Growth Lead

Taste Labs

• $110K — $130K *
Consumer Technology
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 5-7 years of experience in growth, operations, community, or startup roles
  • Proficient in data analysis, Excel, and relevant coding platforms like Claude and Codex
  • Experience with SEO and paid advertising strategies
  • Startup mindset with a focus on agility and resourcefulness
  • A strong commitment to enhancing user experience and community engagement

Responsibilities

  • Develop and implement strategies to grow the community's top of funnel
  • Design and optimize processes for funnel improvement
  • Conduct data analysis to assess community health and inform growth strategies
  • Create retention and engagement strategies for current community members
  • Experiment with innovative growth hacking tactics
  • Establish and manage SEO and targeted ad campaigns
  • Craft compelling messaging and communication plans
  • Design monetization and gamification strategies for community rewards

Benefits

  • Flexible working hours and remote work options
  • Opportunity to work in a dynamic startup environment
  • Exposure to innovative growth strategies and community management
  • Collaboration with cross-functional teams including ops and design
  • Support for ongoing learning and professional development
Full Job Description
About the role

To solve the problem of AI slop, we need to be able to attract the best TasteMakers out there. Your role will be around growing and productizing this community.

You'll apply growth playbooks to grow the top of funnel. You will own the systems, metrics, and process improvements to "productize" our funnel.

You should think like a product person, leverage like a growth person, you care for creativity like a marketer, and execute like an operations person.

Example problems you'd work on
  • Growing the community top of funnel: working with ops, recruiting and design to map gaps in the community and plan growth tactics to increase qualified top of funnel in each (e.g. email marketing, ads, growth hacking, referrals)
  • Process design: design the process to improve the top of funnel, mid funnel and bottom funnel of the community
  • Data analysis and supply graph: you'd setup the systems and analysis to map the health, engagement and skills of our community, in order to inform top of funnel and bottom funnel changes
  • Retention: you'll create retention and engagement tactics for the current community members.
  • Growth hacking: you'll come up with clever ways to grow this and other products in a non-obvious way.
  • Ads & SEO: you'll setup SEO tactics and in the future, targeted ads
  • Messaging: you'll craft messaging and comms plans to nail the delivery of these tactics
  • Reward design: you'll think through monetization, gamification and reward design


Who we're looking for
  • Startup mindset: you move quickly, you're scrappy, you have a can-do attitude and you do whatever it takes
  • You deeply care about people: you want to create great experiences and care about the details
  • You're comfortable with data, excel, and claude code/cursor/codex. You have experience running analysis and setting up databases or dashboards
  • You have experience in or feel excited by learning domains like SEO or paid ads.
  • You have experience in growth, operations, community or generalist startup roles

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