and may vary depending on job-related skills and experience.

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