Growth Lead

Moonshot

$110K — $130K *
Consumer Technology
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • A few years of experience in scaling a consumer product within a growth role or at an agency for similar products.
  • Hands-on channel experience with UGC and paid social/search strategies.
  • Scrappy, high-energy operator with a proactive mindset.
  • Ability to thrive in ambiguity and maintain pace without a defined process.

Responsibilities

  • Own the end-to-end growth strategy and roadmap for user acquisition and engagement.
  • Run paid acquisition campaigns across various platforms including Meta and Google Ads.
  • Drive organic and creator-led growth, managing UGC and content strategies.
  • Continuously generate and test innovative ideas without waiting for briefs.
  • Build and lead a growth marketing team, managing hiring and onboarding.
  • Report on performance, rapidly iterating to eliminate ineffective strategies.

Benefits

  • Early equity opportunities.
  • 5% 401(k) match.
  • Health benefits with 75% premium coverage and $150k life insurance.
  • $1,000 one-time office setup stipend.
  • Flexible PTO.
Full Job Description
The Opportunity

We're looking for a Growth Lead to build and run growth at Moonshot from the ground up: strategy, content, paid channels, and the team underneath it all. This is a hands-on, builder role, not a manage-an-agency-and-review-decks job. You'll be in the weeds on campaigns and content while building out the function as we scale.

What You'll Do
  • Own growth strategy end-to-end: set the roadmap for user acquisition and engagement, and own the numbers behind it
  • Run paid acquisition across Meta, Google Ads, TikTok Ads, X Ads, and other platforms as they become relevant
  • Drive organic and creator-led growth through UGC and clipping strategies, sourcing, briefing, and scaling content that performs
  • Generate and test ideas constantly; you're not waiting for a brief, you're bringing the brief
  • Build and lead the team as we scale: hire, onboard, and manage the growth marketers and specialists you need
  • Report on and iterate against performance: kill what doesn't work, scale what does, fast


What We Look For in You
  • A few years of experience scaling a consumer product, as a growth hacker/marketer inside a consumer app (social, fintech, gaming), or at an agency running growth for products like these
  • Hands-on channel experience with UGC, clipping/content strategies, and paid social/search
  • A scrappy, high-energy operator mindset; you're hungry, hands-on, and thrive building the playbook as you go, not running someone else's
  • Comfort with ambiguity and pace; you don't need a fully mapped org or process to start moving


Nice to Haves
  • Crypto experience, as a retail trader or through work at a crypto company
  • Understanding of trader psychology, incentives, and habit loops


Compensation & Package
  • Competitive salary
  • Early Equity opportunities
  • 5% 401(k) Match
  • Health benefits (75% premium coverage) + $150,000 in life insurance coverage
  • $1,000 one time office set up stipend
  • Flexible PTO

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