Growth Lead

Clera

• $150K — $240K *
Hospitality & Recreation
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years in B2B SaaS or AI marketing roles with a focus on campaigns from start to finish
  • Proven success in building and managing paid acquisition campaigns
  • Experience with inbound (SEO, content, LinkedIn) and outbound (events, field marketing, direct outreach) strategies
  • Strong portfolio showcasing campaign results and ownership
  • Expertise in positioning and messaging for technical products
  • Experienced in producing multiple content types including blogs and video scripts
  • Skilled in running webinars and field marketing campaigns

Responsibilities

  • Build product positioning and develop marketing site content for various customer segments
  • Create engaging video content, use cases, and webinars to showcase product value
  • Conduct thorough competitor analysis in hospitality and AI sectors
  • Manage and enhance the blog, design marketing assets, and test diverse media formats
  • Execute city-wide marketing events, conferences, and relationship dinners
  • Amplify founder's thought leadership through LinkedIn and other platforms
  • Design and refine paid advertising campaigns with a creative vision
  • Enhance lead generation processes and optimize signup funnels for scalability

Benefits

  • Comprehensive health insurance and 401(k) match
  • Equity options ranging from 0.20% to 0.75% of shares
  • Opportunity to work in a fast-paced, startup environment
  • Hands-on approach to marketing with the use of AI tools for efficient output
  • Worksite located in the vibrant city of San Francisco
Full Job Description
About the Role

This is a hands-on, end-to-end marketing role at a seed-stage AI platform built for the hospitality industry. You will own everything from positioning and demand generation to field marketing and founder thought leadership, acting as a solo operator who uses AI tools to achieve the output of a full marketing department.
What You'll Do
  • Build product positioning and develop the marketing site, including solutions pages tailored to different customer segments.
  • Create video content, use cases, and webinars that demonstrate product value.
  • Conduct competitor analysis across the hospitality and broader AI landscape.
  • Own the blog, design assets, and run experiments with media formats like newsletters, podcasts, and influencer partnerships.
  • Execute field marketing campaigns including city-wide activations, in-person events, conferences, and relationship dinners.
  • Develop and amplify founder thought leadership on LinkedIn and other channels.
  • Design and optimize paid ad campaigns with creative direction.
  • Refine signup funnels and build lead generation into a scalable, tightly targeted machine.
What We're Looking For
  • 5 or more years of marketing experience at a B2B SaaS or AI company, with demonstrated ownership of end-to-end campaigns from positioning through execution.
  • Proven track record building and executing paid acquisition campaigns with measurable conversion metrics.
  • Experience spanning both inbound channels (SEO, content, LinkedIn) and outbound channels (events, field marketing, direct outreach).
  • Strong portfolio demonstrating campaign ownership and measurable results.
  • Experience creating positioning and messaging for technical or complex products.
  • Background producing marketing content such as blog posts, case studies, video scripts, or use case documentation.
  • Experience planning and executing webinars, virtual events, or in-person field marketing campaigns.
  • Comfort with marketing analytics, conversion funnel optimization, and A/B testing.
  • Experience at a fast-growing, Series A-to-C stage company running multiple concurrent marketing experiments.
  • No hospitality background required; ability to learn the vertical quickly is what matters.
Compensation & Benefits
  • Base salary: $150,000 to $240,000
  • Equity: 0.20% to 0.75%
  • Comprehensive health insurance and 401(k) match
  • Visa sponsorship: Not available
Location

On-site in San Francisco, CA.

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