Current Employees of Happen Bank: Please apply via your internal Workday Account

About the Role

The Sr Product Marketing Manager, Member Engagement leads product marketing strategy and execution across Happen Bank's digital engagement experiences, including DebtIQ, our proprietary financial wellness product, and the Happen Bank mobile app. In this role, you'll drive member adoption, engagement, and cross-sell while serving as a strong voice of the member across one of our key growth areas.

You'll partner closely with Lifecycle Marketing, Product, Design, Brand, and Marketing Operations to develop integrated go-to-market strategies that strengthen the member experience and deepen relationships across Happen Bank's lending and banking products.

What You'll Do

• Own product marketing strategy for Member Engagement, driving adoption of DebtIQ, mobile app engagement, and cross-buying across Happen Bank's lending and banking products

• Define the engagement strategy and marketing roadmap against KPIs such as app downloads, monthly active users (MAU), and products per member, partnering with Lifecycle Marketing to activate the strategy across channels

• Develop a deep understanding of member needs, competitors, and market trends, using insights to inform positioning, messaging, prioritization, and growth opportunities

• Partner with Product, Design, and Brand to define and optimize the membership value proposition and develop go-to-market strategies across channels and member segments

• Build integrated campaigns and go-to-market plans with channel owners, Product, and Marketing Operations, using funnel and engagement performance to continuously improve the end-to-end member journey

• Translate marketing and member needs into clear product requirements, partnering with Product leadership to shape experiences that recognize and reward member loyalty

• Lead cross-functional initiatives through change and growth cycles, aligning teams around clear goals, priorities, and outcomes across product lines and channels

• Partner with Legal and Compliance throughout strategy and execution to ensure marketing initiatives and messaging meet applicable regulatory requirements

About You

• 6+ years of relevant product marketing or marketing experience, including research, positioning, messaging, product launches, and go-to-market strategy within B2C and mobile app environments

• Bachelor's degree or higher, or equivalent combination of education and experience

• Strong background in product launches, engagement marketing, cross-sell, or retention strategies, with a track record of driving app adoption and digital engagement

• Demonstrated ability to use data, customer insights, and experimentation to inform positioning, prioritization, and go-to-market decisions

• Ability to translate strategy into clear, actionable plans and drive execution across complex cross-functional initiatives

• Strong communication and storytelling skills with the ability to influence senior stakeholders and create alignment across teams

• Highly collaborative with demonstrated ability to lead through influence without direct authority

• Strong organization and prioritization skills with the ability to manage multiple initiatives in a fast-paced environment

• You have hands-on experience using AI tools to accelerate research, content development, experimentation, and execution, including AI prototyping tools to rapidly develop and test member-facing concepts. You're equally comfortable using these tools yourself and showing others how, while applying sound judgment around accuracy, customer data, brand voice, and where human oversight matters most

Nice to Have

• Experience in financial services, fintech, or another regulated consumer industry

• Experience with credit monitoring, financial wellness, or other data-driven insight products

Work Location
San Francisco 
 
The above locations are eligible offices for this role. The locations have been determined to foster in-person collaboration with this role’s team or the related business lines. We utilize a hybrid work model, and our teams are in-office Tuesdays, Wednesdays, and Thursdays. In-person attendance is essential for this role’s success, and remote placement will not be considered. Happen Bank offers relocation, based on actual job level.  
 
Time Zone Requirements  
Local hours (PT) 
 
While the position will primarily work local hours, Happen Bank is headquartered in Pacific Time and our ideal candidate will be flexible working across time zones when necessary. 
 
Travel Requirements  
As needed travel to Happen Bank offices and/or other locations, as needed.  
 
Compensation  
The target base salary range for this position is 156,000-180,000. The base salary of the role will be determined by job-related knowledge, experience, education, skills, and location. Base salary is just one part of Happen Bank's Total Rewards package. You may also be eligible for long-term awards (equity) and an annual bonus (which is based on company performance, employee performance and eligible earnings). 
 
We’re creating new financial services solutions for our members based on fairness, simplicity, and heart, and we treat our employees the same way. We offer a competitive benefits package that includes medical, dental and vision plans for employees and their families, 401(k) match, health and wellness programs, flexible time off policies for salaried employees, up to 16 weeks paid parental leave and more.  
 
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