About the RoleThis is a hands-on growth role where you'll own consumer acquisition and retention for a US product launch - from funnel design and channel sequencing to running experiments and measuring what actually converts. You'll report to the GM & Head of Product, US, working closely with product, engineering, and overseas R&D teams to shape what gets built based on real user feedback and conversion data.
What You'll Do- Design and execute a multi-channel beta-to-launch funnel - founder outreach, community platforms, Product Hunt, Hacker News - and measure conversion by channel.
- Run experiments to identify which growth loops compound and reallocate effort based on what's converting, not what's comfortable.
- Sequence and prioritize launch channels, deciding what runs in parallel, what runs in order, and how to pace based on data.
- Build and own the first 90 days: a working beta funnel converting into engaged testers, a clean Product Hunt/Hacker News launch, and a repeatable growth playbook.
- Talk directly to users, run the unglamorous launch work yourself, and feed market insights into product decisions as an active upstream stakeholder.
- Coordinate with a global branding and marketing team while owning campaign execution in the US market.
What We're Looking For- 3+ years owning consumer product launches end-to-end at early-stage startups (seed to Series A/B), including positioning, waitlist/referral mechanics, and first-week retention loops.
- Demonstrated ability to grow consumer products from zero awareness using push-distribution channels - founder-led outreach, community platforms, organic seeding - without relying on paid acquisition.
- Proven experience designing, running, and measuring multi-channel beta-to-launch funnels with the judgment to sequence channels effectively.
- Hands-on experience analyzing funnel conversion metrics by channel and reallocating resources based on data-driven performance.
- Experience as a 01 hire or founding team member who sets their own priorities and builds operational playbooks from scratch.
- Direct experience launching products on Product Hunt and/or Hacker News.
- Fluency in community-led and product-led growth (PLG) models, including Reddit, Discord, and niche community seeding.
- Background in consumer AI or hardware-adjacent startups is a strong plus.
- Familiarity with referral/waitlist tooling (e.g. Viral Loops, Waitlist.co) and beta platforms (e.g. Betabound, AppSumo) is a plus.
- Understanding of US consumer trust dynamics around international-origin products is a plus.
- Bilingual English and Mandarin is a plus.
Compensation & BenefitsSalary: $150,000 - $180,000 USD annually. Visa sponsorship is not available.
LocationHybrid (3 days/week in office) - San Francisco Bay Area, California, US.
