As Growth Marketing Manager, you will own how Paraform engages, retains, and grows users across both sides of our marketplace - companies hiring and recruiters fulfilling roles. You'll design and run the programs that turn signups into active customers, active customers into power users, and power users into advocates.
This is a high-impact, hands-on role. You'll partner closely with the VP of Marketing, Product, Sales, and Customer Success to build the lifecycle infrastructure that drives activation, retention, and expansion.
Success in this role means:- New users activate faster and reach value sooner
- Existing customers do more on the platform - more roles posted, more candidates submitted, more referrals
- Lifecycle programs become a top pipeline source within 12 months
- The marketing team has a clear system for moving users through the funnel, with continuous improvement
What you'll own:- Own end-to-end CRM lifecycle strategy across onboarding, activation, adoption, retention, and expansion - for both companies and recruiters
- Design and run lifecycle programs including re-engagement, email nurture, referral, win-back, and churn mitigation
- Build and own the referral program end-to-end, including incentive design, trigger logic, and partner enablement
- Own activation and retention for our new PLG sourcing product - including onboarding flows, in-product nudges, and lifecycle email
- Build segmentation and cohort frameworks to differentiate communication by customer type, lifecycle stage, and behavior
- Own HubSpot as the primary marketing automation platform - workflows, A/B tests, segmentation, deliverability
- Define lifecycle KPIs (activation rate, engagement, retention, expansion) and report on them to leadership
- Partner with Product on in-product lifecycle moments and with Sales/CS on customer-facing programs
What we're looking for:- 3-5+ years of B2B SaaS lifecycle, customer marketing, or growth marketing experience
- Hands-on builder of lifecycle infrastructure - you've designed the logic, not just executed someone else's playbook
- Strong analytical chops - comfortable with cohort analysis, funnel diagnosis, and A/B testing
- Sharp writing - can take a brief and turn it into copy that converts
- Comfort operating in ambiguity with minimal infrastructure
