Growth LeadWe9re hiring an AI-pilled growth marketer to build Shepherd9s growth engine for brokers: paid media, account-based marketing, broker lifecycle, and the agentic workflows and automation that connects it all the way through to submissions. Your title will be Growth Lead and you9ll report to the Head of Marketing.
About the roleCommercial insurance, especially the retail brokerage channel (which is our distribution channel) is a digitally underdeveloped market. The standard B2B growth stack (SEO/SEM, ABM, email marketing, paid ads, funnels, retargeting, intent signals, AI-search visibility...) is not something our audiences are used to seeing, which makes it a huge opportunity for us to take advantage of. Our growth motion should look like an AI company9s growth motion: technical, measured, compounding, and far more productive than a traditional marketing team. This role is how we prove that thesis in a market where what has become the standard growth stack barely exists today.
As our Marketing Engineer, Growth, you build and own that stack. You operate like a growth engineer at a frontier AI company, but apply it to commercial insurance: site experimentation, inbound conversion, paid and ABM programs, outbound infrastructure, marketing automation, attribution, GEO/SEO and AI-search entity infrastructure. You might also have some extra magic gifts for content, social, or building tools. You9re hands-on in our channels and shipping improvements every week.
What you9ll do- Own paid media & ABM: Run paid programs end-to-end - audience strategy, channel mix, budgets, creative, testing, and performance with a heavy focus on ABM campaigns that turn broker activations into submissions.
- Build outbound and lifecycle infrastructure: Design and implement broker lifecycle journeys, signal-based triggers, intelligent sequences and plays, and all of the orchestration and wiring to get every broker the right touch at the right time and every Shepherd underwriter the intelligence and enablement they need to be in a position to win.
- Improve conversion across the funnel: Build and iterate on landing pages, forms, and website flows to convert traffic from paid, ABM, and organic channels; you9ll own experimentation and CRO.
- Stand up GEO / AI search: Implement structured data, schema markup, and entity infrastructure so Shepherd shows up where brokers and insureds search, including AI-native surfaces.
- Implement marketing automation & attribution: Select and wire the stack (MAP, enrichment, tracking), then build dashboards that clearly show what9s working, especially for paid and ABM programs.
- Produce performance creative: Turn ideas into performance assets - self-recorded explainers, lightweight product demos, landing pages, and ad creative - and pull in specialists when we need higher-end production.
Increase experimentation velocity: Continuously test audiences, offers, creative, landing pages, and channels, and translate results into clear next steps for the business.
Who you are- 4+ years blending growth marketing, demand generation, and technical execution at a fast-moving B2B or consumer technology company.
- Extremely AI-pilled - you live in Cursor, Claude Code, or Codex. You are the first amongst your friends and coworkers to have a take on the latest LLM release.
- High agency and hands-on technically: you don9t wait for engineering support to ship a new tool or run a data analysis. You bias toward action, ship weekly, and do as well as you possibly can within what you9ve set out to do. You9re comfortable being the one who moves first and figures it out while others are still whiteboarding.
- You are all-in on your craft. You don9t half-build things; you hold yourself to outcomes and whole-ass the system end to end so nothing gets in the way of hitting your goals.
- You like big, complex problems. As we scale, you expect the challenges to get more difficult: data gaps, messy funnels, attribution edge cases... and that excites you. You see new, bigger, harder problems as proof the system is working and leveling up.
- Experienced running growth programs at scale and building the attribution needed to prove impact.
- Comfortable turning rough ideas into usable content (scripts, looms, social clips, quick ad creative) and directing designers or video partners to get to final assets.
- Bonus: experience in insurtech, fintech, or vertical SaaS.
- Extra bonus: experience inside an AI-native company and a clear view of what "AI-native growth" looks like in practice.
How we workShepherd runs on four values. Here9s what each one means in this seat.
- Think big, build big. We exist to protect progress and the industries that rely on it. The work here is aimed at a system that runs on its own, and the roadmap gets sequenced backward from that rather than forward from what9s easy.
- Win together. We rise as one. We support each other, raise the bar, and celebrate collective success. As the first PM you set a standard the rest of the team inherits, and the milestones belong to the team rather than to product.
- Cross the aisle. Collaboration wins. We listen deeply, work across boundaries, and prioritize shared success over individual lanes. The best product calls here come from engineers who9ve sat with underwriters and underwriters who understand where the model breaks, and much of this job is listening closely enough on both sides to make that happen.
- Go get it. We act with urgency, move with confidence, take smart risks, and push forward with intention. Nobody hands you the roadmap, the data, or the meeting invite. You pull the failing runs, book the time with the underwriters, and decide what matters.
Benefits Premium Healthcare100% contribution to top-tier health, dental, and vision
955
Fertility benefits and family building support Unlimited PTOFlexibility to take the time off, recharge, and perform
957 Daily lunches, dinners, and snacksWe work together, and enjoy meals together too
SF, NYC, Dallas-Fort Worth, Chicago and LA Offices Professional DevelopmentAccess to premium coaching, including leadership development
Competitive401(k) Plan Dog-friendly officePlenty of dogs to play with and make friends with in the SF office
